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September 14, 2009 12:12 PM PDT

Kanye's mess could be advertiser's opportunity

by Chris Matyszczyk
  • 33 comments

Some have blamed the cognac. Others think he's just a little left of loopy.

But Kanye West certainly got them going on Twitter when he wandered on stage to upstage country singer Taylor Swift as she accepted the Best Female Video award at the MTV Video Music Awards on Sunday.

West embarrassed himself by grabbing Swift's mic and making a rather creepy mess of his self image. Should you wonder what caused West's bizarre behavior, well, it appears he was upset that Beyonce didn't win. If only he'd waited till the end of the ceremony, he would have been able to applaud from the safety of his seat; Beyonce ended up winning the rather larger kahuna, the Video of the Year award.

He also might have prevented a frenzy of tweeting, including from those present at the event. The wondrous Pink, for example, tweeted: "Kanye west is the biggest piece of shit on earth. Quote me." (I do anything Pink tells me.) However, this sudden, frenzied burst of tweeting does give one pause for further thought.

Trendrr figures suggest that 293,024 tweets were dispatched by outraged or, perhaps, supportive beings in the single hour after West let his sense of occasion drift beyond Antarctica and keep going.

With Twitter changing its terms of service and now dedicating itself to the pursuit of advertising lucre, one wonders just what opportunities brands might have to pursue instant tweeting audiences like the one inadvertently delivered by West.

Naturally, there is a certain joy to be experienced in the thought that it was West who sparked such extraordinary Twitter activity, when he is truly, deeply, and perhaps even madly anti-Twitter. In May, he made it very clear just how upset he was that Twitter housed Kanye West impersonators and demanded to have his name returned to him.

I wonder whether he wants it back now.

Originally posted at Technically Incorrect
Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world. He is a member of the CNET Blog Network and is not an employee of CNET.
December 3, 2008 11:41 AM PST

Will Colbert's 'Operation Humble Kanye' work?

by Emily Dreyfuss
  • 24 comments

Proceeds from the sale of Colbert's Christmas album on iTunes will go to the charity Feeding America, and the DVD of the special is for sale at www.colbertnation.com.

(Credit: ColbertNation)

Editor's note: CNET News does not endorse Stephen Colbert and has no formal opinion on whether Kanye West needs to be humbled.

Comedian Stephen Colbert has an army and I'm in it. Together, we got a bridge in Hungary named after him (though to be honest, I didn't actually vote; I helped my team in spirit from the comfort of my couch). Colbert had an eagle named after him. He's helped countless candidates for office with his undeniable "Colbert Bump." He even got Apple to send him an iPhone simply by holding out his hand to the camera screen day after day and saying, "I want."

But now Colbert wants something else, and as a die-hard fan I am worried he might not get it. How would our beloved leader handle defeat? I'm not sure.

If you caught his show on Monday or Tuesday you know he is asking for the Colbert Nation to go on iTunes today at exactly 5 p.m. EST to purchase his album, A Colbert Christmas: The Greatest Gift of All. Currently, Kanye West has the No. 1 album on iTunes and Colbert is peeved. (His is No. 15.) Thus, he wants us all, at one moment, to collectively catapult his album to the top. It's not to help Colbert, he insists, but to humble Kanye.

He said, "I want boots on the ground, and do your Twitter blogging to each other and get it all together--whatever you kids do. It's important."

Now, here's the thing: I adore this man, but I also watched his Christmas special, and as much as I love Fountains of Wayne (bassist Adam Schlesinger composed the songs for the show), I found it rather, well, OK. Jon Stewart's song was hilarious, but the rest? Maybe not worth staying up for, especially not a whole month before Christmas.

So, as much as I want to do my part, I'm really not sure I can throw down any money to buy this DRM-laden album I'm sure I'll never play. I mean, we're in a recession--we're lucky to have the stolen music we already downloaded.

My question to you is: Are you going to log on to iTunes today to help Colbert catapult his album to No. 1? Or are you, like me, just going to hope it happens without you actually having to purchase, yes, a Christmas album on which Willie Nelson sings to the baby Jesus about the joys of weed?

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