Considering that AllThingsD's Kara Swisher has a very good track record of knowing Van Natta's whereabouts, we're going to take this one as solid. The announcement could come as early as Friday, Swisher wrote, and though there's no word on timing, we're guessing that it'll either be after the market closes or possibly held off until Monday.
Owen Van Natta
Van Natta rose to the tech world's upper ranks as chief operating officer of Facebook, a position he took after a stint at Amazon.com. He left just more than a year ago, either because of internal disputes with CEO Mark Zuckerberg or because he saw no chance that he'd earn the top spot himself anytime soon (or both). He was then reportedly in the running for the head job at MySpace's new music service and apparently withdrew his candidacy.
Right now, he's the CEO of Project Playlist, one of the many "social music" start-ups that is technically a competitor to MySpace Music, and he has been inking deals with record labels to keep away its persistent legal problems.
DeWolfe's departure from MySpace was announced earlier this week as part of a management shake-up that was likely initiated by Jonathan Miller, the new digital boss at MySpace parent company News Corp. There will likely be other departures and new executives, but AllThingsD said they won't be announced quite yet.
Van Natta probably wasn't the only candidate under consideration: there were hints that News Corp. was also looking internally, possibly at sales and marketing executive Jeff Berman.
Either way, MySpace is in need of some fresh ideas, as it continues to slide into second place behind Facebook.
Greg Coleman, a longtime Yahoo executive, has been named the new president of AOL's advertising division, Platform-A.
Greg Coleman
(Credit: AOL)"Greg Coleman is the perfect person to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network," AOL chairman and CEO Randy Falco said in a release, referring to the network of blogs and media properties that the online conglomerate formally packaged and announced last month. "Greg's a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success."
Coleman, who will report to AOL chief operating officer Ron Grant, left Yahoo early last year amid a management shuffle and became president and CEO of ad targeting start-up NetSeer. Around the time of his departure, AOL itself went through a shakeup in which Platform-A president Curt Viebranz left the company. Viebranz was replaced by Lynda Clazirio, who was president of AOL acquisition Advertising.com.
CNET News asked a representative from AOL, which relocated its corporate headquarters from Dulles, Va., to New York in 2007 to position itself close to the advertising and media industries, whether Clazirio would remain at the company. The e-mailed response was, "Lynda hasn't yet announced what she's planning to do next."
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