Even though Google told the world last year that it had no plans of releasing its own hardware and would instead focus on the software side of cell phones, very few people actually believed the assertion.
After all, with the iPhone performing well all over the world and a whole new era of cell phones having been ushered in, why wouldn't Google try to get in on the ground floor and try to build a brand?
But for months, the company has been tight-lipped about any hardware and has told anyone who will listen that Android will revolutionize the cell phone business. But according to a recent rumor from Robert X. Cringley over at PBS, Google is poised to release one of these devices by the end of this year, or early 2009.
... Read moreNow that The Wall Street Journal is reporting that Google will announce a new software package that aims at revolutionizing the way we interact and use cell phones, it strikes a bit odd to me that all of this is coming to fruition right now.
Now, obviously I'm not privy to Google strategy sessions, and my proceeding predictions are purely speculation, but doesn't it seem a bit interesting that Google is poised to mount an all-out offensive on the cell phone business? And whether you believe Gphone will be a device or an OS, it doesn't really matter -- that attack has become just one part of the entire mobile assault.
If you ask me, this is looking more and more like a premeditated, 5-year, three-point plan that aims at one eventual conclusion: reinvent the cell phone business.
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No way, Gphone
(Credit: Google)There's nothing quite like rumors. Whether it's the pudgy Nano or the Google Phone, there is always something worth speculating about. But before we start telling the world about the rumored Google Phone (or Gphone as it has come to be known), it's time we consider the environmental factors that will cause this device to be a failure -- if it's real, that is.
If Google decides to break out of its shell and release a new cell phone that some are calling the "iPhone Killer," it will be a huge mistake.
As I've mentioned before, the only way for Google to make any headway in the cell phone business is through the help of the 700MHz spectrum. With this tactic in mind, Google could create its own phone that works like Skype on the spectrum and in the process, kill off the entire cell phone industry. But for Google to throw a device into the cell phone business on domestic and international carriers would not only be a mistake, it could be an indication that Google is getting in over its head.
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