Say hello to the Sharp LED HDTV.
(Credit: Sharp)Earlier this week, Sharp announced that it's bringing a new line of LED-backlit LCDs to the market.
I had the opportunity to discuss the announcements and Sharp's views on the future with the company's senior vice president of marketing, Bob Scaglione, recently. He believes that while the advancements made in this line show Sharp is making a more concerted effort to take the lead in the market, the only way to solidify its position is to fully invest in LED-backlit liquid crystal displays.
"We believe LED is the future," Scaglione said. "We have very aggressive plans to integrate LEDs (light-emitting diodes) in our entire HDTV product line. Sharp plans to be 100 percent LED. By 2011, the entire Sharp product line will feature LED-backlit displays."
It's a bold plan. While LED-backlit displays are widely considered the future in the HDTV market, so far, they're more expensive than LCD high-definition TVs that don't feature LED technology. And in today's economy, price matters.
But it seems Sharp isn't too concerned. The biggest risk it could take, Scaglione asserts, is investing in plasma. To Sharp, investing in LED-backlit displays makes sense--it's the next big thing. But plasma, on the other hand, is on its way out.
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