In a surprising announcement out of Sony BMG today, the company's chief said his company is exploring the possibility of developing its own music downloading service. And while he may believe that it makes sense, I think it's one of the dumbest things I've heard from one of the record labels in a long while.
According to Rolf Schmidt-Holtz, Sony's online subscription service would allow customers to download an unlimited number of Sony BMG tunes for about $9 to $12 per month. All downloads would also be compatible with every major player on the market, including Apple's iPod.
Although this may sound nice on paper -- after all, Sony BMG is a major record label with major songs -- it makes no sense. Sure, Schmidt-Holtz went on to say that Sony BMG is in discussions with other major music distributors, but if you take a logical look at what's really going on here, the other labels will never jump on the bandwagon and Sony BMG's service will die before it even gets started.
And here's why:
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