Gaming and Culture

The Wii is coming to...Sports Authority?

(Credit: Nintendo)

You might be used to buying your video game consoles only at an electronics store, but all that will soon change. National sports retailer Sports Authority announced Tuesday that it will start selling the Nintendo Wii and Wii Fit Plus in its stores.

Aside from being able to pick up a Wii and Wii Fit Plus, consumers will also find Sports Authority stores that boast a Wii "interactive fitness experience." The section of the store will have "knowledgeable fitness trainers allowing customers to try Wii and Wii Fit Plus before they buy."

While it's certainly interesting to see a Wii being used by a fitness instructor in a sports store, Sports Authority said it believes that it will help set it apart in the marketplace. According to the company, users will now be able to "satisfy their fitness- and sports-gaming needs under one roof."

But just how much of a benefit Wii Fit actually affords its users is up for debate. Sports Authority might claim that it helps users "achieve better health," but a recent study (PDF) from the American Council on Exercise found that the game offers a "very, very mild workout."

That could throw a wrench in Sports Authority's plans as it attempts to make the case that the Wii and the Wii Fit Plus make sense next to other products designed specifically to improve the health of its users. As appealing as it might be to some, Nintendo's game might not be able to stand up against fitness-focused products.

Regardless, Sports Authority has thrown its support behind Nintendo's console. The Wii and the Wii Fit Plus will be available in 102 stores starting on Thursday. It will be rolled out to remaining company stores by spring 2010.

U.S. video game industry sales plunged in October, dropping 19 percent from a year earlier, and 16.4 percent from September, according to data released Thursday by the NPD Group.

But with the tremendous, record-breaking, out-of-the-gate performance of Activision's Call of Duty: Modern Warfare 2 and the coming holiday season, NPD is bullish on the industry's fortunes for November.

Still, the $1.07 billion in total sales turned in by the industry in October were paltry, compared with $1.32 billion in October 2008 and $1.28 billion in September 2009. NPD analyst Anita Frazier tried to soften the blow a little bit in her monthly report, noting that while sales were down precipitously in October, it was still the third-best October sales report turned in by the video game industry.

"The continued economic turmoil, and in particular the troubling unemployment rate, is undoubtedly impacting industry sales," Frazier wrote in a statement. "Our latest Economy Tracker indicated that although consumers' general opinion about the economy is improving, their outlook on their own personal situation is worsening. If consumers' personal outlook continues to erode, they could very well be much more conservative with their holiday shopping this year."

That last sentence is no doubt one of the most chilling group of words imaginable to the honchos at companies like Microsoft, Sony, Nintendo, Electronic Arts, Activision, and many others involved in putting video game hardware and software in consumers' hands, especially as their most important sales months of the year are now at hand.

As always, regardless of the monthly results, the big console makers each had some things to celebrate in the NPD numbers.

For Nintendo, which has seen sales of its once-high-flying Wii dip and perceptions that the console's days of seeming infallible may be over, the numbers had some hope: in October, the Wii took back first place among the consoles--respectively the Wii, Microsoft's Xbox 360, and Sony's PlayStation 3. In October, Nintendo moved 506,900 Wiis, beating out the PS3 (320,600) and the Xbox (249,700).

Sony was coming off the first month the PS3 won since being launched in the fall of 2006, but while the console was beaten out by the Wii, there must certainly be some measure of gratification in having the PS3 come out ahead of Microsoft's console offering.

"In October, we saw continued momentum [for the] PS3, with nearly 70 percent growth, when compared to last October," Peter Dille, Sony Computer Entertainment of America's senior vice president of marketing, said in a statement. It was "the only console to see any growth year over year."

NPD itself touted Microsoft's chief bragging point for October: "Across all categories, the Xbox 360 platform contributed the greatest portion of total industry sales, representing 27 percent of total industry sales for the month," Frazier wrote.

Yet despite the record-smashing first-day sales posted this week by Call of Duty: Modern Warfare 2, the video game industry as a whole is facing a very painful reality: If sales don't improve quickly, there will be layoffs, slashed budgets, canceled games, and more.

Electronic Arts, for example, announced this week that it is planning to lay off 1,500 people as part of a major restructuring--the company's latest--and as a way to stave off growing losses.

And while the industry may have hoped that console sales--especially with prices for next-generation hardware now at their lowest levels ever--would help it rebound, Frazier did not offer much hope.

"Year to date, the hardware category has experienced the sharpest decline in the industry, with unit sales down 10 percent compared to the same time period last year," Frazier wrote. "Recent price cuts helped spur a one- to two-month increase in unit sales, and this month's Wii sales reflect that boost, but the other platforms have not sustained the sales momentum [after] price reduction."

The Wii isn't living up to its expectations.

(Credit: Nintendo)

Electronic Arts CEO John Riccitiello didn't pull any punches when he spoke at a quarterly earnings call earlier this week. As he discussed some of the issues his company faces in today's gaming market, he singled out Nintendo and its Wii as contributing factors.

According to Riccitiello, third-party games on the Wii just aren't performing nearly as well as EA had expected. And as the Wii's sales start to slip, it doesn't seem likely that that will be changing anytime soon.

"To be honest with you, I think the Wii platform has been a little weaker than we had certainly anticipated," Riccitiello said, according to a transcript of the call published by Seeking Alpha on Monday. "And there is no lack of frustration (about this coming out) at precisely the time where we have the strongest third-party share."

But Riccitiello didn't stop there. He said EA is "reaching out to Nintendo to find ways to partner to push third-party software harder." He contended that in order for the Wii to perform up to Nintendo's own expectations, the platform needs help from third parties.

Riccitiello continued on that theme. He said his company is providing high-quality titles for the Wii, but it's Nintendo that needs to do more.

"Wii is where we are missing it," Riccitiello said on the call. "And so I really do think that the opportunity exists to find different ways to partner with (Nintendo) in this case, to sort of help establish in the minds of the consumer legitimacy of some of these other brands, when they are going out multiplatform."

But it was Riccitiello's next statement that might send the most shockwaves through the Nintendo world. The EA chief said "very, very few multiplatform titles are succeeding on the Wii so far, and collectively, Electronic Arts and Nintendo need to tackle that."

Perhaps now the question is, then, how will those two major forces in the gaming industry achieve what Riccitiello wants? Nintendo's platform has enjoyed strong sales since its debut, but the Wii is slipping. Worst of all, during the most successful periods for Nintendo, it was first-party titles, not third-party games that performed best at retail. Whether Nintendo can help change that, making it more profitable for third parties to develop games for the Wii, is very much in doubt.

What do you think? Is Nintendo really in bad shape? Is Riccitiello overstating the Wii's shortcomings? Let us know in the comments below.

The hype surrounding Call of Duty Modern Warfare 2 keeps heating up.

After Gamestop announced last week a $40 trade credit for those who preorder the game and bring it back to a Gamestop store by December 13, Amazon.com has launched a competition, dubbed "The Call of Duty-est Town in America." The contest is seeking the town or city with the most preorders of Modern Warfare 2.

According to Amazon, any town or city with a population of 5,000 or more can compete. It determined population size using the most recent U.S. Census Bureau data.

Whenever a person preorders Modern Warfare 2 from Amazon, the location is tallied. The goal for each location is to have the highest percentage of preorders. Realizing that population plays a role in those figures, the number of orders doesn't factor into the competition.

Amazon said on its contest page that it will give a $5,000 gift certificate to a charity that serves the winning town. If the competition had ended at the time of this writing, the winner would be Grand Forks, N.D.

The page also features some interesting information about those preorders. As of this writing, the Xbox 360 version of the game accounted for 61 percent of Amazon preorders. The PlayStation 3 and the PC versions captured 31 percent and 8 percent of the preorders, respectively.

"The Call of Duty-est Town in America" competition ends on the game's release day, November 10. The winning town will be announced that day.

Get ready to pay $20 for this game.

(Credit: Inifinity Ward)

Gamers looking to get their hands on Call of Duty Modern Warfare 2 will have the opportunity to preorder the title and pay a net price of $20 if they follow basic guidelines announced recently by retailer Gamestop.

According to the company, anyone who preorders the game from Gamestop.com will have it when it hits store shelves on November 10. If those customers trade in the game by December 13, Gamestop will give them a $40 in-store credit.

Considering Modern Warfare 2 costs $60, that means that those who trade in the title will pay just $20 to play it. It's not a bad deal for frequent gamers who play through a game once and never play it again.

The $40 credit is also available to those who purchase the $80 Modern Warfare 2 Hardened Edition.

Of course, there are some rules that govern the deal. The $40 credit will only be offered for Xbox 360 and PlayStation 3 versions of the game. And after December 13, Gamestop's $40 offer will expire.

Gamestop's decision to offer customers the opportunity to pay an effective price of $20 for the game is an interesting one. Modern Warfare 2 is undoubtedly one of the most highly anticipated games of the year, and having an ample supply of pre-played titles is important to Gamestop's bottom line.

But it's putting a lot of hope in gamer willingness to return Modern Warfare 2.

Call of Duty 4 is still one of the most-played multiplayer games. Modern Warfare 2 will likely follow suit. Realizing that, will gamers want to part with what could be the best multiplayer first-person shooter release this year? Let us know in the comments below.

This is nothing more than a huge rumor at this point, but gaming-industry site Superannuation is reporting that it has found a resume posted by a video game animator claiming to have worked on an unannounced GoldenEye 007 game for the Nintendo Wii.

Remember this level in GoldenEye 007?

(Credit: Screenshot by GameSpot)

According to the report, the animator worked for Eurocom Entertainment Software, a company that has worked on several versions of James Bond titles, including Quantum of Solace and James Bond 007: Nightfire, between July and September.

The job listing said the person worked on "GoldenEye 2010 (Wii)." According to Destructoid, which also viewed the resume, the job description read, "Animator on Activision's James Bond series for the Nintendo Wii assisting in: Key frame animation, the preparation and clean-up of motion capture data, prop animation, in-game cut-scene animation, scene layout, and camera animation."

The resume was eventually pulled down from the site from which Superannuation accessed it.

Since its release in 1997, the iconic GoldenEye 007 has been the subject of several rumors claiming that a follow-up was on the way. But after Microsoft acquired Rare, the game's developer, in 2002, and Activision acquired the James Bond game rights in 2006, several licensing roadblocks were erected, limiting the chances of such a release.

Neither Activision nor Nintendo immediately responded to request for comment.

Considering that Nintendo and Activision are mum on a possible GoldenEye release for the Wii, it might be safer to assume that those roadblocks are still in place. But that doesn't mean that there aren't discussions going on behind the scenes to pave the way for the GoldenEye release. At this point, we just don't know.

So, let's hear from you. Do you think that this is the smoking gun for which GoldenEye fans have been waiting? Will GoldenEye 007 come to the Wii next year? Let us know in the comments below.

(Credit: Sony Computer Entertainment America)

Sony Computer Entertainment America on Thursday announced that a new 250GB variation of the PlayStation 3 Slim will be available beginning November 3 for $349.99. The PS3 hardware will otherwise remain the same as the 120GB flavor of the Slim, which costs $50 less. The console maker will also continue to sell the physically larger, previous model of the PS3 which comes with either an 80GB or 160GB hard drive.

The extra 130GB of storage in the 250GB model gives PS3 owners more room for downloaded movies, game installs/saves, music, and photos. According to Sony, "more than 600 million pieces of content have been downloaded from [the] PlayStation Network as of September 2009." (Note: "content" could be anything from 5MB themes to HD movies which can take up gigabytes of storage.) For most though, the extra storage will keep users from having to offload these files onto external drives when they run out of space, or manually replace the included hard drive with something bigger.

The increase should not be a surprise to most gamers though. It's coming just in time for the holiday season where console makers stand to sell more hardware than at any other time of year. Also, at the Tokyo Game Show last month, the company announced a special 250GB version of the console to coincide with the release of Final Fantasy XIII. Shortly thereafter it said Australia would be getting a 250GB variation of its own. There had also been purportedly leaked shots of holiday bundles acquired by blog Engadget, depicting 250GB versions of the consoles with games like Uncharted 2, which was just released this week.

(Credit: Smarty Pants)

Kids may gobble up junk food, but it seems they love playing with Nintendo devices even more.

Out of the 100 most loved brands for America's children and tweens, the Nintendo Wii and DS scored the first and second spots, according to a report by research firm Smarty Pants.

The survey "Young Love" found that even tempting snacks like Oreos and M&Ms trailed behind the Nintendo gear, taking the third and fifth spots in the list, respectively. Other techie items loved by 6- to 12-year-olds included the iPod at number 12, Sony's Playstation at 14, YouTube at 36, and Microsoft's Xbox at 42.

Kids participate in more than $500 billion in consumer spending each year, according to Smarty Pants, and their parents consider their favorites when buying everything from snacks to entertainment, both of which popped up heavily on the list.

"From Crayola to iPod, kids' most loved brands are familiar, iconic brands that delight kids and parents with variety, value, family-friendly content, and simple pleasures," Smarty Pants President Wynne Tyree said in a statement. "Interestingly, the top brands are not traditional 'for kids only' brands; in fact, many are not marketed directly to kids."

To compile the report, Smarty Pants questioned 4,700 American kids and their parents online over a period of nine months. Covered in the survey were more than 260 consumer brands across 20 different product categories.

The brands that kids liked most, said SmartyPants, were the ones that offered high-quality family time, age-appropriate content, parent-approved indulgence, variety/choice, "cool" accessibility, and chatter-worthy advertising.

The video game industry is poised to make a rebound, Wedbush Morgan Securities analyst Michael Pachter wrote in a note to clients on Thursday. The analyst also predicted that it will be Sony's PlayStation 3, and not the Nintendo Wii, that will lead console sales for the month, when NPD releases figures next week.

The PlayStation 3 Slim is helping spur console sales.

(Credit: Sony)

"After six consecutive months of double-digit declines, we expect a return to double-digit sales growth (on video game software)," Pachter wrote to clients. "We forecast sales of $750 million, up 21 percent, compared to last year's $618 million."

It's a good sign that after months of decline, the video game industry is finally rebounding. That said, overall sales are still far behind 2008 figures.

PS3 victory?
But it's Pachter's next topic that might easily attract the most attention. According to the analyst, he estimates that September's NPD figures will show a "sell-through of 390,000 Wii hardware units (down 45 percent from last year), 350,000 Xbox 360 units (up 1 percent from last year), and 410,000 PS3 consoles (up 76 percent year-over-year), as the price cuts for all three consoles spurred demand."

Although Pachter said he thinks console sales will be "relatively flat for the balance of the year," he did say that the price cuts could "benefit the PS3 the most in coming months." Not only does Pachter believe Sony's console will outsell the Xbox 360, but he contends that it's possible that the PlayStation 3 will lead Xbox 360 sales for the rest of the year.

Another Xbox 360 price cut?
Pachter isn't convinced that the price cuts are over. He wrote to clients that "Microsoft has the ability to lower price yet again," but he cautioned that a more likely scenario would see the company offer a "more feature-packed Xbox 360 in early 2010 (likely with a 250GB hard drive) at the same $299 price point." It could cut the price of its console if "it begins to lose significant market share to Sony."

As interesting as they might be, Pachter's comments are purely speculation at this point. Look for the official sales figures to drop next week, when NPD makes them available.

Check out Don's Facebook profile, Twitter stream, and FriendFeed.