• On BNET: Vote: How will Apple blow it?
November 10, 2008 11:05 AM PST

FAQ: What Circuit City's bankruptcy means for consumers

by Erica Ogg

CNET News Poll

Circuit City's decline
Now that Circuit City has filed for bankruptcy, will you shop there this holiday season?

Can't talk about it, the wounds are too fresh.
I'll be first in line!
Give me Best Buy.
As if. I do all my shopping online.



View results

Just a week after saying it was closing some stores to get its finances in order, Circuit City on Monday filed for bankruptcy protection. It will help keep creditors like Sony, Microsoft, Toshiba, and many others who have yet to receive payment for their products, at bay while Circuit City tries to get back on track. The company has also secured a $1.1 billion debtors' line of credit to keep stores open and pay its employees.

The timing, for a retailer, couldn't be worse. It's not exactly assuring that right as we're about to start holiday shopping one of the main places for consumer electronics gifts seems unstable. So what does this mean for consumers? Here are some important questions and answers about what Circuit City's current situation means for you.

Q: Does this mean less choice for places to shop for the holidays?
A: Actually, no. Circuit City will be open for business as usual. The company did announce last week that it would be closing 155 stores, which will go on as planned, but 566 of its stores will remain open. Whether they will be fully stocked is another question, but Circuit City says that its new line of credit will help keep its shelves full.

Q: Will there be any staff around to answer my questions?
A: Circuit City says it's reduced its support staff in district and regional roles, in addition to the positions eliminated at its stores currently being liquidated. Overall, there will be 20 percent fewer employees company-wide, but the retailer insists its stores will be well-staffed during the holidays.

Q: Great, will everything be on sale?
A: Not necessarily. One of the biggest myths about store liquidations and or retailers in financial trouble is the assumption that there will be huge discounts as a result. That's actually false most of the time. When companies are in debt they need to make as much money as they can in as little time as possible. Though there will be some price reductions, it doesn't mean drastic ones. As reports from last week indicated, the stores that are currently being closed were offering only minimal discounts.

Circuit City bankruptcy (Credit: Circuit City)

Q: What does this mean for Circuit City's credit cards and warranties?
A: Circuit City's co-branded Chase credit card and Circuit City Advantage Protection Plans are each handled by third parties and will not change because of the bankruptcy filing.

Q: If I buy a gift card for someone this holiday, will the company still redeem it? And will returns be honored?
A: We don't know yet. Circuit City says it has asked the bankruptcy court for permission to honor returns, exchanges, and gift cards, but it does not have a definitive answer yet. Circuit City says that it does expect its request to be granted, but don't count on it until we know for sure.

Q: What about Firedog?
A: Circuit City's tech support service brand will continue as normal, with no changes, according to the company.

Q: Will Circuit City be around after the holidays? Or is this just a temporary fix?
A: It's still uncertain what Circuit City could look like six months from now. However, the idea behind filing for bankruptcy and the billion-dollar line of credit is to give the company more time to sort out its finances. Its biggest problem was credit--now it has that.

In the meantime, as it proceeds with the liquidation of the 155 stores, Circuit City will get some cash for products in those stores, and eventually be freed up from the associated property leases. The retailer's balance sheet will also benefit from the payroll cut resulting from the layoffs at headquarters and in the liquidated stores. Circuit City also plans to renegotiate some of the leases it has on the stores it plans to keep open.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
Recent posts from Crave
Beamer, the iPhone case for night owls
This week in Crave: Day of the Droid edition
Verizon's LG Chocolate Touch is nice but nothing new
Popular iPhone movie app flops on BlackBerry
Top 5 most popular products for November
Ridiculous new Peeks inspired by TwitterPeek
Hands-on with the Nokia Booklet 3G
Battle of the international power plugs
Add a Comment (Log in or register) Showing 1 of 2 pages (51 Comments)
by humanssssss November 10, 2008 11:37 AM PST
"If I buy a gift card for someone this holiday, will the company still redeem it? And will returns be honored?"

I knew gift card was a scam.
Reply to this comment
by Seanathome November 10, 2008 12:21 PM PST
It is. And then once you try to buy stuff with it, it gets lowered in value... All plastic cards are CRIMINAL! (probably why wall street loves them...) ;)
by paradiseshore November 10, 2008 12:24 PM PST
'Gift card was a scam'? English? Cards? What?

Gift Cards are just fine and no different than debit cards
or anything else. Courts who do not allow, enforce and
even demand someone make good on balances due are
the giant scammers!

What, next baby rattles were a medical nightmare and
you just knew that too?
by gggg sssss November 10, 2008 11:37 AM PST
welcome back Radio Shack - good riddance bunch of idiots running CC. Serves them all right - from CEO to idiot at the counter who doesnt know an IC from a D cell.
Reply to this comment
by Fletch31285 February 23, 2009 5:18 AM PST
Radio Shack is pretty grim too.
by adam_hartung November 10, 2008 11:55 AM PST
Remember when Circuit City was a favorite in ?Good to Great? by Jim Collins? Remember when we thought being big gave you clout with customers and vendors to produce long-term returns (Michael Porter?s 5 Forces Model)? It?s time we recognize that the old approach to management doesn?t work in a rapidly shifting competitive world. There are winners in today?s market, but they follow a different approach. Read more at http://www.ThePhoenixPrinciple.com
Reply to this comment
by johnbc72 November 10, 2008 12:38 PM PST
I think Porter's theories are still sound. One of Porter's 5 Forces is competitors. Being "big" will mask a lot of mismanagement, but when you have competitors who are also big, and are well run, like Best Buy and Wal-Mart, you don't stand much of a chance no matter how big you are.
by AppleSuxLeo November 10, 2008 12:54 PM PST
Will it mean I won`t have some punk kid with a "firedog" shirt and an iPod , who doesn`t know squat about High Fidelity/home theatre try to install something for me. Firedog...what a joke !
Reply to this comment
by john55440 November 10, 2008 12:56 PM PST
For the good of the consumer, Best Buy needs more competition, not less. (sigh) (I have learned not to trust Best Buy.) Circuit City's biggest mistake was the mass firing of all of their experienced salespeople. Dumb, dumb, dumb...
Reply to this comment
by myles taylor November 10, 2008 7:17 PM PST
Best Buy will have plenty of competition in Radio Shack, Amazon.com, Walmart, and many others.
by Zoobie November 10, 2008 1:17 PM PST
The funny thing about this is Circuit City prices are generally in line with Best Buy. The biggest difference has always been finding an employee in the store who knows anything or even cares to help. It goes to show that customer service (no matter how minimal--as long as it's better than the other guy) is enough of a competitive advantage to help a business succeed. Circuit City has Best Buy prices with Wal-Mart customer service/knowledge. Why would anyone shop CC?
Reply to this comment
by AppleSuxLeo November 10, 2008 1:26 PM PST
It means the circus left town , Circus City.
Reply to this comment
by halogene November 10, 2008 1:29 PM PST
i tried to use a gift card at one of the closing locations and the cashier's response is "we are no longer circuit city." my response was, "who are you?" to which they told me, "we don't accept gift cards."
Reply to this comment
by kyle2dotcom November 16, 2008 10:15 PM PST
When a store goes into liquidation, the product is usually bought out by another company. So the employee was right, they are not circuit city. I've been working at best buy for many years and have seen several places go under. CompUSA, Tweeter, and now circuit city. When these places go into liquidation they no longer apply to our price match policy. Sucks to have to tell people that, but it makes sense. Trying to stay number 1 not go under lol.
by inachu November 10, 2008 1:36 PM PST
They never honored me as a customer and only went there as my local CC hired only pretty girls.
Reply to this comment
by the_Principle November 10, 2008 1:56 PM PST
I am more concerned for the employee's who are about to be with out a pay check.

There are 155 stores total that are closing. <A HREF="http://drensrandomthoughts.blogspot.com/2008/11/circuit-city-closing-155-stores.html">There is a list of them here.</A> 20% of the over all staff. That?s a lot of people that are going to be out of work for the holidays
Reply to this comment
by gigo1000 November 10, 2008 6:51 PM PST
I'm also concerned for those of us who are still employed because we have to pay their unemployment. This is a bad deal for everyone. However, I agree with you. Christmas is a hard time to lose your families source of income.
by Lethality November 10, 2008 2:00 PM PST
I can say without a doubt I'd rather not buy electronics than buy them at Best Buy. I will drive 8 miles out of my way to get to a Circuit City even though the Best Buy is closer.

I hope CC pulls through.
Reply to this comment
by FeelGoodInc7 November 10, 2008 5:05 PM PST
What's your issue with Best Buy? Also, Circuit won't pull through. Give Best Buy another chance.
by bka2312 December 21, 2008 8:53 PM PST
We at Circuit City appreciate your business. As a current employee at Circuit City, we hear those comments pretty often. Come into Circuit City and ask about our Guest Commitment. I think you'll be pretty impressed! Best holiday wishes. St. Louis District employee Dave S.
by the_iceman November 10, 2008 2:15 PM PST
it means no more annoying kids asking me 20X, "you finding everything alright" or another trained classic "you doing alright" Trust me if I need your help I will find YOU.

Happy Trails CC.. I'll continue to shop butterflyphoto, tigerdirect, crutchfield, J&R, newegg, and amazon for the best deals.
Reply to this comment
by Shaun822 November 10, 2008 8:10 PM PST
And customer responses like that are why half the people on the board think that "punk kids dont give a crap ... etc. etc."
by bka2312 December 21, 2008 9:02 PM PST
Well I want to ask you a question. When it comes to returning your item, do you think its worth traveling back to UPS or FedEx? Not to mention the headache of calling reps to make sure you can return your product. Also, might I add, we give you and our other guest the same level of customer service. Our people are genuine and friendly. We ask you those types of questions to make sure your being properly helped when your in our stores. Best of holiday wishes! St. Louis District employee Dave S.
by rhianwynJL November 10, 2008 2:21 PM PST
Best Buy DOES have other competition. We have an HH Gregg just across the street from Best Buy. Circuit City is roughly two blocks away. We used to have a CompUSA nearby, but it closed a year or so ago. It's pretty hard for all to survive simultaneously in this economy, but the competition is healthy, so I hope CC can keep going.
Reply to this comment
by felderga November 10, 2008 2:23 PM PST
I think the biggest difference between Circuit City and Best Buy was the in-store shopping experience. For the most part prices are indeed similar however it's the environment that made the difference. Best Buy stores are all similiarly laid out, bright and very clean. On the contrary, many CC stores that I've been feel disorganized, dim lighting and just plain empty. I think if they could muster the dollars and do a correct makeover it might help to improve business.
Reply to this comment
by Shaun822 November 10, 2008 8:13 PM PST
Indeed. Within 7 miles of my home there are two almost identical set ups where BB and CC are situated within walking distance of each other on the same side of the street. The BB's are bright and organized similarly, even though not identically, and the CC's are dark/dingy and completely different from one another.
by paulej November 10, 2008 2:24 PM PST
I am with Lethality on this: I would much rather go to Circuit City. In fact, I've been quite pleased with thier service. The sales staff may or may not know how the stuff works inside (as some here believe they should), but they are an electronics retailer. Perhaps the mistake is that some thought they were all comprised of tech wizards?

Besy Buy, on the other hand, is irritating. I was once told that if I did not buy the extended warranty service then my warranty would be void on my digital camera. At that moment, I just wish I had more time to go shop elsewhere before my flight overseas. And I once saw a lady walk through the exit, setting off the alarm, and the guy at the door (you know who I'm talking about) immediately jumped over and grabbed the bag out of her hand before she knew what hit her. She had an expression on her face as if her purse had just been snatched. I have seen things like this several times in Best Buy, but even I was taken aback with the "purse snatching" incident. I could not believe my eyes.
Reply to this comment
by xZero2007x November 10, 2008 5:44 PM PST
Best Buy takes business quite seriously, so most of what you see on the outside (customer service, help, FAQ, etc.) is all a huge facade. What I meant by being serious about business is their bottom line: having worked there for my first retail job last year, I used to think that selling a $400 camera with a camera bag was pretty good (well, this was during my first week)--until I looked at the margins. Most of the stuff in there don't carry enough margin (well there are some high mark up items there, but as far as revenue distribution goes, not enough to cover costs and be profitable), and living in Hawaii, we had to be extra careful because of shipping costs. Given the Honolulu (763) store was a high performance store, they still wanted to make the bottom line grow more. So services and the PSPs (their warranty) go a long way for them.

While I didn't like how some of it was presented in store (by the book, the customer needs come first) mainly because they interpreted the book in their own greedy way, some of it actually comes in handy. The PSPs for the most part give you a battery replacement, which pretty much covers the cost of the PSP. Wear and tear can count too, and if you nothing happens, you can just ask for a new cosmetic exterior or just complain about a moving part. If you get the accidental (which is just a little more expensive than a battery replacement), then you can literally get a new camera in two or four years by simply pouring water (not submerging) on it or dropping it a few times or something. Some people naturally find it valuable while others don't. I say its a case by case kind of thing, depending on the person's lifestyle and habits, etc.

As for the many bad experiences there, they're also really strict about shrink. While they're not supposed to be that hasty with the inspection (due to legal issues--we can't even touch the customer, even if they're running from us), they're just trying to do their job. If you think it was a little too much, just fill out their CSI survey (found at the bottom of the receipt), and fill it out with AS LITTLE BIAS as possible (so they actually take you seriously) and be on your way. The survey goes a long way because it's one of the three things that influences the managers' (anywhere between 4-8 of them, depending on store size) pay and time with the company. The key is to be as honest as you can be in the comment so they don't just blow it off as a "******** customer" (as my GM used to refer to them as).

All in all, they (Best Buy) have issues, but I would still trust some of my business there for item exclusivity (like Magnolia sound stuff) and low-margin items (stuff that can't be bought cheaper elsewhere).
by 1kingsfan November 10, 2008 2:40 PM PST
I'm still in denial hoping for a Circuit City turnaround. Best Buy's prices will go up....how could they not? Competition is a GOOD thing.
Reply to this comment
by xZero2007x November 10, 2008 5:48 PM PST
There's still Costco and Walmart here in Hawaii for them to worry about--online shopping might become a little more popular too, so that may also help prevent that. On the mainland, I'm sure they have a lot more competition to prevent that from happening.
by myles taylor November 10, 2008 7:22 PM PST
Circuit City is not Best Buy's only competition. I don't even think they are their main competition at this point. Bad competition is worse than no competition.
by lennythespider November 10, 2008 3:54 PM PST
I have not had one good experience in Circuit City, anywhere I have lived. I have experienced staff actively trying to not be found so I couldn't check out, and even waiting in line (waiting in mob, rather, since they don't have lines at their checkout) only to have the clerk close his register and say "have someone else help you" when I finally got up there.

I'm not surprised in the least that nobody else wants to shop there either. Apparently from the posts above there are a few stores with good managers...maybe they can get jobs at Best Buy when their CC closes.
Reply to this comment
by Grover Strong November 10, 2008 4:11 PM PST
Competition will be deminished. In case most of you have not noticed, Best Buy has the highest prices of any electronics retailer. Yes, there are other internet sources. However, if you like putting hands-on and sometimes need to buy immediately CC ended up being the best choice. No one provides service any longer so that's not an issue. One great thing about CC is, they always had a record of your purchases and this came in handy one time when I wanted get something repair under the extended warranty or you miss placed the original receipt. Last, at least I could hear myself think in CC. Best Buy is loud and noisy.
Reply to this comment
by solitare_pax November 10, 2008 4:49 PM PST
Circuit City only gave me lousy service and worse support. Dim lighting and dirty fixtures. Frankly, I know of locally owned electronics stores other than Best Buy that offered better customer service, and better values. Unfortunately, the local one isn't on the list to go out of business, so I'll have to put up with their presence a little while longer.
Reply to this comment
by jwissick November 10, 2008 6:15 PM PST
This is no loss and no surprise. CC has had the most lazy workers and management for a long time. The stores are dark and dingy. The DVDs and CDs are not in anything close to alphabetical order or category order. The selection sucks. There is unlabeled product everywhere. There are sections for where there is no relevant product. The management drove this store into the ground.
Reply to this comment
by hotmail123 November 11, 2008 4:27 AM PST
Staffs are only workers, they just follow orders from the management. It is the management who drove the store into the ground & they did a very bad job. Just a few months ago, Block Blusters had offered $5 a share to buy Circuit City....but the management did not cooperate & rather file for bankrupcy. The shareholders should kick the CEO out.
Showing 1 of 2 pages (51 Comments)
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

FAQ: Buying the right Windows 7 upgrade

Readers still have lots of questions on just which version of the software they need to buy in order to upgrade their PC. CNET News tries to offer some answers.

N.Y. lawsuit details Intel's 'largesse' toward Dell

Attorney General Andrew Cuomo's federal antitrust case filed Wednesday alleges a longstanding symbiotic relationship between Intel and Dell.