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Digital Noise: Music and Tech

Read all 'SuperFan' posts in Digital Noise: Music and Tech
July 9, 2009 8:42 PM PDT

Give your fave bands a shout-out with SuperFan

by Matt Rosoff
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I've been checking out a new social-networking site called SuperFan, and I think it could eventually become an interesting resource for music fans. But only if they make it easier to post and share content about favorite bands.

SuperFan is a bit like Facebook, only organized more around your likes and dislikes than around your friends.

If you've used Facebook, MySpace, Imeem, or any of the other countless social-networking sites out there, the drill will be familiar: enter your information to create a profile (here's mine), invite your friends, then engage in various activities like updating your status and uploading video and photos.

The key difference is that SuperFan is organized around the stuff you really like--movies, TV shows, sports teams, and--most relevant to me--music. Once you've created your profile page, you can run searches on particular musicians and albums, and declare yourself a fan. There are multiple different levels, the top being a SuperFan. Once you become a SuperFan of a particular artist--say, Roger Waters--you can embed YouTube videos, upload photos, create quizzes, and so forth. You basically become the maintainer of a fan site about your favorite artists and albums.

The template's pretty simple today--I'd like to see the ability to embed other videos, and even upload MP3 files like I can do on Imeem--but the idea has potential. If enough fans sign up and participate, SuperFan artist pages could become a go-to destination for musical information: instead of going to a band's home page or MySpace page, which tend to be strictly promotional, or to a Wikipedia entry, which tends to be pretty dry, you could go to a page that's lovingly curated by a fan.

But here's the catch. You can become a Fan of as many artists or albums as you want for free, but becoming a SuperFan--where you can actually populate a page with content--requires credits. You get some for free just by signing up, but to declare yourself a fan of a really popular group, like Led Zeppelin, you need to earn additional credits by creating content for other pages, or buy them with PayPal or by such as Netflix.

That seems like a bit of a hassle to me. As a music fan, I prefer Imeem's approach--while it's not as well-organized, there's no barrier to posting content, which means that it's easy to find just about anything you're looking for. And as a social-networking user, I'll probably stick with Facebook, where my friends are today.

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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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