Every now and then, I come across some stories that make me cringe. Unfortunately, this is one such story. The New York Times is reporting today that Target made itself look like a fool because of the idiocy of its public relations arm.
According to the Times, a blog about the impact of marketing on children called Shaping Youth found issue with Target's latest ad campaign that showed a woman behind Target's logo. And while the site's founder Amy Jussel didn't necessarily find fault in the depiction of the woman, she was perturbed by Target's decision to place the bull's-eye directly over the woman's crotch.
Upon sending an email message to Target to get an explanation for the ad, the major retailer said that it was "unable to respond to [her] inquiry because Target does not participate with nontraditional media outlets."
Wow. What a bunch of clowns.
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