For the second straight month, video game industry sales tumbled nearly 17 percent year over year, a downward trend for a market segment that had previously seemed resistant to the economic pressures of the recession.
In April, according to industry analyst NPD Group, the industry posted revenue of $1.03 billion, down 16.9 percent from the $1.24 billion it recorded in April 2008. Sales for the month were also down 30 percent from $1.43 billion in March.
NPD analyst Anita Frazier cautioned in a report that it's hard to reach the conclusion that the industry has begun to soften, noting that "it's important to remember that April (2009) is being compared against a month--April 2008--that realized nearly 50 percent growth over April 2007."
Frazier also noted that the industry's performance last month was its second-best April on record, and that unit sales across the board were down just 5 percent, with the rest of the revenue decline coming as a result of reduced "average selling prices."
Still, there's little doubt that the trend line is heading down, both broadly and rapidly. March's numbers were already down 2.7 percent from February's $1.47 billion, and in April, each of the three major video game consoles--Microsoft's Xbox 360, Nintendo's Wii, and Sony's PlayStation 3--saw sizable sales drops. Xbox sales were off 47 percent, while the Wii and PS3 were down 43.4 percent and 41.7 percent, respectively.
The only bright spot, on the hardware side of things at least, was the newest generation of Nintendo's DS handheld gaming device, the DSi, which launched during the month. In April, Nintendo sold 1.04 million handhelds, up 84.7 percent for the month.
Perhaps most interesting in those numbers is the steep decline in sales of the Wii, which has been dominating console sales for some time. The Wii did still lead the pack in April, but there have been rumblings about its strength softening in recent months, despite the console now being easy to buy. Earlier in the year, and especially during the holiday season, it was nearly impossible to find a Wii for sale at retail. These days, they are readily available at many stores.
But Frazier, again trying to soften the blow of the April numbers, noted that the Wii's 52.4 percent year-over-year sales drop (Nintendo moved 714,000 Wiis in April 2008) was partly attributable to the fact that a year ago the console's fortunes had been driven by the launch of two "huge new titles: Super Smash Bros. Brawl and Mario Kart."
On June 22, Geek Gestalt will kick off Road Trip 2009. After driving more than 12,000 miles in the Pacific Northwest, the Southwest, and the Southeast over the last three years, I'll be looking for the best in technology, science, military, nature, aviation and more in Colorado, Utah, Idaho, Wyoming, Montana, and South and North Dakota. If you have a suggestion for someplace to visit, drop me a line. And in the meantime, join the Road Trip 2009 Facebook page and follow my Twitter feed.
March revenues for the video game industry dropped 17 percent from a year ago, the NPD Group reported Thursday, the first time in the current recession that the business has seen sales fall.
For the month, the analyst firm reported that the industry turned in total sales of $1.43 billion, down 17 percent from $1.72 billion a year earlier. Hardware sales were down 18 percent, while software was down 17 percent.
But while the numbers look poor, NPD analyst Anita Frazier said she attributed some of the drop to the vagaries of the calendar.
"While it might be tempting to jump to the conclusion that the sky is starting to fall on the video games industry given this month's results, it's important to remember that two very big things are different this year than last," Frazier wrote in a note accompanying NPD's report. "First, Easter fell in March last year whereas it fell in April this year, and last March included the release of Super Small Bros.: Brawl, which went on to become the fourth best-selling game in 2008."
Perhaps, but one game's fortunes are unlikely to be enough to turn around an entire industry, especially given that hardware sales dropped about the same as overall revenues.
Overall sales were also down 2.7 percent from February's $1.47 billion, and each of the six hardware platforms NPD tracks--Sony's PlayStation 3, PS2 and PSP, Microsoft's Xbox 360 and Nintendo's Wii and DS--had lower sales in March than in February. The PS3 and Wii led the drops, with 21.0 percent and 20.2 percent lower sales, respectively.
By comparison, the Xbox saw its sales fall between February and March, but less than the PS3 and Wii, and Frazier reported that Microsoft's console was the only one with good year-over-year news.
"While it's not unusual for March hardware sales to be lower than February," Frazier wrote, "I thought we'd see higher unit sales on most platforms. The Xbox 360 was the only platform to achieve a year-over-year sales increase."
Frazier also said Nintendo's numbers were noteworthy, given the effect of Super Smash Bros.: Brawl on the company's March 2008 sales.
"Wii and NDS hardware sales remained brisk, taking the top two spots for (March 2009) in hardware unit sales," she wrote. 'It's important to keep in mind that the (game's) effect from last year impacted hardware sales as well, so while the year-over-year comps are down for the Wii, the sales are still impressive."
Still, the Wii--the darling of the video game industry media since its surprise success became almost institutionalized--has seen some negative press recently.
In March, for the first time, the PS3 outsold the Wii in Japan, and many observers wondered if that milestone indicated that Nintendo's console's dominance had finally come to an end.
The video game industry had better thank its lucky stars that hard-core gamers do what they do.
According to a report issued Monday morning by industry analyst firm, The NPD Group, the most active group of players, which it termed "extreme gamers," devote more than a full-time job's work week to their avocation. But they don't get insurance benefits for their efforts.
Rather, NPD's "Games Segmentation 2008" report explained, extreme gamers put in an average of 45 hours a week playing games, and, even better--for the video game industry's coffers--bought a whopping 24 titles in the last three months.
True, these committed gamers make up just 3 percent of the 174 million that NPD said play on PCs or Macs or dedicated video game machines. Still, that means 5.22 million people out there are putting in serious amounts of time gaming away. And if you stop and think about the dollars they're spending, if they're buying 24 games every three months, it's kind of breathtaking.
The NPD report identified seven different segments of gamers, including our extreme friends. The others include 9 percent who are "avid PC gamers," 17 percent who are console gamers, 14 percent who are online PC gamers, 15 percent who are offline PC gamers, 22 percent who are "young heavy gamers" and 20 percent who are "secondary" gamers.
... Read moreUpdate at 3:30 p.m. PDT: This post has been modified to reflect the public release by NPD of its April video game industry sales figures.
Nintendo's Wii was the best-selling next-generation video game console in April, research firm NPD Group said Thursday afternoon.
Nintendo had earlier put out its own release citing NPD's numbers.
According to NPD, the Wii outsold Microsoft's Xbox 360 and Sony's PlayStation 3 in April. The Wii sold 714,000 Wiis during the month, bringing its total sales in the United States since the Wii's launch in late 2006 to 9.5 million units.
NPD said that Microsoft sold 188,000 Xbox 360s in April, while Sony moved 187,100 PlayStation 3s.
For its part, Microsoft on Wednesday said it had reached the 10 million mark for total Xbox 360s sold in the U.S., making the Xbox 360 the first next-gen console to reach that number. Microsoft argued that that's a milestone that historically has been met by the eventual winner of each console generation.
The fact that the Wii came out on top in April is notable given that the industry's biggest event last month was the April 29 launch of Rockstar Games' Grand Theft Auto IV on the Xbox 360 and PlayStation 3.
While it's true that the game was only out for two days last month, it seemed as though it had driven significant sales of both the Xbox and the PS3.
Still, NPD said that GTA IV took two of the three top slots for software sales, with the Xbox version moving 1.85 million copies, and the PS3 version selling 1 million units.
In its own release, Nintendo touted its success with its own games during April, according to the NPD numbers.
Its Mario Kart Wii was the second best-selling game of all during the month, with 1.12 million copies sold. Overall, 6 of the top 10 best-selling games during April were Wii games.
NPD also pointed out that both the Nintendo DS and Sony PSP outsold the Xbox 360 and PlayStation 3. The DS sold 414,800 units, and the PSP sold 192,700.
Overall, NPD's research indicates that the video game industry is doing well. It said that there was a total of $1.23 billion in game sales in April, a 47 percent increase over the $839 million sold a year earlier. Similarly, hardware sales were up 26 percent, from $339 million in April 2007 to $426 million in April 2008.
Note: On June 10, Geek Gestalt hits the highways for Road Trip 2008. I'll start in Orlando, Fla., and visit many of the South's most interesting destinations. Stay tuned, and be sure to keep up, both now and during the trip, with what I'm doing on Twitter.
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