If you've read the Digital Home for the past two years, you probably know that I hold a special place in my heart for Sega. I was always a heavy Genesis user and subsequent to that, I owned every console Sega released. That's precisely why a report from Siliconera has me excited.
According to the publication, Sega has trademarked two names, "Ringwide" and "Ringedge," as well as a logo containing rings. The trademark clearly says that the names will be used for "arcade game boards...stand alone video game machines, [or] arcade game machines with built-in screens."
Sega's new console logo?
(Credit: Sega)So what can this mean? Obviously it's too early to tell, but some are saying that it could be Sega's return to the arcade business. I'm sure they would get excited about that, but the arcade business is a shadow of its former self. Since console gaming became a mainstay, it has lost much of its importance. I just don't see Sega investing in the arcade business.
But what if this filing is for a top-secret console the company is developing to compete with the next-generation of hardware? Will Ringwide or Ringedge take on the Wii 2, PlayStation 4, and Xbox 720?
I certainly hope so.
... Read moreSega is in trouble. According to its latest filing in Japan, the company incurred a loss $501 million during its 2008 fiscal year and its video games division lost about $56.3 million. And as the company was quick to point out, something needs to be done on the video game front.
"As rebuilding our consumer video game business is crucial, we now need to review our game title strategy more flexibly to adapt ourselves to changes in the trend of the market," said Koichiro Ueda, head of Sega's public relations department.
Of course, Sega did what it could to downplay the news of its impending failure on the video game front and said that it thinks it can turn things around, but I just don't see how that's possible with just games. Let's face it -- the company's once proud Sonic franchise is floundering and there's no indication that it's really that valuable on Microsoft, Sony, or Nintendo platforms. Beyond that, the company has done poorly with other titles it has released and aside from a lingering desire for the return of the Shenmue series, few people even think about the developer any more.
With that in mind, Sega needs to change its strategy and turn things around. And the only way it can do that is to release its own video game console.
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Last week, I told you all why the Super Nintendo Entertainment System was the greatest console of all time. And although I caught some flak from the misinformed, it seems all too obvious now that it really was the greatest gaming device ever created.
But what about the worst console of all time? Surely, we can pick from a number of systems like the 3DO, 32X, Sega CD and a host of others, but what about major consoles? Even though these were released to the masses, the 3DO was nothing more than an overpriced proof-of-concept that never had a chance and the two Sega add-ons were a bridge to the Saturn.
And while I think there were a slew of crappy consoles that easily eclipse the Sega Saturn in pure crappiness, what other major console sucked as bad as Sega's Playstation competitor? Further, what other major console contributed so heavily to the downfall of one of the world's greatest hardware manufacturers?
As far as I'm concerned, the decision to call the Saturn the world's worst major console isn't difficult at all.
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This generation's Sega Saturn?
(Credit: CNET)With a rumored $399 40GB Playstation 3 on the way, a cheaper device hitting shelves in Japan and UK, and announcements of an all-out price blitz this holiday season, is Sony really as desperate as it looks?
By just looking at news from the last week, it's quite easy to see that Sony is grasping at anything that will make the PS3 stick. Whether it's a new color, a cheaper price, or a rumbling controller, the company is hoping we will like something that make us spend our hard-earned money. I can't blame Sony for trying--the PS3 is hands-down, the most important device Sony is selling right now. Not only is it the harbinger of Blu-ray, it represents one of the most economically stable divisions of the company over the past decade.
But once again, Sony has it all wrong. The company is a victim of its own self-image and there is no stopping it with the current management in place. Simply put, Sony sees itself as a hardware company and in this business, that's the last thing you want to do.
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