For a while, some believed that the Web and social networks would limit the amount of time people spend consuming video content. But Nielsen's latest A2/M2 Three Screen Report has found that people are actually consuming content on more platforms, thanks to digital video recorders and the Web.
According to the report, which looks at content viewing on television, the Web, and several other platforms, online-video viewing was up a whopping 34.9 percent in the third quarter. DVR use was up 21.1 percent, the study found. Surprisingly, 99 percent of video content that's watched in the U.S. is done on a television. So, while Web use is on the rise, it still has a long way to go before the television is supplanted as the "go-to" for consuming video content.
Nielsen shows off video viewing by demographic.
(Credit: Nielsen)Nielsen also looked at how much time the average American spends consuming video content on their TVs, from the Web, or via mobile devices. The company found that the average person watched 31 hours of television per week during the third quarter of 2009. Just 31 of those minutes were spent in playback mode on their DVRs.
Web use, while higher than it has been, was still much lower than television use. Nielsen said that the average consumer spent four hours on the Internet during the third quarter. That user watched an average of 22 minutes of online video per week. Meanwhile, mobile-video consumption was lagging far behind in the third quarter, accounting for just 3 minutes per week of the user's time. Unsurprising to some, teens watched the most video content on their mobile phones, averaging seven hours of mobile-video consumption per month.
A few other interesting tidbits of information: TV viewing followed closely with age. Those aged 65 and older watched an average of 43 hours of television each week, while the average person between the ages of 18 and 24 watched 22 hours of television each week. Respondents between the ages of 18 and 34 watched the most video content online, averaging 35 minutes per week.
Click here to see the full Nielsen study.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
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Video is the next big thing on the Web, and more and more organizations are embracing it as the way to provide an equal experience for Web surfers who don't necessarily have the time to watch television during the day.
But for all the video services, and there are many, Hulu easily stands above the rest and provides us with the best programming and experience. Call me a cynic, but watching the junk on YouTube or the ridiculous garbage on Funny or Die just doesn't do it for me. Instead, I prefer to enjoy professional programming in a way that has never been allowed before.
But the beauty of Hulu goes far beyond programming. Hulu is real proof that the entertainment industry is slowly coming around to the idea of embracing the Web and not being afraid of it, and proves a point I've been making all along: most people are honest and are more than willing to do the right thing to enjoy their favorite shows.
Hulu is the first example of how to overcome the debilitating crossroads that we're now standing in and has shown with each passing day that where there's great programming and a free service, people will flock.
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Interesting, huh? Not only has the company found a way to bring video to the Web and finally make some money on it, but it has nothing to do with YouTube.
Am I missing something here?
Did Google just happen to forget that YouTube is still hanging around with no prospects for revenue and no advertising platform? I commend Google on forming this deal with the world's most popular cartoonist, but why wouldn't it try to do something on the YouTube front?
Ostensibly, Google believes this idea will yield better revenue, but it still doesn't solve the one problem it can't figure out: YouTube is becoming the company's albatross. And if you ask me, this "Cavalcade" would be best served on YouTube.
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According to a study conducted by the Gambling Commission, the Internet has not led to an increase is gambling addictions. Whew. For a second there I actually thought the Internet would be blamed for yet another issue in society. But, then again, I'm sure someone will come up with a study to combat this one and attack the Internet for all it's worth.
Maybe online gambling is OK after all.
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It's late and I'm tired, but I wanted to let everyone know that the new official Square Enix store is officially opened for business.
Offering everything from Dragon Quest to Final Fantasy, the store will satisfy even the most hardcore Square gamer in all of us.
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