Digital Noise: Music and Tech

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August 1, 2008 10:54 AM PDT

How not to promote your band: fake BitTorrent leaks

by Matt Rosoff
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This is truly pathetic. A couple weeks ago, L.A. rock band BuckCherry issued a press release (since removed) complaining that their latest single had been leaked on BitTorrent. But a little clever research by TorrentFreak revealed that the leaker had only uploaded one track--this one--to BitTorrent, and had the same IP address as someone who'd edited the band's Wikipedia entry. When TorrentFreak e-mailed the band's manager to ask his opinion, lo and behold, the IP address matched.

Leaking a track is a valid way of getting promotional buzz for a new album. But complaining about it indicates a certain desperation--like people weren't even interested in the leaked track, so the artist had to call attention to it. Oops.

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About Digital Noise: Music and Tech

Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.

He is a member of the CNET Blog Network and is not an employee of CNET.

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