• On The Insider: Britney's Bikini-Clad Top 10

Geek Gestalt

Read all 'Epic Games' posts in Geek Gestalt
August 14, 2008 3:14 PM PDT

EA inks two partnership deals, including Epic Games

by Daniel Terdiman
  • Post a comment

Electronic Arts' vice president of corporate communications, Jeff Brown, holds up a disc containing the first completed code of 'Spore,' the company's long-awaited evolution game from Maxis and Will Wright.

(Credit: Daniel Terdiman/CNET News)

REDWOOD CITY, Calif.--Electronic Arts announced partnership deals with two independent games companies Thursday, including Gears of War publisher Epic Games.

The news of the two new members of the EA Partners program, which also revolved around Japan's Grasshopper Manufacture, publisher of games like No More Heroes, was part of EA's annual Studio Showcase event here.

During just over an hour of announcements and presentations, EA showed off 17 games it didn't show at E3 last month, as well as unveiled the partnerships.

Grasshopper Manufacture will create an all-new action horror game for EA. It will be produced by Shinji Mikami and directed by game designer Suda51.

It was too early, however, for EA or Grasshopper to go into any specifics about the title, and no launch date was given.

Similarly, the Epic announcement was solely about the relationship and no details at all were given about the substance of that partnership, other than that Epic's Poland-based People Can Fly studio would be building an action game for EA.

Beyond the new partnerships, there was little substantial news.

EA's vice president of corporate communications, Jeff Brown, started off the event by holding up a disc he said contained the first full "gold" version of Spore, the forthcoming evolution game from Maxis Studios and famous designer Will Wright.

Spore went gold Thursday, meaning that development on the game is finished and it has now gone to manufacturing. It will be released September 7.

Brown also joked that in the aftermath of the much-hyped signing of football quarterback Brett Favre by the New York Jets, EA had decided to post a new version of Madden Football online, since the boxed version had just come out featuring the then-retired Favre wearing his iconic Green Bay Packers uniform.

"Within two hours...100,000 people downloaded the new cover," Brown said. "That's not a lot of people for the Internet, but about 75,000 people more than went to the last Jets game."

Brown said that 100,000 people had downloaded a new digital version of the box cover for 'Madden '09' with Brett Favre in a New York Jets uniform, joking that that was '75,000 more than went to the last Jets game.'

(Credit: Daniel Terdiman/CNET News)

There was also a short presentation on The Godfather 2, the sequel to EA's The Godfather, and it appears that that game will be released in February 2009.

Later, Paul Barnett, the creative director for Mythic, which is producing Warhammer Online, a full massively multiplayer online game, for EA, said that the title will be released on September 18. He also said that more than 800,000 people had signed up to play the game and that there had already been 120,000 pre-sales.

All in all, that was the extent of what seemed newsworthy. But it's not surprising that there would be a lack of big news, given that the E3 conference was just a month ago. Things move fast in the video games industry, but not that fast.

May 13, 2008 8:26 PM PDT

Microsoft shows off the 2008 Xbox games lineup

by Daniel Terdiman
  • 1 comment

A screenshot from the forthcoming Epic Games release, 'Gears of War 2.' The game, which is scheduled to be released in November, is the sequel to the hit, 'Gears of War,' which sold more than 5 million copies and is one of the best-selling Xbox 360 games ever. The title was one of those featured Tuesday at the Microsoft Game Studios Spring Showcase event in San Francisco.

(Credit: Epic Games/Microsoft Game Studio)

SAN FRANCISCO--If ever there was pressure, it falls on the shoulders of development teams trying to follow up a smash hit with a sequel.

That's the position that the folks at Epic Games find themselves in right now as they put the finishing touches on their forthcoming video game, Gears of War 2. And that's because the original Gears of War sold more than 5 million copies, becoming one of the most successful titles for Microsoft's next-generation video game console.

On Tuesday, Gears of War 2 was one of the featured games at the Microsoft Games Studio Spring Showcase event here. Dozens of video game journalists flocked to the shindig, as they do each year, for a series of tight controlled demos and hands-on play with a few of the titles.

Click for gallery

I got a chance at the showcase to talk with Cliff Bleszinski, the design director for Epic Games, about what it's like trying to follow such a big hit like Gears of War and what kinds of expectations are being put on him and his team as they get ready for the expected November release of their much-anticipated game.

"There's a ton of pressure," Bleszinski told me. "But my confidence in myself and my team is exponentially high...We're nervous, but confident at the same time."

It's no small trick to sell 5 million copies of a game that costs $60. Nor should it be, given that that equates to more than $300 million in revenue for the publisher. Few titles reach those kinds of levels.

And while it's far too early to tell if Gears of War 2 will live up to its predecessor's success, there are certainly some things that augur well for it.

First, there is a huge hunger for it. Gears of War sold so many copies because it was considered a top-notch game, and Epic is very well-respected in the industry. So it's safe to say that a lot of people will buy the sequel based purely on the anticipation that built after they played the original.

'Gears of War 2' is bigger and better than its successor, said Epic Games design director Cliff Bleszinski at the Microsoft Game Studios Spring Showcase event Tuesday. Epic and Microsoft certainly hope so.

(Credit: Epic Games)

Similarly, the number of potential buyers is higher simply because it's coming out a couple of years after the original, and a lot more people own Xbox 360s now than they did when Gears of War came out.

"The threshold (for sales success) is higher because there's quite" a higher Xbox 360 install base, said Bleszinski, who added that after Gears of Wars became a hit, "we got a note from (Halo franchise developer) Bungie saying, 'Thanks for raising the install base'" for Halo 3.

The same factor is true, of course, for any new Xbox game, or for titles on any platform. Still, despite more potential buyers, a game like Gears of War 2 is going to have to seriously deliver the goods in order to sell as many copies--or more--as the original did.

A scene from 'Fable 2,' the much anticipated new game from Peter Molyneaux and his Lionhead Studios. 'Fable 2' was featured during the Microsoft Game Studios Spring Showcase Tuesday in San Francisco.

(Credit: Lionhead Studios/Microsoft Game Studios)

Another game in the same boat--and also on display Tuesday at the showcase event--is Fable 2, due out this fall from Lionhead Studios, the home base of, yes, fabled game designer Peter Molyneux.

Along with a bunch of other journalists, I sat through a half-hour demo of Fable 2, during which Molyneux explained why the sequel will be so much better than the first Fable.

"I had a dream when I created Fable 1," Molyneux said, "which I didn't realize, which was to create a truly memorable experience."

I'm sure there are plenty of people who would quibble with Molyneux's self-deprecation, but regardless, he said he and his team set out, in creating Fable 2, to make a game that tells a complex, dramatic story.

He explained that it is both a role-playing game and a simulation. And as part of the narrative arc, he said, the title is centered on learning what it feels like to have nothing--you start off as a street urchin in a little village called Bowerstone--and then progress to being a true hero.

Among the game's innovations, he said, are getting rid of the ubiquitous game "mini-map," which he said is confusing to casual gamers, and adding, instead, the concept of "breadcrumbs" that players can follow back from whence they came.

"With the breadcrumb trail," he said, "it will always show you the way back."

Molyneux said that Fable 2 is a completely free-roaming, free simulation game, meaning that players can explore anywhere they want and do just about anything they want.

And everything they do affects the rest of the game, he added.

For example, at one point early in the game, the main character is told to go in search of five lost warrants that have blown away. Depending on whether the player finds them and gives them back to the man who requested them, the village can become a trader's paradise or a crime-riddled slum.

"Every choice has a consequence," Molyneux said. "When you're playing Fable 2, you're never sure what you're going to see next."

One of the biggest challenges he and Lionhead faced, Molyneux explained, was trying to build a game that would simultaneously attract casual gamers and the core audience that regularly spends $60 on console titles.

A battle scene from 'Fable 2.'

(Credit: Lionhead Studios/Microsoft Game Studios)

To do that, he said, one innovation has been to make the Xbox controller very easy to use, with just a few simple functions available at first. But as players gain experience points, he said, they can spend them on new functionality for their controllers, bringing all new weapons and fighting abilities to their control. That dynamic, he argued, would bridge the gap between the two types of gamers.

After Molyneux finished, Bleszinski stepped up and gave a demo of level 2 of Gears of War 2.

It was impressive. Loud and beautiful, the game was a cacophony of mayhem, destruction, and war. Not feeling qualified to give a proper review of the game myself, I'll leave that to my colleagues. But I will say that based on what I saw, I can't see any reason to believe that Gears 2 wouldn't do better than its predecessor.

A promotional image for the forthcoming TECMO/Team NINJA game, 'Ninja Gaiden II.'

(Credit: TECMO/Team NINJA)

As Bleszinski had told me earlier, "I damn well hope we kick the first Gears' butt in sales."

The rest of the day was spent ferrying around the Dogpatch Studios, where the event took place, getting demos and being given a chance to play the other games on display.

Those games included Ninja Gaiden II, from TECMO/Team NINJA; Viva Pinata: Trouble in Paradise, from Rare; Too Human, from Silicon Knights and Banjo-Kazooie: Nuts & Bolts, also from Rare.

All in all, it was a fun, if exhausting day.

One of the featured games at the Spring Showcase in San Francisco on Tuesday was 'Viva Pinata: Trouble in Paradise,' which is set to be released in September.

(Credit: Rare/Microsoft Game Studios)

It's hard to say how well any of these games will do, and certainly I would say that none will do as well as Halo 3 or the recently crowned best-launch day ever Grand Theft Auto IV, but I would bet that Microsoft Game Studios has some hits on its hands.

Only time will tell.

On June 10, Geek Gestalt hits the highways for Road Trip 2008. I'll start in Orlando, Fla., and visit many of the South's most interesting destinations. Stay tuned, and be sure to keep up, both now and during the trip, with what I'm doing on Twitter.

  • prev
  • 1
  • next
advertisement
Click Here

Inside the Apple, er, Microsoft Store

Although Redmond's foray into retail bears a big resemblance to Apple's approach, Microsoft has added some distinctive features to draw casual PC buyers and techies alike.

Big marketing budget drives Moto Droid sales

Verizon and Motorola are spending big bucks--$100 million--on marketing the new smartphone, and it looks like it will pay off with 1 million devices sold by year's end.

About Geek Gestalt

Daniel Terdiman, uniquely positioned to take you into the middle of another side of technology, chronicles his explorations of the "fun beat," from cultural phenomena such as Burning Man to cutting-edge aircraft to game conventions.

Add this feed to your online news reader

Geek Gestalt topics

Most Discussed



advertisement

Inside CNET News

Scroll Left Scroll Right