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Wal-Mart is preparing to offer in-home tech support to its customers, according to Reuters.

The retail giant will partner with product-support firm N.E.W. Customer Service Companies, the report said. By the holiday-shopping season, all U.S. Wal-Mart stores plan to offer customers the opportunity to use N.E.W.'s service in their homes. Reuters said the service already kicked off this month in specified locations.

Wal-Mart will give shoppers the option of buying service plans "on a prepaid card, ranging from $99 to $339," Reuters said. The service plans will provide "basic television installation on the low end" to more advanced services like home-network or home-theater installation. Reuters said the plans include a "preliminary consultation and a tutorial after installation is completed."

The decision to bring on a Geek Squad-like service seems to underlie Wal-Mart's desire to become a major player in the electronics business. It may also solidify its position as Best Buy's most dangerous brick-and-mortar competitor since the death of Circuit City and its FireDog in-home service.

Wal-Mart Stores has waged an online book pricing war against Amazon.com, The Wall Street Journal reported Friday morning.

Wal-Mart sent the first salvo over Amazon's bow on Thursday when the retail giant announced that it would sell ten highly anticipated books for $10 on Walmart.com. Wal-Mart said Stephen King's upcoming hardcover "Under the Dome" and Sarah Palin's "Going Rogue" will be included in that grouping. Wal-Mart's prices include free shipping.

Not to be outdone, Amazon reduced prices to match Wal-Mart's pricing on all 10 titles. That was quickly followed by Wal-Mart's decision to reduce the prices on those books again to $9 late Thursday night. In response, Amazon reduced the prices of all ten titles to $9, as well. The company also reduced the books' Kindle pricing to $9. That's where the prices stand on both sites as of this writing.

Sarah Palin's book is going for $9 on Wal-Mart.

(Credit: Screenshot by Don Reisinger/CNET)

"If there is going to be a 'Wal-Mart of the Web,' it is going to be Walmart.com," Walmart.com CEO Raul Vazquez told The Wall Street Journal in an interview. "Our goal is to be the biggest and most visited retail Web site."

As viable a goal as that may be for Wal-Mart, it could also cost the online-retail industry dearly. According to the Journal, Wal-Mart is already offering up to 200 best sellers for "50 percent of their list price." That's a figure that most retailers can't keep up with. And as the publication pointed out, it's a price point that could put smaller, less powerful organizations out of business.

"Retailers traditionally pay half the list price for a hardcover book," the Journal wrote in its report. "Assuming that's the case with Wal-Mart, its $10 sale price on 'Under the Dome' represents a 71 percent discount of the $35 cover price, which suggests the discounter will lose $7 to $7.50 on every copy it sells." Wal-Mart might be able to afford that, but other, smaller retailers might not.

But $10 might not be a figure that Wal-Mart picked out of the air. Quite the contrary, the retail giant might have chosen $10 because it's the same price Amazon is currently offering e-books for in its Kindle store. Wal-Mart is, so far, on the outside looking in at the e-book market and the sale of highly anticipated hardcovers for $10 might reflect that.

That said, the company told the Journal that its decision to drop the price of those major titles had nothing to do with the Kindle. Even so, Wal-Mart is a major retailer with loads of cash that it can easily put towards infiltrating a discount book market--electronic or otherwise. A loss on select titles might be worth it in the long run. It could stymie some of the Kindle's impressive growth. That might have been Wal-Mart's intention all along.

What do you think of this? Is Wal-Mart the hero for offering hardcover books at such discounted rates? Is Amazon wrong for matching its pricing? Let us hear your thoughts in the comments below.

I like the idea of in-store pickup that Best Buy and other retailers offer. When you're in a hurry to get a product that's available at a retail location near you, you can go online, buy the product just as you normally would, if it was getting shipped to you, but opt instead to pick it up at your local retail outlet.

You don't typically save money over retail, but you do ideally get the product in your hands right away. You don't have to deal with looking for it at the store or standing in the register lines, since you've paid online already. Plus, you guarantee that when you get to the store, the item will be there for you, not sold out. In theory, at least.

In practice, it's a disaster. I've used in-store pickup at Best Buy more than once, and it hasn't worked. The first time, the site said my item (a camera) was available for in-store pickup, so I paid online, selected the in-store pickup option, and ran down to the store a couple hours later.

I went to the pick-up counter, explained why I was there, and waited a good 10 minutes before the representative came back and told me that the store had no record of me purchasing that product with in-store pickup.

A few weeks later, I purchased a product online for in-store pickup, and when I got to the store, it had a record of my purchase but couldn't find the item. One last time (in the name of research), I did everything the way it should be done through the site, only to find that it was sold out when I got to the store.

Explaining my issue and the fact that the Best Buy Web site told me the device was in-stock and that I had already bought it, I was told to come back in "a couple of days," and they should have one for me.

I'm not alone.

As the world's largest retailer (and company), Wal-Mart commands a significant amount of respect. In fact, I think the company is the most important retailer to any company in any industry, let alone Apple and the tech industry.

But Friday's announcement that the iPhone will be coming to Wal-Mart store shelves on Sunday has changed the face of the cell phone industry. In effect, it means that Apple, one of the most important hardware companies in the space, will see its popular mobile phone be made available to millions of more customers. It also means that Research In Motion and every other company in the market that's trying desperately to compete with Apple simply won't be able to do it.

That the iPhone's availability at Wal-Mart will lead to Apple's domination in the mobile phone market probably sounds a bit radical, doesn't it? I can understand that. But when you consider Wal-Mart's size and importance, along with its decision to ignore devices from every Apple competitor, I think it's abundantly clear that the opportunities for success for RIM, Google, and the rest are severely diminished.

Doesn't that headline state the obvious? Doesn't the entire world know that Linux simply doesn't offer the kind of mass-market appeal Windows and Mac OS X do? I guess not.

According to the company, Wal-Mart has pulled all Linux-equipped computers off its shelves because it "didn't attract as much customer attention as Windows machines."

"This really wasn't what our customers were looking for," said Wal-Mart Stores spokeswoman Melissa O'Brien.

Gee, really? To see if its customers wanted Linux, the company stocked the $199 Green gPC in about 600 stores to see if people really wanted to try out a new, far more advanced, operating system. And although the company won't announce sales figures, it looks like its decision to sell Linux-based machines was doomed from the start--in stores.

Ironically, the gPC has performed much better online and Wal-Mart will continue to sell it on its e-commerce page.