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August 15, 2008 9:40 AM PDT

Dell wants to give you choice, but choice is dead

by Don Reisinger
  • 14 comments

According to BusinessWeek, Dell plans on taking aim at Apple and will unveil a solution that could see companies from a bunch of industries working together to create the first solution to give consumers real choice.

The idea will be unveiled in September and will attempt to give you more choice in how you buy and consume media, BusinessWeek reports. More importantly, Dell will give its partners the software they need to establish the solution and will try to turn a profit on the sale of hardware.

"Customers want access to content from a broad variety of sources--how, when, and where they choose," Michael Dell told the publication.

"Apple wants to lock you in," Robert Enderle said to BusinessWeek. "Dell wants to lock you in to choice."

But will all those choices translate into a profit and a new standard that will take iTunes and every other proprietary service down? Will buying a song on Amazon.com and sending "it to the mobile phone of a friend or the car stereo of someone who has satellite radio" really work?

Sure, it might appeal to us and I certainly think that's a neat idea, but based on the information we have, it sounds like there are too many moving parts and too many people involved in the decision-making to make this a viable service.

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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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