This story has been corrected. See below for details.
AppleInsider is reporting that Apple is engaging in an aggressive sale in many of its brick-and-mortar stores to eliminate its leftover inventory of last-generation Macs.
The updated MacBook Pro.
(Credit: CBS Interactive)According to the report, last-gen MacBook pricing has been reduced by $100 to $300; MacBook Air prices were reduced by $400 to $800; and MacBook Pros are being offered at $400 to $500 off original retail prices.
"Our MacBook family has been updated, and all current stock of MacBook and MacBook Pros need to be sold," Apple wrote in an e-mail to stores and other partners cited by AppleInsider. "All current in-store computers are on a first-come, first-served basis."
I called a few local Apple stores to confirm the report. According to store employees, Apple is, in fact, selling last-gen Macs at those discounted rates.
When Apple announced the release of its new family of MacBooks on Monday, the decision might have been simple for some of us: buy the new stuff. But with steeply discounted pricing, that decision might not be so easy. It's always nice to have new products, but at what cost? If you could get a Mac--one that was just fine for your needs last week--for less than what's currently being offered, would you?
It's a tough decision to make. So let's take a quick look at the product updates to help you make your decision.
... Read moreDuring the first hour of Steve Jobs' keynote at WWDC, I was wondering why I was wasting my afternoon listening to his stooges drone on about software. But then, in a moment of pure triumph, Steve walked onto the stage and unveiled the new 3G iPhone.
Sure, it was exactly what we expected (minus the MMS), but it also was a call to arms. Instead of maintaining its status as the consumer's cell phone, the iPhone is now the every-person's cell phone and has RIM firmly centered in its sights.
RIM may be the leader in the enterprise market right now and companies like Microsoft will constantly claim that they can hold their own, but rest assured that this is a two horse race. And although the BlackBerry has led the way, Steve Jobs just dealt a decisive blow that will not only force RIM to capitulate, but could see the end of the BlackBerry line altogether.
It may sound extreme at first glance, but trust me, Apple has pushed all the right buttons and played its match perfectly. And as long as the company can get through July without any hiccups, RIM will be left out in the cold.
... Read more
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