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September 9, 2008 1:08 PM PDT

iPhone apps a major trend at DemoFall

by Daniel Terdiman
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At DemoFall, Mapflow demonstrated its iPhone application, designed to automate carpooling. The product was just one of many shown built around the iPhone at the event.

(Credit: Daniel Terdiman/CNET News)

SAN DIEGO--At Demo and DemoFall, there are always easily identifiable trends among the dozens of companies chosen to present their products.

In previous iterations of the events that I've attended, those trends have been photo-sharing services, online video hosting, Web 2.0, and the like.

This week, the trend--at least as I've seen it--has been the number of companies here with iPhone applications. Not every one of them is talking prominently about the applications they have, but Demo lead organizer Chris Shipley told me informally that she thinks that there must be at least a couple dozen companies with iPhone applications here out of the 72 total presenters.

I'll be the first to admit that I was slow to understand the value of iPhone apps, and I suppose that's because it took me awhile to buy one of the devices, and even longer after I did before I started trolling the Apple App Store looking for the best and brightest of what was out there.

My major introduction to the applications was a day I spent last month in Seattle, basically letting a series of them control my life for a day. And more recently, I have found myself blown away by some of the most simple applications imaginable. For example, Showtimes determines where you are and then comes up with a list of movie theaters--sorted by proximity to you--and shows the films showing at each and the times for each film.

As I said, it's totally simple, and pure genius.

Ultimately, while other mobile phones have many of the features of the iPhone, I don't think that there will be any others in the near future that combine GPS, a great interface, the power of an operating system like OS X, and a network of developers eager to reach out to an audience of users as devoted to their devices as iPhone owners.

Back here at DemoFall, there is definitely no shortage of companies that have developed applications for the device, and some of them seem very promising to me, even though most have yet to appear in the App Store.

I have my own ideas, as I stated above, why I think iPhone apps are the future of software, but I thought these developers would have opinions even more valuable than mine, since they're building businesses around the platform.

WebDiet built an iPhone application designed to help people find restaurants that serve the kind of healthy food they want to eat.

(Credit: WebDiet)

Among the companies incorporating the iPhone into their Demo products are WebDiet, Telnic, SkyData, The Echo Nest, and Rudder.

"Right now, (the iPhone is) the platform with the most immediacy," said Richard Bryce, CEO of Mapflow, a company here with a product centered around an iPhone app. "Especially for the consumer market."

It's easy to see why Bryce would think so.

Mapflow is a very interesting product designed around the idea of helping drivers offset the high costs of gas by finding people who need rides to pay to fill empty seats in their cars.

"Most of our lives are ad hoc," Bryce said. "We're trying to apply the iPhone's smart technology to give that ad hoc, on-demand capability to carpooling."

The Mapflow system works by letting drivers define routes--either one-time, or repeat--they're following and the number of seats they have available to fill. The iPhone makes it simple to do this through lists that can be easily displayed and because the phone's GPS chip quickly determines where the driver is in proximity to anyone looking for a ride.

It might sound weird to pick up strangers in this manner, but Mapflow requires that all users register with their name, a photo, and a credit card, and that means that drivers can feel confident that whomever they pick up is probably going to be safe. And when they arrive to pick up the rider, the iPhone displays the rider's picture so the driver can be sure the person is who he or she is supposed to be.

In addition, drivers and riders alike can choose preferences for the type of person with whom they want to travel. This means, for example, that women can choose to ride only with other women.

Further, the service has a quick and easy rating system--again, enabled by the iPhone's elegant interface--that allows everyone to weigh in on the people with whom they've traveled.

Riders pay about 30 cents a mile to use the system, and Mapflow makes its money from a 15 percent commission on the transactions. Drivers pocket the rest.

Clearly, there are many questions the company must answer before the product becomes profitable--and of course, it must first release the application, which it plans to do in about four weeks. But this seems to me to be a very good use of the device, especially given the growing emphasis on getting people to stop driving one to a car.

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June 10, 2008 3:52 PM PDT

Behind the curtain at Disney World's Cirque show

by Daniel Terdiman
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A look from above at the Cirque du Soleil's La Nouba theater at the Downtown Disney resort in Orlando, Fla. La Nouba was the Cirque's third permanent show and the first with its own freestanding building.

(Credit: Daniel Terdiman/CNET News.com)

ORLANDO, Fla.--If you've seen the Cirque du Soleil Las Vegas shows Ka, Love or O, you've probably been led to expect that every one of the company's performances is full of wonderful technical achievements.

The truth is that it doesn't take that much technology to make a great Cirque show, as the folks who put together La Nouba, the Cirque's show here, explained to me Tuesday.

When it launched in late 1998, La Nouba was just the third permanent Cirque show, after Mystere and O. But it was the first to get its own freestanding building. Today, 10 years later, the tall white structure stands out as a signal of world-class circus theater to anyone who passes by the Downtown Disney resort here.

On the second day of my Road Trip 2008 through the South, I spent most of the morning on a behind-the-scenes tour of the La Nouba theater. For a Cirque junkie like me, this was a treat, even though it was the fifth Cirque show I've gotten such a tour of.

Click for gallery

"La Nouba is all about the artists," said technical director Ken Ramsey, by way of explaining that I wouldn't be seeing too much of the uber-tech behind some of the Vegas shows. "The technical side takes a very silent rest, as opposed to being the spectacle like in Ka and O.

But that doesn't mean La Nouba is a dud. It's one of the most energetic Cirque shows around, and there is, in fact, plenty of tech to go around.

We started our tour on the La Nouba stage, where I felt the presence of dozens of Olympic-caliber gymnasts all around me. The show's operations production manager, Robert Shuck, explained that the stage has five lifts built into it, each one of which can rise out of the floor up to 16 feet.

To prove the point, Shuck got on a walkie-talkie and asked someone to demonstrate. Seconds later, one of the lifts began to push up out of the floor, and before I knew it, it was towering over Shuck.

Not to focus too much on what the lifts look like when they're above the stage, we next went down into the theater's lower levels where the lifts live when they're not on display.

In the costume room, staff members work from early in the morning until late at night making, mending, and inspecting the performers' costumes. Here, red outfits hang on a rack.

(Credit: Daniel Terdiman/CNET News.com)

And these are no light platforms. According to Shuck, the one lift I got into requires a 14,000 pound counterweight to get its 30,000 pounds and up to 3,000 pounds of "live load," otherwise known as performers, to rise.

We started talking about the visit I took last summer to Ka and how I was told at the time that one of the biggest challenges facing the Vegas shows is the steady increase in the amount of interference that makes it hard for that show's crew to communicate by wireless headsets.

I had figured that was a Vegas problem, but Ramsey and Shuck explained that the same problem is creeping up in Orlando. That's because HDTV stations are coming online nearby and crowding out the available frequency for the kinds of wireless communications the Cirque needs.

"Everything went to hell," Shuck said. "We (now have to) run wired headsets until the manufacturers" figure out a solution.

At this point, we headed back up into the theater where the show's trapeze artists were about to begin their twice-weekly training exercises.

The best part about that, other than getting to watch these incredibly gifted athletes perform without hundreds and hundreds of other people in the room, was getting to see them setting up the safety net the artists perform above. (See related video below)

It takes the crew about 15 minutes to set up the net during the training sessions. But according to head rigger Dave Phillips, the same task takes just a couple of minutes during the actual show (he attributed that to the fact that it's not the main crew that does the setup during training). Also, it was pretty clear that there was a much more relaxed mood going on at that point than during the show.

Next up, we rode an elevator up to the theater's top floor, the 9th, otherwise known as the "grid."

Here is where most of the rigging is controlled, and this was Phillips' domain. All around us were various pulley and counterweight systems, and not a lot of automation. But that's not a problem for pulling off a great show, Phillips insisted.

"Sometimes low tech is the best stuff," he said, pointing out a chandelier hanging down from below the grid as an example. He said that a rigger takes the chandelier off its hook and drops it down into the theater. It is backed up by a bungie so it has a slow, smooth motion when it goes down.

"We just couldn't get the right look for it" by using technology, Phillips said. "Sometimes the best solutions are the easiest and cheapest."

Another fairly low-tech solution Phillips explained was the method he and his crew used to design one of the show's sets, a group of flapping doors that behave a bit like birds.

He said that Cirque management demanded the look, but it was no easy task coming up with a way to do it. Finally, though, he and his team settled on a motor system that wags the doors with what he called "rotisserie action" on the end.

In the 10 years since La Nouba opened, a lot has changed for Cirque du Soleil. It is now a much bigger organization; it has basically taken over Las Vegas--with five shows there already and at least two more in the works, as well as new resident shows planned for openings in Tokyo and Macao later this summer.

But to people who have worked in the company for years, like Ramsey, the low-key, small-crew nature of La Nouba is preferable to the highly structured huge and expensive shows the Cirque is creating these days.

While many of the La Nouba sets are lowered or raised from above the stage, some come from above the theater itself.

(Credit: Daniel Terdiman/CNET News.com)

La Nouba has just 32 crew members, while shows like Ka require more than 150.

"This allows everyone to work a lot closer together," Ramsey said.

And Phillips added, "It gives everyone an appreciation for what every department does."

Down below, on the theater's seventh floor, is where we finally encountered the show's high technology.

Of course, this is not the latest gear available to the theater industry, but pretty much the stuff La Nouba has been using since it opened. But according to Rob Pooley, head of operations for the show, that's no big deal.

From left to right, La Nouba technical director Ken Ramsey, operations production manager Robert Shuck, and head rigger Dave Phillips.

(Credit: Daniel Terdiman/CNET News.com)

He showed me Dynatrac, the software used to control the gear that runs the show's many cues, and said it's the same program he's been using since the beginning. And, while it once took one of his engineers three eight-hour shifts to figure out how to do something that newer software used by the Ka crew could do in 30 minutes, he said there's no need to change the system since La Nouba itself has barely changed in its ten years.

Our last stop was on the main floor of the theater, and it was a place I had not gotten to see in all my previous behind-the-scenes-at-the-Cirque visits: the costume room.

Here, Mary Amlund, the head of wardrobe, and her team of 12, put constant attention into making sure that the 67 performers in La Nouba always have perfect costumes.

Amlund explained that there are people in the costume room from 6:30 a.m. until about 12:30 in the morning on show days doing laundry, inspecting costumes for holes and rips, mending, and making new outfits. She said the average costume lasts about six weeks, while some last up to six months.

For a Cirque fan like me, this room was a special treat. Everywhere I looked were outfits exploding in reds and blues, gorgeous hats and much more.

Operations production manager Robert Shuck explains the show's power track trampoline act. He said that unlike a previous form of trampoline flooring used in another Cirque show, power track provides more bounce for performers.

(Credit: Daniel Terdiman/CNET News.com)

And while we talked, some of the costume crew were hard at work, inspecting every inch of some of the outfits for tears, moving slowly and methodically as they did so.

Finally, the tour was over, and we emerged into an office space full of cubicles. It was hard to believe that this was still Cirque du Soleil.

But then again, even the circus needs office workers.


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About Geek Gestalt

Daniel Terdiman, uniquely positioned to take you into the middle of another side of technology, chronicles his explorations of the "fun beat," from cultural phenomena such as Burning Man to cutting-edge aircraft to game conventions.

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