With Microsoft's announcement of the Xbox 360 Arcade, the anticipated device looks to be changing how the Xbox targets consumers.
According to a Microsoft representative, the company feels that "the timing is right to really focus and turn the spotlight on our family content and, yeah, we feel great."
Believe it or not, Microsoft has inked a deal with Warner Bros. to bring HD Looney Tunes to the Xbox Live Video Marketplace, and more games designed with children in mind will be coming down the pike with the help of this new console.
Xbox 360 Arcade
(Credit: Microsoft)While I applaud Microsoft for making the jump to children's games and attempting to attract the all-too-evasive "nontraditional gamer," isn't it playing a game that Nintendo already knows the secret to? And if so, is Microsoft barking up the wrong tree?
It may surprise you, but the answer is simply no. Microsoft is onto something with this new focus and whether or not you are a Nintendo zealot to the end, you need to realize that Microsoft may start attracting the younger crowd more effectively than you think.
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