Digital Media

Kindle book buyers can now read their books right from their PCs without having to buy a Kindle reader.

Amazon onTuesday made available its new Kindle for PC, free software that lets Kindle customers read their e-books on tablet PCs, Netbooks, notebooks, and other personal computers.

The software can be downloaded from the Kindle for PC page. The quick installation sets up the reader application, prompting you to log in and register with your Amazon account or create a new one. After logging in, you can download books that you've already purchased at the Kindle store or click on a link to buy new ones.

Microsoft had demonstrated the Kindle for PC software at its Windows 7 launch event in New York last month.

(Credit: CNET News/Lance Whitney)

Kindle for PC offers many of the options you'll find on a Kindle reader. You can increase or decrease the size of the font and change the width of the page and words per line. You can navigate from one page to another by clicking on the Next or Previous Page arrows or by using the scroll wheel on your mouse. You can jump to a specific page, such as the cover, table of contents, or last page read, and bookmark a specific location for future reference. You can also read notes and highlights created on your Kindle device, but you can't create them on Kindle for PC yet.

People with a Windows 7 multitouch PC can zoom in or out of a page by pinching it with your fingers.

Amazon has also tapped its Whispersync technology to automatically save and sync bookmarks across multiple devices. So you can read a book up to a certain page on your Kindle device and then automatically jump to that same page on your PC to resume reading where you left off.

"Kindle for PC is the perfect companion application for customers who own a Kindle or Kindle DX," Ian Freed, vice president, Amazon Kindle, said in a statement. "Kindle for PC is also a great way for people around the world to access a huge selection from the Kindle Store and read the most popular books of today even if they don't yet have a Kindle."

Amazon plans new features for the next edition of Kindle for PC. The company said it will offer the ability to create notes and highlights, search for words or phrases in your books, and click on an image to zoom in or rotate it.

With the launch of Kindle for PC, Kindle books can now be read on Kindle readers, the iPhone, the iPod Touch, and personal computers. Kindle for the PC is compatible with Windows 7, Vista, and XP. A Mac version is coming soon, promises Amazon.

The Nook

(Credit: Barnes & Noble)

Demand is so strong for the Nook that Barnes & Noble has begun telling new customers not to expect delivery of the soon-to-be-released e-reader until the second week of December.

When the nation's largest bookseller unveiled the device in October, customers placing early preorders were told they could expect the Nook to ship by the end of November; customers placing preorders now are being told they can expect shipment by December 11. The new shipping date was first reported by Brighthand.com.

A Barnes & Noble representative confirmed the December 11 shipping date but disputed the characterization of the new shipping date as a delay.

"Like with any hot, new consumer device, the sooner you order it, the sooner you receive it," said Mary Ellen Keating, senior vice president of corporate communications and public affairs. "We had high expectations for the Nook and couldn't be happier" with preorder sales. However, she declined to say how many of the e-readers had been preordered.

"We are working hard to meet demand for the holidays," she said.

Earlier this month, start-up Spring Design filed a lawsuit against Barnes & Noble, alleging the bookseller misappropriated its trade secrets in the design of the Nook. Spring Design had announced its Alex e-reader just days before Barnes & Noble formally unveiled the Nook. Both e-readers use the Android operating system and combine an e-ink screen with a color touch screen. It seeks both monetary damages and a halt to sales of the Nook.

The $259 Nook, a challenger to Amazon.com's Kindle, will join an expected boom in e-reader sales. In a report released last month, Forrester Research raised its 2009 forecast for e-reader sales in the United States to 3 million units from its previous prediction of 2 million sales. Forrester also expects Amazon's Kindle to command about 60 percent of the e-reader market in 2009, compared with 35 percent for Sony's Reader.

First the Nook (pictured), now the MediaBook?

(Credit: Barnes & Noble)

The question is, who isn't getting in on the e-book reader action these days? Less than two weeks after we met Barnes & Nobles' Nook and just a few days after hearing of tire maker Bridgestone's plans for a flexible e-reader, our friends at Crave UK alerted us that Creative may be hopping on the e-reader bandwagon as well.

Creative fan site EpiZenter.net (so named for Creative's family of popular Zen MP3 players) reports that the company showed off a working model of its first e-book reader, tentatively named the MediaBook, at its annual general meeting Thursday in Singapore. The device reportedly has a touch screen, text-to-speech function, and an SD memory card slot. It will run on Creative's Zii System-On-Chip technology and will be Internet-enabled.

At the meeting, Willie Png, Creative's vice president of strategic business, described Amazon's Kindle as "just another electronic device which displays books in text" (snap!), according to EpiZenter.net, and said Creative's e-reader will harness "videos, pictures, text, and services in one device that supports a media-rich experience." Color Creative ready to join the ever-tightening race to produce that proverbial "Kindle killer."

Creative reportedly is talking to 10 international and local publishers to provide content for the MediaBook, with fiction, newspaper, magazines, education materials, and textbooks all slotted for the device. Singapore Press Holdings, which publishes 17 newspapers and more than 100 magazines, could be one local content provider, saying it is exploring with Creative how to provide a variety of multimedia content, including videos and radio programs, for the device.

No word yet on pricing and availability, but we'll fill you in as soon as we hear.

The tech industry buzzes a lot about e-book readers. But how widely are they actually used?

Among 1,529 consumers who responded to a July 2009 questionnaire from research firm In-Stat, only 5.8 percent currently own an e-book reader. And only 11 percent of those questioned said they planned to buy one in the next 12 months, according to the In-Stat report released this week.

Those low results may be even more significant given that In-Stat's survey audience consisted of high-end consumers who typically adopt new technology earlier than the general public.

Another study released last week by Forrester discovered that consumers find e-book readers much too expensive. Extrapolating from the 4,706 U.S. consumers questioned, Forrester found that almost 65 percent of U.S. adults online would consider a price of $98 or less too expensive for an e-book reader but would still purchase one.

Fewer than 20 percent said $99 to $148 was too pricey for a reader though they would still buy one, while 14 percent said the same about readers in the $149 to $198 range.

(Credit: Forrester Research)

Those results are significant in a market where Amazon's least expensive Kindle sells for $299, even after a recent price cut, and Sony's less-pricey Pocket edition Reader sells for $199.

In-Stat's survey found a greater tolerance for high prices. Among its audience, 40 percent of potential buyers would pay $200 to $299 for a reader, 29 percent would pay $100 to $199, and 13.6 percent would pay less than $100.

(Credit: In-Stat)

Among current users of e-book readers, In-Stat found the number one requested feature is e-mail. Potential buyers cited better battery life and Internet connectivity as the two most important factors in persuading them to buy a reader.

Of the number of e-book users questioned in the In-Stat survey, more than 58 percent own the Amazon Kindle, while 9 percent use Sony's Reader. Around 45.5 percent of them spend between $9 and $20 a month on e-books.

In its report, Forrester predicted that 2 million U.S. consumers will buy an e-reader this year, in addition to the 1 million who bought one in 2008.

Forrester's blog dissected the meaning of its survey: "The maximum addressable market for eReaders as they are currently priced is substantial--but to reach the largest market possible, the prices will need to come way down. And even then, eReaders are never going to be as big a market as MP3 players, which 110 million US consumers own."

Another Amazon Kindle competitor has unveiled its plans for the future. And like Plastic Logic's e-reader, the device will feature Barnes & Noble's e-book store.

The Kindle has even more competitors.

(Credit: Amazon)

When Irex Technologies unveils its consumer e-reader later this year, it will include Barnes & Noble's e-books, Irex said in a statement Monday.

Barnes & Noble's store currently features more than 750,000 titles, and it expects that library of available titles to increase to more than one million within the next year. The full library will be available for download on Irex's e-reader.

That news followed a report earlier this month that Irex's new e-reader will sport an 8.1-inch touch screen and 3G wireless connectivity. The device's touch screen will be controlled with a stylus instead of a user's fingers.

(Credit: Plastic Logic)

So far, Amazon's Kindle has been in a safe position as one of the dominant electronic readers on the market. However, this may be changing because its rival, the Plastic Logic e-Reader, has been busy gaining prelaunch partners.

Plastic Logic, the start-up maker of the possible Kindle "killer" e-reader, announced Thursday that Olive Software will be a key service provider and partner for the Plastic Logic Publishers Program. The partnership means the two companies will develop content-publishing solutions for newspapers, magazines, and Web content providers, as well as other publishers that distribute their content via Plastic Logic's e-reader.

Olive is a prominent digital publishing company that produces hundreds of newspapers and magazine titles across multiple platforms--including electronic reading devices, smartphones, browsers, and Internet-enabled TV.

Plastic Logic e-reader photos

The Plastic Logic e-reader is an electronic reader designed specifically for mobile users. The device will be about the size of an 8.5-inch by 11-inch pad of paper and weighs less than most magazines. It seems to be an ultrathin, simple, and strong device, gauging from a recent demo.

Differentiating the new e-reader from the Kindle is the fact that it supports both 3G and Wi-Fi. This means you can download new content via wireless on the go, and from your home and office Wi-Fi networks. In addition, apart from published contents, the Plastic Logic e-reader supports popular document formats, including PDF, Word, PowerPoint, and Excel documents.

Recently, Plastic Logic also hooked up with Barnes & Noble and announced that it will use AT&T's 3G network.

The Plastic Logic Reader is due to launch early next year. For now, it's still unclear how much it will cost.

As it has for most of the past decade, Barnes & Noble is playing catchup to Amazon. Barnes, the nation's largest brick-and-mortar bookseller said Monday that it has launched its own digital-book store.

Plastic Logic's prototype e-book reader

(Credit: Plastic Logic Limited)

The Barnes & Noble eBookstore will enable customers to read the service's digital books on an array of different platforms, including the iPhone, the iPod Touch and BlackBerry smartphones, the company said in a statement.

In addition, Barnes & Noble will be the exclusive digital-book supplier for the upcoming Plastic Logic eReader, which hopes one day to be a competitor of Amazon's Kindle, by far the nation's most popular e-book reader.

But anyone wishing to buy Barnes & Noble's e-books on Plastic Logic's device has got some waiting to do. The device is not scheduled to go on sale until next year.

Amazon has already completed an upgrade of the Kindle.

Still, Barnes & Noble has finally returned to the e-book game in a big way and there's plenty the chain can do to cross market the books from within its more than 700 brick-and-mortar locations.

Barnes & Noble first got into e-books after they sparked a flurry of excitement in 2000 when best-selling author Stephen King experimented with the format. E-books failed to catch with the public, however, largely because there wasn't an easy or useful way to access them. The Kindle helped to change that.

Barnes & Noble ended it's first attempt at selling digital books in September 2003.

Two companies that teamed up to create displays for the Sony Reader and Amazon.com Kindle e-book readers are officially joining forces.

Taiwain-based Prime View International (PVI), a leading display maker, said Monday it plans to acquire e-paper manufacturer E Ink for $215 million.

PVI creates displays for digital devices, including cameras, TVs, GPS systems, and e-readers. The company has its own e-paper unit and is a top worldwide supplier of flexible display panels. Cambridge, Mass.-based E Ink makes digital ink technology that goes into cell phones, e-readers, and other portable devices.

PVI and E Ink have already had a relationship. PVI has been one of E Ink's biggest customers, having switched from LCDs to electronic ink for its display panels. Electronic ink offers higher resolution and chews up less power than traditional LCD panels. The two worked together to create the displays for Amazon's Kindle and Sony's Reader.

The combined company hopes to capitalize on the growing e-reader market.

"Combining E Ink and PVI creates a single public company that is dedicated to electronic paper," said Russ Wilcox, E Ink's co-founder, president, and CEO. "With a common ownership structure, we can get closer to customers around the world, streamline the supply chain, and speed up new product development."

The surging demand for e-paper is likely to continue. A recent report from Forrester Research predicts a boom in e-readers in the U.S. over the next few years. A report from market researcher In-Stat predicts that worldwide e-reader shipments will jump to 30 million by 2013.

Since its inception in 1997, E Ink has depended on cash infusions from other companies to stay afloat and keep growing, including from Intel, Motorola, and Philips. Over the years, E Ink has received $150 million in financing, with its investors waiting for the e-book market to pay off.

With its acquisition by PVI, E Ink may finally have the resources to take bigger strides. Referring to PCI, Wilcox said, "They've been at it for years, they feel the growth, and they've decided to focus their company on electronic paper. With their resources, we're going to be able to accelerate our research and development and expand capacity more quickly."

The acquisition is subject to approval by shareholders of both companies. Under the plan, E Ink will become a wholly owned subsidiary of PVI, keep its headquarters and staff in Cambridge, and expand its research and development on e-paper. E Ink also plans to add another 20 workers to its 120-member staff.

Companies are likely to challenge the Amazon Kindle by unveiling cheaper, more versatile e-readers, moving beyond books, and striking better deals with publishers, according to a report released Monday by Forrester Research.

"Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the market for eBooks, but that's just the beginning of the eReader revolution," writes Forrester media and technology analyst Sarah Rotman Epps in the report. "Competitors will attack Amazon's market position by launching new features, expanding content beyond books, dominating markets outside the U.S., reducing costs, and improving relationships with publishers."

The eReader market has been hot, notes the report, thanks to consumers who are hungry for portable and convenient media devices. Around 14.9 million U.S. households regularly buy books online. Among that group, 48 percent earn more than $70,000 a year and spend $28 a month on books, half of them online.

Though Amazon's Kindle and Sony's Reader have carved out the biggest chunk of the market--Forrester estimates sales for the two units hit the million-dollar mark for 2008--other companies have entered the fray. Fujitsu has released a color e-reader in Japan, while Samsung plans to unveil a touchscreen e-reader in South Korea this year. In Europe, Irex Technologies makes a versatile line of e-readers with touchscreens and Wi-Fi.

The Kindle's limitations also pave the way for newcomers, says Forrester. The Kindle is geared toward reading books, but other content can work on an e-reader, including textbooks, newspapers, magazines, comics, and even blogs. Much of that will fuel the need for larger screens, color displays, and the ability to highlight text and write notes. Amazon CEO Jeff Bezos has warned not to expect a color Kindle for many years.

Besides color and bigger screens, the competition will try to distinguish itself from the Kindle by offering touchscreens, animation, and eventually video. Forrester expects color displays to be available by the end of 2010, with video following in 2011 or 2012. The Kindle's lack of social networking also is a weakness, says the report, since people who buy books often like to discuss them with others and offer their reviews and recommendations.

There are other areas where the Kindle faces competition, notes Forrester. Amazon's price tags--$359 for the Kindle 2 and $489 for the Kindle DX--are beyond the budgets of many consumers. Even Sony's e-readers start at $299. With a decent Netbook selling for $300, the report says, e-reader prices will need to come down.

The Kindle is a sales hit in U.S. but lags throughout the rest of the world. Sony and other companies, such as Fujitsu and Irex Technologies, are better positioned to gain from higher worldwide demand for e-readers.

Publishers also have a love/hate relationship with Amazon, says Forrester. They love the Kindle as another profitable way to package their content. But they don't like the way Amazon hoards 70 percent of the profits, leaving publishers with only a 30 percent cut. The report expects other e-reader vendors to slice out better deals with publishers.

Overall, the next five years should see even stronger demand for electronic reading devices, says Forrester, with a large portion of that driven by students once textbooks are more prevalent on the portable format. Global demand, which now adds up to one-third of all e-reader sales, is likely to surge as well.

Research company In-Stat also predicts a soaring e-reader market ahead. As more e-readers are produced, their raw manufacturing costs will drop by 23 percent between 2009 and 2013, according to a new In-Stat report. Technology also will improve, the research firm says: today's e-readers use display technology from E Ink, but the future may see OLED screens to deliver higher-quality readers.