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April 6, 2009 9:59 PM PDT

SlotRadio could thrive with more eclectic music

by Matt Rosoff
  • 4 comments

I'll readily admit that I'm not in the target audience for the new SlotRadio MP3 player from SanDisk, which became available last week.

The $99 device comes with a microSD card containing 1,000 songs, selected by Billboard editors from top-charting radio hits of the last 40 years or so, arranged in seven playlists--rock, country, hip-hop, and four others.

You can't edit or rearrange the playlists, you can't move the songs to your computer or any other device, and the only way to get new songs is by buying new 1,000-song cards for $39.99 apiece.

For a music control freak like me--I used to be the jerk at parties who'd secretly rifle through the host's CD collection looking for something I liked more than what was playing--turning my audio programming over to somebody else isn't easy.

There's a wee tiny rock band in there, and they're playing my favorite Steely Dan song.

(Credit: CBS Interactive)

But I got a chance to play with the SlotRadio today, and there's something refreshing about its simplicity. I took it out of the box while sitting on the bus and was listening to music in less than 30 seconds.

There's no software to install, no USB cable to plug in, no CDs to rip, and no need for the instruction booklet. It's an MP3 player for people who don't know what MP3s are--and don't really care--but just want to rock out to some good tunes without carrying their entire CD collection around in their car.

While I agree with CNET's Jasmine France that the sound quality is only mediocre, the bigger problem is the mainstream, middle-of-the-road selections chosen by Billboard.

SanDisk had to start somewhere, and Billboard is one of the biggest names in the biz, but each playlist sounded like a heavily audience-tested radio station programmed by some anonymous machine in a building in New York. That is fine...but if I wanted the risk-averse sensation of radio, I'd just turn on the player's built-in radio. I ended up using the skip button quite a bit.

As I said when I first heard about SanDisk's SlotMusic strategy, the format will succeed only if SanDisk quickly signs up some more eclectic curators. I'd gladly pay $40 for 1,000 blues songs curated by Buddy Guy, or 1,000 reggae and dub tunes collected by KEXP's Kid Hops, or the top 1,000 songs of the year as chosen by the editors of Pitchfork.

Better yet, what if SanDisk teamed up with Pandora? The target audiences seem almost identical: music lovers who can't find a radio station that matches their taste, and don't have the time or motivation to hunt down and buy (or steal) a lot of music themselves.

Users could order customized cards based on their musical profiles or Pandora stations. They'd have to be created on demand, which would be more costly than mass-producing the same card thousands of times, but Pandora already has the algorithms and infrastructure to create customized radio stations on the fly, so how much more expensive could it be to rip 1,000 songs onto a microSD card?

Anyway, SlotRadio is an odd but interesting little device, and I hope that SanDisk gives it the chance it deserves by branching out into the niche markets in which music lives today.

Follow Matt on Twitter

Originally posted at Digital Noise: Music and Tech
Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure.
October 12, 2008 2:30 PM PDT

Report: MP3 players threaten users' hearing

by Steven Musil
  • 26 comments

People who listen to MP3 players for only five hours a week at a high volume may be doing permanent damage to their hearing.

A team of nine experts on the European Union's Scientific Committee on Emerging and Newly Identified Health Risks is expected to release that finding in a study Monday, according to a report in the International Herald Tribune.

The EU entity also points out that young people may be doing damage to their hearing that may not surface until years after the exposure, according to the newspaper.

"Regularly listening to personal music players at high-volume settings when young often has no immediate effect on hearing but is likely to result in hearing loss later in life," the newspaper quoted the report as stating.

"Some authors stress that if young people continue to listen to music for long periods of time and at high volume levels during several years, they run the risk of developing hearing loss by the time they reach their mid-20s," the report said, according to the newspaper. "Among young people, there are many reports of temporary or persistent tinnitus induced by loud music, but very few studies have focused on the relationship between the use of personal music players and tinnitus."

The concern over hearing led a Louisiana man to file a class action lawsuit against Apple, claiming that the company had failed to take adequate steps to prevent hearing loss among iPod users. The suit, filed in 2006, charges that the iPod music player can produce sounds of up to 115 decibels, even though some studies suggest that listening to music at that level for 28 seconds a day can cause damage over time.

The suit seeks monetary damages to compensate for the hearing loss suffered by iPod users, as well as a share of Apple's iPod profits. The suit also seeks to force Apple to offer a software upgrade to limit the iPod's output to 100 decibels, as well as provide headphones designed to block out external noise.

While the report noted that the use of personal music players can be "beneficial when performing boring and repetitive tasks," the report's authors warned that threats besides hearing loss loom for their users.

"It may be a hindrance for complicated tasks that require thinking. Music can distract the listeners and isolate them from their environment, which can be very dangerous when driving or walking on busy roads."

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