In an important announcement that could have a major impact on Google's future in video, the New York Times is reporting that Seth MacFarlane, the creator of "Family Guy," will start "Seth MacFarlane's Cavalcade of Cartoon Comedy", which Google will syndicate (using AdSense) to thousands of Web sites that fit with MacFarlane's target audience. Instead of a static ad, Google will place the video clip on the site.
Interesting, huh? Not only has the company found a way to bring video to the Web and finally make some money on it, but it has nothing to do with YouTube.
Am I missing something here?
Did Google just happen to forget that YouTube is still hanging around with no prospects for revenue and no advertising platform? I commend Google on forming this deal with the world's most popular cartoonist, but why wouldn't it try to do something on the YouTube front?
Ostensibly, Google believes this idea will yield better revenue, but it still doesn't solve the one problem it can't figure out: YouTube is becoming the company's albatross. And if you ask me, this "Cavalcade" would be best served on YouTube.
... Read more- prev
- 1
- next
