After all the hoopla surrounding Steve Jobs' absence from Apple's last Macworld keynote subsided, it was finally time for us all to tune into Phil Schiller's remarks about the future of his company.
Speculation abounded over what Schiller would announce. A new Mac Mini? An updated Apple TV? We didn't know, but many of us were sitting on the edge of our seats waiting to find out.
And then we did. And it was a snoozefest.
Sure, it's nice to see that iTunes has finally gone DRM-free, even though Amazon.com did so last year, and the updated 17-inch MacBook Pro looks nice, even though the battery isn't removable--a major blunder, since the advertised 8 hours of battery life will probably never happen, and serial travelers require the use of multiple batteries.
But what else came out of Tuesday's announcement? An update to iLife is nice, and iMovie's new features make it a more capable video-editing alternative, but beyond that, Schiller's keynote speech was rife with details and demos that bored those who were looking for major updates.
Realizing that, is it time for Apple to finally put an end to its strategy of holding major events to unveil product updates?
... Read more- prev
- 1
- next
