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June 9, 2008 1:52 PM PDT

Apple may have killed the BlackBerry

by Don Reisinger
  • 54 comments

During the first hour of Steve Jobs' keynote at WWDC, I was wondering why I was wasting my afternoon listening to his stooges drone on about software. But then, in a moment of pure triumph, Steve walked onto the stage and unveiled the new 3G iPhone.

Sure, it was exactly what we expected (minus the MMS), but it also was a call to arms. Instead of maintaining its status as the consumer's cell phone, the iPhone is now the every-person's cell phone and has RIM firmly centered in its sights.

RIM may be the leader in the enterprise market right now and companies like Microsoft will constantly claim that they can hold their own, but rest assured that this is a two horse race. And although the BlackBerry has led the way, Steve Jobs just dealt a decisive blow that will not only force RIM to capitulate, but could see the end of the BlackBerry line altogether.

It may sound extreme at first glance, but trust me, Apple has pushed all the right buttons and played its match perfectly. And as long as the company can get through July without any hiccups, RIM will be left out in the cold.

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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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