This column has been updated with a correction. See details below.
Everywhere I turn, someone is talking about the death of plasma technology in HDTVs. They contend that since Pioneer dropped out of the plasma production market, it's only a matter of time before the few companies left in the plasma business admit defeat and stick to liquid crystal displays (LCDs).
Long live the plasma HDTV.
(Credit: Panasonic)South Korea's LG disagrees. Speaking in an interview with HDguru.com published this week, LG Electronics USA's director of product development, Tim Alessi, told the publication that assertions that the plasma TV market is almost dead are, well, dead wrong.
"Plasma will continue to be a viable technology for flat-panel displays in the near- to midterm future," Alessi told HD Guru. "Plasma continues to be the technology of choice for home theater enthusiasts, sports fans, and consumers desiring a larger screen size. In 2009, we estimate that plasma will account for more than 40 percent of the 50-inch and larger-screen-size sales. That unit volume will probably continue for at least the next three to four years."
I share Alessi's optimism. Although I'm fully aware that LCDs are chipping away at plasma sales, I wouldn't jump to LCDs, if given the choice.
... Read moreI'm not convinced that Blu-ray will ever be as successful as DVD.
I believe that the players are still too expensive, the media costs too much, and there isn't enough of a jump in quality between DVD and Blu-ray to force people to jump to the new format. Plus, streaming video is slowly but surely becoming a force in the entertainment space.
There's another issue holding Blu-ray back: it's not portable. Unlike DVD, you can't bring Blu-ray with you. And you certainly can't run into Blockbuster, pick up a Blu-ray movie, and play it in your car to keep the kids quiet on a road trip. That's been a contributing factor to DVD's staying power.
Until now.
Though it went largely unnoticed, Panasonic announced last week that it was bringing an in-car Blu-ray player to store shelves. The two-part system also features a "7-inch display, GPS, a CD/DVD player, Bluetooth, a 40GB hard drive, and iPod/iPhone compatibility." So far, no price has been announced.
It's an important step forward for the format.
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Welcome to hands-on Friday! Today I went hands-on with my HDTV -- the Panasonic TH-50PZ77u. You'll notice that the title screen adds a '0' at the end of the name. Whoops!
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Even though news sites are touting the eventual release of new HDTV technologies and calling them the saviors we've been waiting for, the simple fact is they're not anywhere close. And to make matters worse, many of these are nothing more than proofs of concept that have no marketability. In other words, don't start trashing your plasmas and LCDs just yet because they'll be around for quite a while.
On Monday, I had the opportunity to interview Bob Perry, Panasonic's senior vice president for its display division, for the next episode of my CNET Digital Home podcast. During the interview, I asked him what the future of the HDTV market looks like and what we should expect.
Much to my chagrin and certainly some of those who will listen to the interview, he said that the chances of a new HDTV technology hitting store shelves anytime soon are slim. According to Perry, we're still at least a decade away from the next real HDTV technology that could actually supplant LCDs and to a lesser extent, plasmas.
Suffice it to say, it's a sad day for those of us who want to see the next big thing.
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Sorry, but we don't really need you, plasma.
(Credit: CNET Networks)In what could be the final blow to rear-projection HDTVs, Sony has announced that it will abandon its production of those sets and focus all of its efforts on "what people really want"--LCDs.
Of course, the news doesn't quite end there for LCD proponents. Rumors are swirling that Matsushita--Panasonic's parent company--is looking to get out of the plasma business and focus its efforts on developing LCDs. Not only would this move prove to be devastating to another LCD competitor, it could create an industry landscape that's dominated by LCDs and totally bereft of any other technology.
And in the end, is this consolidation of technologies really what we want? Is it really what we need? The answer may not be that clear cut--after all, do we really want LCDs for the next 10 years? Regardless, we need one technology--the best technology--to lead us into the next decade.
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