Today's Apple event contained a number of newsworthy announcements--a new digital-album format, precut ringtones at $1.29--but what's more striking is the way that the company really focused the improvements on the iPod Nano.
The Nano was the only Apple device that got a significant overhaul, with a video camera, FM radio, voice recorder, and pedometer. Somewhat surprisingly, the more expensive and higher-end iPod Touch isn't getting a refresh this time around. It still lacks a video camera and built-in FM radio.
Strategically, this makes sense: on stage, Steve Jobs claimed that the Nano has sold more than 100 million units, making it the most popular MP3 player in the world. It occupies the sweet spot in price, between $100 and $200 (the new 8GB version will be $149, while the new 16GB version will cost $179).
Last year, Apple hardly updated the Nano at all, besides introducing a few new colors. So to keep its firm hold on the midmarket, Apple was smart to add a few checklist features, particularly the video camera, which suddenly makes the Flip look overpriced.
At the low end, the Shuffle got a price cut to $59 for the 2GB version or $79 for the 4GB version, but this seems expensive, compared with SanDisk's Sansa Clip+, which costs $40 for a 2GB or $50 for 4GB, and includes an FM radio, small screen for navigating menus, and expandable memory via a microSD slot. Here, Apple seems to be relying on the iPod brand to carry it.
At the high end, the iPod Touch remains one of the most exciting devices on the market--it's basically redefining portable computing, thanks to its Wi-Fi connection and Apple's massive App Store. But as a pure MP3 player, I still think that there's room for competition.
Microsoft's forthcoming Zune HD might grab some hard-core music fanatics, thanks to its built-in HD radio (more stations), all-you-can-play subscription service, and (in my opinion) better navigation scheme that lets you get to more of your music more quickly. The Zune HD also looks like a better deal on a straight-memory basis--the 16GB version will cost $220 (only $21 more than an 8GB iPod Touch), and the 32GB will cost $290, which is $9 less than the equivalent iPod Touch.
If I were shopping for an MP3 player today and had less than $100 to spend, I'd buy a Clip+. If I had between $100 and $200, the iPod Nano is the obvious choice. If I had more than that, I'd have to weigh whether I'm more interested in a broad range of apps (iPod Touch) or music (which might sway me to the Zune HD).
As first reported by Paul Thurott of SuperSite for Windows, Microsoft is discontinuing the current generation of Zunes.
So long, Zune 8, we hardly knew you.
(Credit: Microsoft)Leaving aside all the easy insults--yes, we all know Microsoft never sold many of the things--and the possibility that your candy-apple red Zune 80 may someday be a collector's item, this means Microsoft has basically ceded the low end of the MP3 player market.
While the current Zunes start at $80, the Zune HD, which becomes available on September 15, will run you at least $220. This is great news for competitors such as SanDisk, whose Sansa Clip+ suddenly looks like the best deal around for folks on limited budgets.
On the other end, eliminating the 80GB and 120GB models means that folks with huge digital collections and no interest in touch screens will probably just stick with the iPod Classic, which is pretty much what was happening anyway.
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SanDisk's new Sansa Clip+ sounds like a solid choice for an inexpensive MP3 player, but I'm more interested in how it could boost SanDisk's slotMusic and slotRadio--two types of microSD cards preloaded with music.
When first announced last year, slotMusic seemed like a misfire: I couldn't imagine why consumers would pay almost the same price as a CD for a microSD card loaded with lower-quality files. The release of the $19.99 slotMusic player changed my opinion a little bit, but it still seemed too limiting: the only way to get music onto the device through microSD cards. I had the same problem with the slotRadio player, which came out earlier this year--yes, it comes with 1,000 songs for only $99, and you can add additional blocks of 1,000 songs for $39.99, which is great if you're not too picky about your music. But I am.
The Clip+ doesn't force any such choices. For your control-freak moments, you can sideload MP3s (and nearly every other type of music file except, inexplicably, AAC) from your computer, or attach a microSD card of your own making. Or, if you just want to add a bunch of new music without fiddling around with ripped CDs, downloads, and USB cables, you can use slotMusic albums or slotRadio bundles. Add the other features--voice recording, FM radio, and support for Rhapsody--and this seems like an amazing deal for a very flexible portable music player.
I'll readily admit that I'm not in the target audience for the new SlotRadio MP3 player from SanDisk, which became available last week.
The $99 device comes with a microSD card containing 1,000 songs, selected by Billboard editors from top-charting radio hits of the last 40 years or so, arranged in seven playlists--rock, country, hip-hop, and four others.
You can't edit or rearrange the playlists, you can't move the songs to your computer or any other device, and the only way to get new songs is by buying new 1,000-song cards for $39.99 apiece.
For a music control freak like me--I used to be the jerk at parties who'd secretly rifle through the host's CD collection looking for something I liked more than what was playing--turning my audio programming over to somebody else isn't easy.
There's a wee tiny rock band in there, and they're playing my favorite Steely Dan song.
(Credit: CBS Interactive)But I got a chance to play with the SlotRadio today, and there's something refreshing about its simplicity. I took it out of the box while sitting on the bus and was listening to music in less than 30 seconds.
There's no software to install, no USB cable to plug in, no CDs to rip, and no need for the instruction booklet. It's an MP3 player for people who don't know what MP3s are--and don't really care--but just want to rock out to some good tunes without carrying their entire CD collection around in their car.
While I agree with CNET's Jasmine France that the sound quality is only mediocre, the bigger problem is the mainstream, middle-of-the-road selections chosen by Billboard.
SanDisk had to start somewhere, and Billboard is one of the biggest names in the biz, but each playlist sounded like a heavily audience-tested radio station programmed by some anonymous machine in a building in New York. That is fine...but if I wanted the risk-averse sensation of radio, I'd just turn on the player's built-in radio. I ended up using the skip button quite a bit.
As I said when I first heard about SanDisk's SlotMusic strategy, the format will succeed only if SanDisk quickly signs up some more eclectic curators. I'd gladly pay $40 for 1,000 blues songs curated by Buddy Guy, or 1,000 reggae and dub tunes collected by KEXP's Kid Hops, or the top 1,000 songs of the year as chosen by the editors of Pitchfork.
Better yet, what if SanDisk teamed up with Pandora? The target audiences seem almost identical: music lovers who can't find a radio station that matches their taste, and don't have the time or motivation to hunt down and buy (or steal) a lot of music themselves.
Users could order customized cards based on their musical profiles or Pandora stations. They'd have to be created on demand, which would be more costly than mass-producing the same card thousands of times, but Pandora already has the algorithms and infrastructure to create customized radio stations on the fly, so how much more expensive could it be to rip 1,000 songs onto a microSD card?
Anyway, SlotRadio is an odd but interesting little device, and I hope that SanDisk gives it the chance it deserves by branching out into the niche markets in which music lives today.
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SanDisk's SlotMusic strategy puzzled me at first. I didn't understand why anybody would pay almost the same price as a CD for an easily misplaced microSD card with lower-quality audio. The release of the $19.99 SlotMusic player, which is basically an MP3 player capable of playing these cards, changed my opinion a little bit. But I suggested that the real strength would come in curated cards containing, for example, a selection of songs from the Billboard charts. Given that a regular album cost $14.99 on this format, I figured that a curated card for the same price would include 20 or 30, or maybe 100 songs.
(Credit:
Corinne Schulze/CBS Interactive)
At CES this week, SanDisk surpassed my expectations with the new SlotRadio, a $39.99 MP3 player with a preloaded microSD card containing 1,000 songs. That's four cents a song, plus you get to keep the player, which is capable of playing the SlotMusic albums and other music contained on a microSD card, and also has an integrated FM tuner.
The first players will contain cards preloaded with Billboard chart hits, which is a fine place to start, but SlotRadio could get really interesting if SanDisk branches out beyond the mainstream. Imagine a collection of the year's top-rated albums by Rolling Stone, Pitchfork, or Nic Harcourt. Or heck, go a little further and hire musicians to curate the collections: imagine Keith Richards' favorite blues songs, or an Alan Bishop collection. You might expect that music nuts--the kinds of people who care about Sublime Frequencies--wouldn't relinquish control of their playlists, but at four cents a song, I'd be happy to save myself the trouble of ripping or downloading 1,000 tracks and let somebody else drive for a while. As long as it's a driver I trust.
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