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February 11, 2009 11:30 AM PST

Would you stick with a game franchise for 10 years?

by Don Reisinger
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Gears of War

When will Gears of War end?

(Credit: Epic Games)

Gears of War 2 writer Joshua Ortega was at Comic-Con in New York City over the weekend and had some interesting things to say about the future of his popular video game franchise.

"You will not be disappointed in the next ten years," he said to those in attendance. "It's a ten-year plan. Gears is long-term. The lancer is the new lightsaber."

If what Ortega said is really what the game's creator, Cliff Bleszinski, has in mind, that would mean the current Gears saga won't end until 2016, assuming the clock started when the first game was released.

Games lasting more than a decade isn't unheard of in the video game industry. Almost every major Nintendo franchise has been around much longer than that and the Final Fantasy series seems like it has been around forever. So there certainly is a precedent for a major franchise like Gears to last all that time.

But is there really a market out there for continuing one storyline for 10 years? The idea has been tried on numerous occasions--Yu Suzuki's Shenmue comes to mind even though Sega stopped development after two "episodes"--but so far, most (certainly not all) developers have decided that continuing one storyline for 10 years doesn't work, so they've changed things up.

Will Gears be different? I hope so.

... Read more
November 14, 2008 4:13 PM PST

The Digital Home Video: Hands-on with Gears of War 2

by Don Reisinger
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Check out my latest video where I go hands-on with Gears of War 2.

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About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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