Digital Media

Google has begun showing ads on search results at its Picasa site for sharing photos, part of its gradual expansion of advertising across its numerous Web properties.

Pages for photos and galleries doesn't show ads, but search results do for some people. The ads are located in a yellow-tinted "sponsored links" section above the photo results for some in the United States. (See screenshot below.)

"As part of our ongoing commitment to innovation, and to help users find new and better ways of getting the information they're looking for, we are currently showing text ads on the search results pages for Picasa Web Albums. This experiment is only visible to a small number of U.S.-based users," the company said in a statement. The ad experiment has been running for "a few weeks," Google said.

Google, trying to increase profitability, has been spreading ads to sites that previously lacked them. Among them: Google Finance, Google News, image search, Google Maps, and Google Earth.

Google is showing ads on search results at its Picasa photo-sharing site. (Click to enlarge.)

(Credit: screenshot by Stephen Shankland/CNET)

(Via the unofficial Google Operating System blog.)

Mike Horowitz, product manager for Google's Picasa software for managing photos and the Web site for sharing them, has left the company for Fetch Technologies.

"Mike was a valued member of the Picasa team and Google, and we wish him well in his new endeavors. We have a talented team working on Picasa, and we're excited about the future," Google said in a statement. The company didn't say who would replace Horowitz.

According to Horowitz's LinkedIn profile, he began his new role in December as chief product officer at Fetch, an El Segundo, Calif.-based company founded in 1999. The company sells an artificial intelligence product called Fetch Agent Platform "for extracting and integrating information from multiple Web sources, and transforming the data into a form that is useful for business applications," according to the company.

Horowitz has held a variety of high-profile positions at Google, including the product manager for Google Apps and for AdSense. He also launched AdSense for Domains and Google's personalized start page.

In September, Google launched Picasa 3 with a variety of photo-editing features, including better retouching and the ability to make slide-show videos and big collages. On the Web end, the new service groups similar-looking people to make them easier to identify. And the software and Web site can stay synchronized so editing changes on a person's computer are mirrored on the Web site.

(Via The Inquisitr.)

Only two and a half months after announcing Picasa 3 beta, Google has done the uncharacteristic and on Thursday has issued Picasa 3.

Here's the clincher:Picasa 3 is the exact same desktop organizer and editor it has been under the beta flag. (This is a good wagon for the Gmail team to climb aboard--Google's e-mail service has been in beta since 2004 and its latest releases have been earthshaking themes and emoticons.)

Although Version 3 beta users won't see changes in this release, those switching from Version 2.7 will enjoy the substantial boost in features. Version 3 stacks on over a dozen more tricks to refine the editing, creative, and sharing options in what has for years been a solid consumer app. Highlights below.

With a little creativity, you can make gorgeous collages like this in Picasa 3.

(Credit: Tara Morrison/Google)

Syncing and sharing
Instead of manually uploading new photos to Picasa Web Albums from Picasa 3, you'll be able to click "Sync to Web" to keep the folder automatically updated. You can exclude photos by right-clicking and choosing "block from uploading" from the context menu.

Sharing has also gotten much easier. In previous versions, you would upload the photos from Picasa and then click within the Web album to e-mail the link to friends. The 'Share' button next to Picasa's syncing button helpfully auto-uploads the album and sends the Web link without compelling you to go online.

No more leaving Picasa for the Web to update or share photos.

(Credit: CNET)

Movie Maker
A terrific but light addition, Picasa 3's new movie maker can take videos from your digital camera and other clips and intersperse them with any other file Picasa supports. You can then upload your video to YouTube or to Picasa Web, or share via e-mail.

Bare-bones editing tools will trim the clips and add a song for background. However, they don't do fading and there's no template to carry your caption style from frame to frame. Video output is currently only the WMV format, and encoding takes a little time--be patient while it renders.

Drop Box
Drop Box is the new default storage locker for newly uploaded photos, for pictures you don't want to assign to an album, and for multitaskers who tell Picasa to take it easy on the bandwidth so they can simultaneously surf and upload. The Drop Box also holds photos uploaded via Orkut, ShoZu, and other third-party photo uploading services that integrate with Picasa Web Albums. This is one of those features that some users will love and many will ignore.

Screenshots
Picasa 3 hooks into your keyboard's PrintScreen key to index captures of your screen, Webcam input, or a video. For casual users, this feature may replace independent screen-capturing software like Gadwin PrintScreen, Capture.NET, and SnagIt. Those who continue to use those apps may find the cataloging amusing or mildly annoying.

You can upload photos to the drop box and start making a movie from Picasa 3's toolbar.

(Credit: CNET)

Other notables
Picasa 3's red-eye reduction tool detects and auto-corrects all the red-eyes in a photo. This substantially cuts out the hassle of clicking and dragging over individual eyes to wipe out the redness, and it works well most of the time. For blotchy faces and other minor blemishes, the retouch tool will awkwardly but fairly effectively let you blot out problem areas.

Finally, the collage tool has gotten more customizable. Before Picasa 3, you couldn't delete, drag, angle, or print in full resolution. Now you can. These substantial additions make the tool an easy way to get really creative (see photo).

There's always room for improvement, especially with the movie maker and red-eye tool, which could use some more precision controls, but this Version 3 release is an excellent effort that will give people much greater control over their photos and Web albums without sacrificing simplicity. All without clinging to beta.

>>Want more detail? See the full list of additions and changes in Picasa 3.

Google wants to help you put a name to that face.

With a face recognition feature set to launch at noon PDT Tuesday, Google's Picasa Web Albums will help users label their photos with the names of subjects. That and other changes to the photo-sharing site are joined by a new beta version of the accompanying Picasa 3.0 photo-editing software.

The "name tag" feature presents users with collections of photos with what it judges to be the same person, then lets them click a button to affix a name. Once photographic subjects are named, users can browse an album of that individual on the fly.

The Picasa Web Albums name tag feature groups like faces together to let users tag them with names a batch at a time (click to enlarge).

(Credit: Google)

"Once you've started naming people, we'll start suggesting names for you based on similarity," said Mike Horowitz, Google's Picasa product manager. "The process of naming people is really addictive and tremendously fun."

Having tried the new service on dozens of photos, I wouldn't go that far. But it is a major advance in what I believe is a very important area, photo metadata.

Tagging is a powerful way to sort digital photographs. Photo albums are useful, but with rich tagging, people also can slice and dice their photo collection to show particular people, activities, or locations. Even with face recognition technology or other computer processing, the textual tags in photos are a far more reliable way for computers to understand image content.

And tags become even more powerful as photos are assembled into publicly accessible collections such as those at Yahoo's Flickr, Picasa, or Fox Interactive's Photobucket.

Eat your vegetables, exercise regularly, tag your photos
The problem with tagging is that it's a chore, so most people don't bother. But Picasa's name tag feature automates the process enough--and provides enough reason to use it--that I believe many users will take the tagging plunge.

It took me less than 15 minutes to tag close to 200 faces in a set of more than 100 photos, and that included some start-up time such as figuring out how the system worked, establishing names for various common subjects, and correcting a few errors. The most impressive moments are when Picasa presents a large array of photos with the same face, and you can label them all with a single click.

Picasa editing software now lets users export movies with musical soundtrack to a file or YouTube (click to enlarge).

(Credit: Google)

I speak here from experience. I do tag my own photos--for example the 700 I took on a weeklong backpacking trip earlier this month--and something like Google's facial recognition assisting would have dramatically sped the process. It wouldn't help with other tags such as "swimming," "waterfall," or "Sierra tiger lily," but let's face it--people are the central feature in most people's photos.

Overall, Google's Picasa moves show that despite a long period of near-dormancy, Google still evidently is committed to the photography site and software.

However, Picasa overall still feels like a staid place to store photos, share them with friends, and maybe order prints. It doesn't match the vibrant community of Yahoo's Flickr. And though Flickr also has been slow to change, Yahoo has at least been nudging it in the right direction with additions such as online editing.

Picasa Web Albums' most conspicuously erroneous identification of a face, actually the spokes on my bicycle's front wheel.

(Credit: Stephen Shankland/CNET News)

Face recognition blemishes
Picasa's name tags are helpful but imperfect. The feature failed to find faces in several photos where I thought the faces were reasonably obvious. It also thought my bicycle wheel's spokes and wife's ear were faces. One excusable error: it thought a mask in a mural was a face, though for some reason it didn't bother with a couple of real humans in the same mural.

"Our face-matching technology works best when a person is looking at the camera," Horowitz said. "There are a variety of factors that may limit our success in matching faces, including profile views and challenging lighting conditions like shadows."

The most annoying error was that during the initial period when I was adding names to the system, it somehow came up with three separate versions of me and two versions of my son, despite the fact that I entered the same name and e-mail address. I fixed it by telling Picasa my alter egos were erroneously labeled, at which point they re-entered the labeling pool and I assigned them to the remaining identity. Too bad I didn't notice the "merge" option until later.

Picasa Web Albums asked me to identify this face it found--actually a mask in a mural (click to enlarge).

(Credit: Stephen Shankland/CNET News)

Knowing the privacy implications of face recognition, Google is proceeding somewhat cautiously. Picasa users must specifically enable the name tag feature, and default name tags aren't shared publicly. Picasa users may only tag photos in their own account.

With the "name tag" feature, which users must specifically enable, Picasa presents groups of images sharing the same face. Users can label them with a person's name. Eventually users can click a tag to find shots of a particular subject in their photo collections,

The face recognition technology came to Google via its 2006 acquisition of Neven Vision, Horowitz said.

There are other changes coming to Picasa Web Albums (though a change to Google Photos isn't one of them, at least right now). One is an "explore" view that lets people browse the total collection of public Picasa photos. It lets people browse by popular tags, location, and peer at recent uploads. Another is the ability to e-mail photos to the service.

Picasa 3 beta
Google also plans to release a beta version of the Picasa 3 image-editing. It works on Windows, though a Google Labs version has been transmogrified to work on Linux via the Wine software layer. Horowitz wouldn't confirm whether a Mac OS X version is anything more than an idea: "Macs are important to us," he said. "We're always looking for new ways making sure our users are happy, so it's something we're looking at."

The new Picasa software brings several changes:

• A movie maker mode lets people combine photos with music to export movie versions of galleries to watch on a PC or upload to YouTube.

• A new retouch brush lets people edit out skin blemishes and other trouble spots. And the tool can automatically fix red-eye problems caused by flash photography.

A collage mode in Picasa lets users create poster-size collections, sizing and placing each snapshot. (Click to enlarge.)

(Credit: Google)

• A new collage mode lets users compile many photos into one composite image. This time, users get precise control over image placement for example by moving, rotating, and resizing photos, and the software can produce a high-resolution composite for poster-size prints.

• A photo viewer for quick slideshows, an option that during installation politely asks to own the file associations for JPEG, TIFF, raw images from higher-end cameras, and some other formats. The slideshow software can view PNG files, which is handy, but the editing software still can't, which is a significant limitation for me.

• Online synchronization. If photos have been uploaded from Picasa to the Web site, they can be edited later and the changes, including tags, are synchronized to the Web site. This is very handy since you might want to get images up quickly to share with friends then edit them later. Unfortunately, changes on the Web site aren't mirrored back to the PC, so all those name tags will stay put in the cloud for now.

There are signs Picasa Web Albums could be renamed Google Photos.

Google's Picasa Web Albums

Google Operating System noticed several references to the term in the code that powers the Web site.

Among the examples: "This photo will be available to view and share in Google Photos, Google's free photo hosting service." And: "By submitting this form, you're alerting the Google Photos team to inappropriate content on this page."

Poring through a source code may sound like a dodgy way to predict the future, but programming code snippets can be revealing. Some wording in the Apple iPhone developer kit indicated a change might come to the company's .Mac online service, and sure enough, it became MobileMe earlier this month.

Picasa also is the name of software Google offers for free to perform basic photo editing and to upload photos to the Web site.