Digital Media

The Winklevoss twins will probably be scary, too. This is a 'Jurassic Park' promo shot of actor Joseph Mazzello, who was recently cast as Facebook co-founder Dustin Moskovitz. NB: He's nearly two decades older now.

(Credit: Amblin Entertainment/filmdope.com)

This isn't particularly Earth-shattering news, but it's sort of hilarious.

Dustin Moskovitz, one of Facebook's co-founders and its head of engineering until he left last year, will be played by the little boy from "Jurassic Park" in the tell-all flick "The Social Network."

According to details in the Internet Movie Database, the role of Moskovitz has been filled by Joseph Mazzello, the actor best known for playing Timmy, the skinny 8-year-old who fell out of trees, nearly got electrocuted, and narrowly escaped getting eaten by all kinds of meany dinosaurs in the 1993 blockbuster. In other words, he already has experience as a member of the supporting cast of over-the-top movies about high-tech innovations.

Mazzello is now 26, which should make you feel very old.

Moskovitz was instrumental in Facebook's origins, but in "The Social Network" (helmed by "Fight Club" director David Fincher with a screenplay by Aaron Sorkin) he has a relatively minor role. The film is not supported or authorized by Facebook or Mark Zuckerberg, its CEO and co-founder. And the book that the movie is based on--Ben Mezrich's "The Accidental Billionaires"--relies on sourcing, much of it anonymous, from other figures early in Facebook's history. We can confirm that Moskovitz, who has been loyal to the company even after leaving, was not one of them. Putting too much of him in there could lead to legal problems.

The young cast of the movie has proven to be an amusing blend, with "Adventureland" star Jesse Eisenberg starring as Mark Zuckerberg (likely a very good fit), pop star Justin Timberlake playing Silicon Valley entrepreneur Sean Parker (really?), and "Gossip Girl" actor Armie Hammer playing both Cameron and Tyler Winklevoss, the identical twins who claimed Zuckerberg's founding of Facebook amounted to a theft of their own idea.

A boat rows on the Charles River in Boston in the fall of 2006.

(Credit: Caroline McCarthy/CNET)

Now, these are some guys you don't see at the average Silicon Valley hackathon: The Harvard heavyweight crew team is filming scenes for "The Social Network," according to a Boston Globe gossip column on Tuesday. Film crews have been on the Charles River in Boston recently, the column reports.

That's because two of the main characters in the juicy, David Fincher-directed tell-all about the origins of Facebook are Cameron and Tyler Winklevoss, would-be social-network entrepreneurs who claimed that Facebook founder Mark Zuckerberg stole the code and business plan for their project, ConnectU. The identical twin Winklevosses were also members of Harvard's crew team, they and ultimately wound up on the U.S. Olympic squad last summer in Beijing.

The Globe column also notes that one of the rowers had some red dots painted on his face so that ultimately, the face of an actor could be superimposed on it--which, though it sounds technologically complicated, is probably easier than trying to teach an actor how to row. Besides, "The Social Network" already has some smoke and mirrors to deal with: the Winklevoss twins are being played by a single actor, Armie Hammer.

(The Globe assumes that the face to be superimposed is that of pop star Justin Timberlake, who plays Napster co-founder Sean Parker in "The Social Network." But Parker, we're pretty sure, never rowed on Harvard's heavyweight crew team.)

Meanwhile, though the Charles River is apparently fair game, it looks like Harvard didn't let the film crew on campus: Johns Hopkins University in Maryland put out a release on Tuesday saying it will be standing in for Harvard, in some scenes shot in early November.

I once asked a happy couple I knew why they loved horror movies. "It's exciting to be scared," the wife explained. So I suggested three large henchmen would be arriving shortly with all sorts of farming implements in order to slice them both into small, but even pieces. They didn't seem to find that exciting at all.

Still, people seem so able to divorce their fantasies from their realities that one should not be agog that "Paranormal Activity," a movie whose sole purpose seems to be to part your nervous system from the solar system, is a success.

However, one might offer a little agogness to the socially networked marketing methods that helped it along its way.

You see, the makers of this movie, which CNN reports cost around $11,000 to produce, didn't bother making something you might describe as a conventional trailer. Instead, they made a little clip largely about how defibrillators were inadequate during test screenings in college towns.

The initial victims seem to have enjoyed leaping out of their vintage Levi's so much that they began to Twitter about the experience. And that gave the movie studio some online marketing ideas.

Originally, the movie fell into the lap of Dreamworks (part of Paramount Pictures) after its success at the 2008 Slamdance Festival (which is, I believe, an event where a lot of people get drunk and frighten each other with fire extinguishers).

After seeing the startling amount of word-of-mouth buzz the movie was getting, it seems that Paramount's first inclination was to pat writer/director Oren Peli on his head and bottom and reshoot it with, you know, famous and expensive people. However, Steven Spielberg suggested this might not be necessary since the movie was already resonating with early viewers. Hence, after a little editing and the addition of a new and, guess what, scarier ending, they organized some midnight college town screenings.

Once the college town tweeters began to champion its cause, Paramount launched ParanormalMovie.com, a cheery little site that encouraged thrill-seekers to threaten their local movie theater owners with phantasms, limb severance, and immolation if they did not agree to screen "Paranormal Activity".

OK, I might be slightly exaggerating about the limb severance and immolation. But, with the same kind of dexterity employed by British Prime Minster Tony Blair when, upon the death of Princess Diana, he described her as "the People's Princess," this lovely little film became the People's Movie.

ParanormalMovie.com claims that it received more than 1 million demands from moviegoers, which is why "Paranormal Activity" is, according to the site, "the first-ever movie release demanded by you." (This is obvious nonsense as I and several of my friends and former amorous consorts demanded another idiotic Nicolas Cage "searching for treasure" movie and it appeared almost before we had finished speaking.)

Still, CNN reported that the online buzz created such a haunting atmosphere that "Paranormal Activity" frightened $7.1 million out of the public's pockets last weekend, while only gracing some 200 theaters.

So a movie that enjoys innovations such as inviting you to tweet your scream appears set to swamp your screens with its happy happenings. The Paranormal folks are equal opportunity social networkers, of course. You can also express your screams on Facebook at Facebook.com/paranormalacitivity.

Paramount's Josh Greenstein offered CNN some fun marketing speak to describe the online groundswell that was, well, very cheap: "When people saw the movie, they loved it so much and there is such a slow build of terror that you have to sit through to experience the full effect of the movie, so we changed the marketing techniques in advertising and online to make it more experiential."

Should you choose to partake of this slow build of terror, please be warned of the effect it might have on you. As Facebook screamer Phil Osher declared: "had to crawl into bed with my friend."

If the potential of this behavior doesn't put you off, please let me know how it was. As I would rather remove my body hair with a chisel than watch this no doubt highly enjoyable movie.

Columbia Pictures' "The Social Network," the screen adaptation of Ben Mezrich's Facebook tell-all "The Accidental Billionaires," is likely to start filming in a matter of weeks. As you probably know already, "Fight Club" director David Fincher is at the helm, working with a screenplay by "West Wing" creator Aaron Sorkin.

And it looks like they're hoping to capture some of the fall foliage in the Northeast: Lead actor Jesse Eisenberg, who has been cast as Facebook founder Mark Zuckerberg, told MTV News that the movie will be filming on location at Harvard's campus, where Facebook was founded early in 2004, for three weeks in October. The rest of the movie will reportedly be shot in Los Angeles.

That's interesting because Harvard is pretty strict about not letting film crews on campus, something that Mezrich pointed out to CNET News in an interview this summer. (Only one feature film in the past three decades, 2007's "The Great Debaters," has had scenes shot on Harvard's campus.) Even more interestingly, a Harvard representative declined to confirm Eisenberg's assertion, but did not deny it either.

Either way, doing just about anything in Boston in October runs the risk of colliding with the annual Head of the Charles Regatta, a two-day rowing race that brings in athletes from around the world and has been known to clog the streets of Cambridge with all the extra traffic. This year it's on October 17 and 18. Considering a big chunk of the script for "The Social Network" deals with twins Cameron and Tyler Winklevoss, Zuckerberg legal rivals turned Olympic rowers, overlapping with the race might have been intentional.

A representative from the Head of the Charles organizing committee said that while no one from a film crew has contacted them yet about filming at the event, it would be neither surprising nor unprecedented, as "we've been a backdrop for a lot of movies in the past."

On that note, we still haven't heard who the casting directors have (or haven't) found to play the 6-foot-5-inch identical twins.

Jesse Eisenberg, pictured here with 'Adventureland' co-star Kristen Stewart, will be playing Facebook founder Mark Zuckerberg in 'The Social Network.'

(Credit: Miramax Films)

"Adventureland" star Jesse Eisenberg will be playing Facebook founder Mark Zuckerberg and singer Justin Timberlake will be playing Silicon Valley mainstay Sean Parker in "The Social Network," director David Fincher's cinematic adaptation of the company's early days.

(Well, it's the company's early days as depicted in Ben Mezrich's juicy and most-definitely-not-authorized "The Accidental Billionaires," which some have criticized for being factually liberal.)

The news was first reported by Variety, which added that actor Andrew Garfield will be playing Zuckerberg's Facebook co-founder Eduardo Saverin. Garfield is perhaps best known for his role in the 2007 Robert Redford film "Lions for Lambs."

Production for Columbia Pictures' "The Social Network," which was written by "The West Wing" creator Aaron Sorkin, is reportedly going to begin in October in Boston.

We heard a few months back that the producers were looking at some bigger names to play Zuckerberg: perpetually typecast nerd Michael Cera and "Transformers" star Shia LaBeouf. But it looks like they're putting the real star power instead into the casting of Timberlake as Sean Parker.

Eisenberg, who turns 26 in a few weeks, is a decently big name himself: he's also been seen in "The Squid and the Whale" and "The Village." Timberlake's musical reputation needs no introduction (he got his start, after all, in boy band 'N Sync), but his best-known acting role might be the "Saturday Night Live" short "D*** in a Box."

UPDATE at 11:11 a.m. PT: It looks like the casting rumors were first reported earlier this month by the blog Scriptshadow, albeit in a far less concrete context than Variety--and the report's coincidence with the Labor Day holiday weekend likely kept it under the radar.

Connecting with other movie fans and discussing films you select from Netflix can be fun. Although sites like IMDb and Rotten Tomatoes have become important parts of the online experience for movie buffs, they aren't exactly the forums for engaging movie chat and social networking that the sites in this roundup are. Below are some of the best I've found.

Movie social networks

Filmcrave Filmcrave lets you create lists of all the movies you love, rate films, and discuss those ratings with friends in the site's forums. You can also find other members who might have similar movie tastes by comparing their reviews to yours. Filmcrave is designed well but doesn't stand out from the competition.

Create your own movie lists on Filmcrave to share with others.

(Credit: Screenshot by Don Reisinger/CNET)

Flixster Once you sign up for Flixster, you'll immediately be asked to find friends who are already on the service. It takes only a few seconds, so it's worth trying.

When complete, you can take a test that will help determine how compatible your movie tastes are with your friends'. You can check out movies, tell others what your favorite films are, use widgets that let you add voice comments to Flixster, and more.

The site even has a chat function, so you can instant-message with others while reading up on films. And unlike the other services in this roundup, Flixster is available for mobile phones, including the iPhone and BlackBerry. It also has applications on MySpace and Facebook. It's everywhere for good reason--it's the best movie social network on the Web.

Flixster lets you see how compatible you are with your friends.

(Credit: Screenshot by Don Reisinger/CNET)

(Credit: Doubleday)

David Fincher is in "advanced talks" to direct the Columbia Pictures movie about the origins of Facebook, according to Variety.

The movie, based on Ben Mezrich's upcoming "The Accidental Billionaires," was written by "The West Wing" creator Aaron Sorkin. It's being produced, Variety reported Tuesday, by Scott Rudin and Michael De Luca along with Dana Brunetti and actor Kevin Spacey. Variety said the movie is called "The Social Network." We hear this is a very preliminary working title. (It, obviously, could also be called "Accidental Billionaires.")

Fincher's past directorial work includes "Fight Club," "The Curious Case of Benjamin Button," and "Panic Room."

An entertainment industry source tells CNET News that early casting searches are under way and that the list of young actors being eyeballed to play Facebook founder Mark Zuckerberg includes both Michael Cera ("Superbad," "Arrested Development") and Shia LaBeouf ("Transformers"). They aren't the only ones, and it's not clear whether either of those two in-demand actors would want to take a turn away from comedies (Cera) or action movies (LaBeouf) to play Zuckerberg.

Cera is, according to the source, a top choice because audiences find him particularly likable. Rumors about the plot of the book "Accidental Billionaires" hint that Zuckerberg is going to be portrayed rather unfavorably--basically, as an obnoxious nerd--and obnoxious nerds are not the world's biggest box-office sell. Cera could make the part a little bit more sympathetic.

But in LaBeouf's favor, I saw "Transformers: Revenge of the Fallen" last night, and the guy really does sound a lot like Zuckerberg.

Meanwhile, Facebook itself reportedly isn't thrilled. The social network consistently hasn't commented publicly about "Accidental Billionaires" and is said to have warned employees not to talk to anyone affiliated with the movie.

The new Blu-ray-enabled Vaio notebook starts at $879.

(Credit: Erica Ogg/CNET)

SAN FRANCISCO--Even as Blu-ray Disc and Blu-ray player sales are growing, Sony is looking to build out its larger strategy surrounding the company's high-definition disc products.

At a small press event here Thursday, the company introduced a new feature of BD-Live and a new piece of Blu-ray hardware.

MovieIQ will be included on some high-profile releases from Sony starting in September. It's essentially IMDb live--while a movie is playing, facts about casting, directors, production, and actors' filmographies pop up onscreen. It's powered not by IMDb, but by Gracenote, creators of CDDB, which Sony purchased just over a year ago.

It's the kind of feature intended to keep people from pausing a movie and hopping online to ask questions like, "I totally recognize that actress, but from what movie?" It's also meant to build on the inherent capability of Blu-ray players that have Internet access. Sony has tried to do this by allowing BD-Live access to exclusive trailers and some trivia games, but MovieIQ seems like something that users would engage with repeatedly, not something they'd just use once and forget about.

A senior Sony exec at the event, Tracy Garvin, called MovieIQ the "first killer-app for BD-Live." That sounded like an admission that none of the BD-Live features thus far have been all that compelling.

It's clear Sony is still in the process of fine-tuning its BD-Live strategy. ... Read more