At DemoFall, Mapflow demonstrated its iPhone application, designed to automate carpooling. The product was just one of many shown built around the iPhone at the event.
(Credit: Daniel Terdiman/CNET News)SAN DIEGO--At Demo and DemoFall, there are always easily identifiable trends among the dozens of companies chosen to present their products.
In previous iterations of the events that I've attended, those trends have been photo-sharing services, online video hosting, Web 2.0, and the like.
This week, the trend--at least as I've seen it--has been the number of companies here with iPhone applications. Not every one of them is talking prominently about the applications they have, but Demo lead organizer Chris Shipley told me informally that she thinks that there must be at least a couple dozen companies with iPhone applications here out of the 72 total presenters.
I'll be the first to admit that I was slow to understand the value of iPhone apps, and I suppose that's because it took me awhile to buy one of the devices, and even longer after I did before I started trolling the Apple App Store looking for the best and brightest of what was out there.
My major introduction to the applications was a day I spent last month in Seattle, basically letting a series of them control my life for a day. And more recently, I have found myself blown away by some of the most simple applications imaginable. For example, Showtimes determines where you are and then comes up with a list of movie theaters--sorted by proximity to you--and shows the films showing at each and the times for each film.
As I said, it's totally simple, and pure genius.
Ultimately, while other mobile phones have many of the features of the iPhone, I don't think that there will be any others in the near future that combine GPS, a great interface, the power of an operating system like OS X, and a network of developers eager to reach out to an audience of users as devoted to their devices as iPhone owners.
Back here at DemoFall, there is definitely no shortage of companies that have developed applications for the device, and some of them seem very promising to me, even though most have yet to appear in the App Store.
I have my own ideas, as I stated above, why I think iPhone apps are the future of software, but I thought these developers would have opinions even more valuable than mine, since they're building businesses around the platform.
WebDiet built an iPhone application designed to help people find restaurants that serve the kind of healthy food they want to eat.
(Credit: WebDiet)Among the companies incorporating the iPhone into their Demo products are WebDiet, Telnic, SkyData, The Echo Nest, and Rudder.
"Right now, (the iPhone is) the platform with the most immediacy," said Richard Bryce, CEO of Mapflow, a company here with a product centered around an iPhone app. "Especially for the consumer market."
It's easy to see why Bryce would think so.
Mapflow is a very interesting product designed around the idea of helping drivers offset the high costs of gas by finding people who need rides to pay to fill empty seats in their cars.
"Most of our lives are ad hoc," Bryce said. "We're trying to apply the iPhone's smart technology to give that ad hoc, on-demand capability to carpooling."
The Mapflow system works by letting drivers define routes--either one-time, or repeat--they're following and the number of seats they have available to fill. The iPhone makes it simple to do this through lists that can be easily displayed and because the phone's GPS chip quickly determines where the driver is in proximity to anyone looking for a ride.
It might sound weird to pick up strangers in this manner, but Mapflow requires that all users register with their name, a photo, and a credit card, and that means that drivers can feel confident that whomever they pick up is probably going to be safe. And when they arrive to pick up the rider, the iPhone displays the rider's picture so the driver can be sure the person is who he or she is supposed to be.
In addition, drivers and riders alike can choose preferences for the type of person with whom they want to travel. This means, for example, that women can choose to ride only with other women.
Further, the service has a quick and easy rating system--again, enabled by the iPhone's elegant interface--that allows everyone to weigh in on the people with whom they've traveled.
Riders pay about 30 cents a mile to use the system, and Mapflow makes its money from a 15 percent commission on the transactions. Drivers pocket the rest.
Clearly, there are many questions the company must answer before the product becomes profitable--and of course, it must first release the application, which it plans to do in about four weeks. But this seems to me to be a very good use of the device, especially given the growing emphasis on getting people to stop driving one to a car.
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Say Where, an iPhone app from Dial Directions, aims to give iPhone users the ability to employ speech recognition to get information from services like Yelp and MapQuest.
(Credit: Dial Directions)If you've spent any time using iPhone apps, you probably have gotten a hint of the fact that they may well be the hottest thing going and, in some ways, the future of software.
That's largely due to the fact that, especially with iPhone 3G, the device combines GPS, an elegant interface, Mac OS X, an accelerometer and high-speed Internet connectivity.
Now, Dial Directions, a company that has focused on providing speech recognition tools to cell phone users, is getting in the iPhone game.
And on Monday, the company announced at DemoFall its Say Where iPhone app, a tool that allows owners of the device to use their voice to get information from several online service providers specializing in geographical information.
Dial Directions will continue to add partners, but it is starting out by giving iPhone users the ability to employ speech recognition with services like MapQuest, Yellow Pages, Ask.com, Yelp, and Traffic.com.
The idea is simple: you launch the Say Where app, which is expected to be free from Apple's App Store--when it is approved, which Dial Directions hopes will be soon--and then, when prompted, say an address or business name that you're looking for.
Then, you choose which service you want to use--Yelp, say, for reviews of the restaurant that you named--and finally, the results should appear a moment later.
Or, by speaking an address and using MapQuest, directions would appear, aided by the fact that the iPhone's GPS chip tells the service where you are starting from.
The point is to allow users to get the information they want without having to use their hands--much--to get it. So, by using Say Where, iPhone owners should be able to get information they're looking for while driving, for example, without having to focus on the iPhone's screen in order to type in the name of the business or the address they're looking for.
Say Where is an open application that Dial Directions hopes will lure in many other service providers. And that has a lot to do with its business model for the application, which is to get revenue by partnering with those companies and, ideally, incorporating the application into their services.
It's too early to tell if the application will be a success. But it has a lot of potential, especially given that there could be many more service providers linked to the app down the line.
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