I had a quick conversation with Lala co-founder Bill Nguyen this afternoon, and he filled me in on some of the company's plans to expand its presence in Google's new music search feature. Today, when you search for an artist's name, Google uses mathematical algorithms to determine which songs to display--no editor is involved. But eventually, artists will be able to use Lala's platform to ensure that specific content, such as a new song, shows up in the music search results at Google.
An example of Google's embedded Lala player, which appears on a search for "Joy Division."
Artists and labels will also be able to work with Lala to sell products other than MP3 downloads through Google's search results. For example, Lala is working on a deal with Rhino Records where users will be able to buy vinyl Joy Division records directly from Lala. Eventually, the offer will appear within Google search results on queries like "Joy Division" as well.
For Rhino, this kind of deal is a no-brainer: they're suddenly getting free placement for a relatively high-priced physical product in Google's search results. But it's also beneficial to users: if they buy through Lala, not only will they get the records, but they'll also get all the digital tracks on the LP immediately added to their Lala locker, which lets them listen to those tracks from any PC with an Internet connection. (I've been using Lala's excellent locker service for about a year. Basically, it uploads your entire music collection to the Web, then lets you add additional songs for only $0.10 apiece.) And if users like the deal, then they're more likely to use Google for future music searches. Wins all around.
And that gets me to the most exciting Lala announcement of all: The company has submitted its iPhone app to Apple and hopes to have it approved some time in November. The app will allow users to stream any song in their online Lala locker to their iPhone, over both 3G and Wi-Fi connections. Conceptually, it's similar to iPhone apps from Spotify (in Europe) and Rhapsody, but without the subscription fee; any song you've uploaded to your music locker will be available on your iPhone. And of course, you'll still be able to buy streaming-only versions of new songs for $0.10 a piece. (Lala might charge something like $5 for the app itself, but the company hasn't decided.) I'm getting an early look some time in the next few days. I'll try it and report back on how it works.
How far we've come in such a short time. When I began this blog in 2007, finding a particular song online was an exercise in frustration. You could subscribe to an all-you-can-eat service like Rhapsody, but cheapskates and occasional music listeners either had to dig deep, engage with a questionably legal file-trading service, or settle for 30-second previews from iTunes or one of its Web-based competitors.
Search results for "U2 Beautiful Day" earlier today. The box at the upper-right is an embedded version of the Lala player, which let me play the complete song multiple times.
Since then, as readers of this blog know, dozens of sites offering free streaming music have emerged, from the dead-simple like Songerize and its successor Songite (enter a song title to play it now) to the fiendishly complicated Imeem (whose original user interface gave me a headache, although it's since gotten much better).
But, let's face it, most people don't read this blog. Again and again, nontechnical music fans are blown away when I show them a site like Grooveshark, which lets you play any song, any time, and even arrange songs in queues and playlists. "Is that legal?" they often ask. (Answer: it depends.)
Today, that all changes. Google announced the integration of playable songs into its search results yesterday, and is slowly rolling the feature out to U.S. searchers. I finally saw the feature in action this afternoon, when I ran a search on "U2 Beautiful Day." (You can test it here.)
To an experienced online music listener, the feature seems a little bit random because Google is using both iLike (recently acquired by MySpace) and
Some searches also give you links to Imeem, Rhapsody, and Pandora, each of which offers yet another experience--Rhapsody lets you play up to 25 songs per month for free, Imeem is best for finding unusual versions of popular songs (like live takes), and Pandora requires you to create a virtual radio station based on a particular artist or song, which can be useful for discovering other music you might like, but doesn't give you an instant fix.
Whatever. For the average Internet user, this distinction doesn't matter. What matters: when users go to Google to search for an artist's name, song name, album name, or even a snippet of lyrics, they won't just get random text links or YouTube videos. Instead, the first set of links will be to the audio recording itself--in many cases, the entire song. Everybody knows that there's free music available on the Internet, but most casual listeners don't bother to find it. Now, the most-visited site on the Internet will put it right in front of their faces. As awareness spreads, it'll be another nail in the coffin of traditional music media--why listen to the radio?--and a boon for the five companies who signed this deal with Google. Artists and record labels might also get a shot in the arm, as users discover new music for free and perhaps eventually buy a copy to keep.
As for the rest of the online music start-ups out there? They better be on the phone right now, looking for a benefactor.
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