This story has been corrected. See below for details.
AppleInsider is reporting that Apple is engaging in an aggressive sale in many of its brick-and-mortar stores to eliminate its leftover inventory of last-generation Macs.
The updated MacBook Pro.
(Credit: CBS Interactive)According to the report, last-gen MacBook pricing has been reduced by $100 to $300; MacBook Air prices were reduced by $400 to $800; and MacBook Pros are being offered at $400 to $500 off original retail prices.
"Our MacBook family has been updated, and all current stock of MacBook and MacBook Pros need to be sold," Apple wrote in an e-mail to stores and other partners cited by AppleInsider. "All current in-store computers are on a first-come, first-served basis."
I called a few local Apple stores to confirm the report. According to store employees, Apple is, in fact, selling last-gen Macs at those discounted rates.
When Apple announced the release of its new family of MacBooks on Monday, the decision might have been simple for some of us: buy the new stuff. But with steeply discounted pricing, that decision might not be so easy. It's always nice to have new products, but at what cost? If you could get a Mac--one that was just fine for your needs last week--for less than what's currently being offered, would you?
It's a tough decision to make. So let's take a quick look at the product updates to help you make your decision.
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Over the course of the past week, I decided to wait before making my final decision on whether or not I believed Apple's new MacBook Air would be a success or not. After evaluating the state of the ultraportable market historically (poor) and the specs Apple is doling out with this device, it seems almost too obvious that very few people will be willing to buy this junker.
Let's face it--the MacBook Air is nothing more than a gimmick to make people believe Apple is a trendsetter that knows the best way to bring "cool" products to the masses. But what everyone seems to forget is that this company already has a slew of "cool" products and there's no need for something that's underpowered and overpriced.
Suffice it to say, the MacBook Air is nothing more than a toy that has no promise and will flounder in stores. Why you ask? It's simple.
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