Birds do it. Bees do it. It's just that these days in India it may be a little harder to watch online images of human beings doing it.
Sex is often a slightly thorny subject (well, maybe except in France). However, varying attitudes around the world to varying sexual practices mean search engines must adjust their positions accordingly.
So it may sadden some to hear of a Guardian special investigation that appears to have unearthed evidence of Microsoft and Yahoo search engines complying with a new Indian law offering severe punishment for the display of "lascivious" content.
I know one man's lascivious is another man's oblivious. But this law, based on a 150-year-old statute (section 292, if you have your Indian penal code tucked about your person) specifically targets access to obscenity.
A picture from Ramoji Film City in Andhra Pradesh. It is the world's largest integrated film studio complex.
(Credit: CC Shashi Bellamkonda/Flickr)It helpfully defines obscenity as "any content that is lascivious and that will appeal to prurient interest or the effect of which is to tend to deprave or corrupt the minds of those who are likely to see, read or hear the same."
It's a nice word, corruption. One that often seems to have the words "government" and "politician" wrapped around it. Still, we're talking about sex here. Specifically, the vaguely pornographic kind.
The Guardian investigation suggests Microsoft and Yahoo have already taken steps to avoid the rather stiff punishments. If a search engine (or, indeed, Internet cafe) isn't careful about what sites it makes available, its officers might face three years in jail and a fine of up to 500,000 rupees (just over $10,000).
Microsoft's Bing, Yahoo's search engine, and even the Yahoo-owned Flickr have reportedly ensured that the safe search facilities on their sites cannot be disabled, something they also do in the pristine territories of Korea, Singapore, and Hong Kong.
I do not intend to suggest this new law will encourage more Indian professionals to seek employment in Silicon Valley. And I cannot imagine that Indian moral fiber is anything other than sturdy and cleansing. I just sometimes worry when politicians seem to have nothing better to do than to interfere in people's most private affairs.
The Indian media is, according to London's Times, sometimes a little slow in reporting the sexual peccadilloes of, well, politicians--even when their indiscretions are widely known.
Perhaps that will change in reaction to this law.
This week, for example, an Indian television news channel ran footage, allegedly of the 86-year-old governor of the Andhra Pradesh state in bed with several women to whom he was not betrothed. While the governor immediately resigned, you might wonder how it is that this footage was not deemed "lascivious."
Some of you might wish to suggest that the "law is an ass." But perhaps it's best to first search Bing and check whether "ass" might have lascivious overtones in certain parts of the world.
There are those who believe that Microsoft came up with the name Bing for its refreshed search engine after staring at the word "Bingo" for several days and then removing the last letter.
However, a small entity in St. Louis has decided that the name Bing was, is and always should be, theirs.
According to Ars Technica, Bing Information Design! has designs on some compensation from Microsoft, as it has used the delightful term, followed by a slightly less delightful exclamation point, ala Yahoo, since 2000.
Even to the most bleary eyes, Bing Information Design's Web site does not immediately stir confusion with Bing the search engine. Bing Information Design is "dedicated to taking tough, hard-to-define concepts and boiling them down into simple, easy-to-understand ideas."
So perhaps there might be those who would prefer a few pictures that would engender easy-to-understand ideas that might explain one thing: how could anyone confuse a massively promoted search engine from Microsoft with a minimally known company whose two founders "have over 25 years of experience in design, illustration, branding, information architecture and publishing"?
(Credit:
Diego 3336/Flickr)
Bing Information Design's lawsuit says that Microsoft's Bing "causes confusion with regard to the relationship between the plaintiff and the defendant, confuses the public with regard to the origin of the plaintiff's services and dilutes the value of the plaintiff's trademark."
The lawsuit also suggests that Microsoft knew of the St. Louis Bing and that therefore Bing deserves "actual and punitive damages, including having Microsoft pay for corrective advertising to remedy the confusion it caused."
I am sure that many an ad agency would leap at the opportunity to create a campaign that says "Bing. The Decision Engine Decisively Not from St. Louis. And Decisively Lacking an Exclamation Point."
A Microsoft spokesperson told Ars Technica: "We believe this suit to be without merit and we do not believe there is any confusion in the marketplace with regard to the complainant's offerings and Microsoft's Bing."
It will be interesting to see what proof of marketplace confusion Bing Information Design's lawyers might offer. Has there truly been consternation in Missouri? Have people walked into Bing Information Design's offices expecting to find Steve Ballmer chewing on some ideas?
It will be also interesting to hear whose fine decision it was to put that lovely exclamation point after the Bing in the St. Louis company's name.
One should always have sympathy with the small fish in the big sea. But is this a slightly gratuitous attempt by Bing Information Design to gain a little cha-ching? One awaits the full evidence with an exclamation point in one's heart.
The death of Michael Jackson in June launched a frenzy of Web activity and propelled the late pop star to the top of the search charts for 2009.
That's the word from Google, Yahoo, and Bing, all of which have revealed their popular search terms for the past year.
It's not too shocking to see Jackson leading the searches for the year. Following the pop star's death in June, Akamai found that worldwide Web traffic had surged 11 percent over normal levels. Even Google--which in the initial going thought the Jackson-related traffic was an attack of some sort--was briefly sent staggering.
Searches for Michael Jackson songs spiked in late June when news broke about the pop star's death.
(Credit: Google)According to Google's Zeitgeist findings, "Michael Jackson" was the "fastest rising" worldwide search term of 2009. In the U.S., "Michael Jackson" placed second behind "Twitter." Marissa Mayer, Google's vice president of search products and user experience, in a blog post also pointed to an up-and-coming music sensation:
As millions of fans said goodbye to the King of Pop, Michael Jackson led the list of our top 10 fastest rising queries across the globe. And a new star was born, too--quirky pop singer Lady Gaga became a search sensation the world over. In addition to appearing on many regional fastest-rising search term lists, from the Czech Republic to Switzerland and Kenya to the United Kingdom, Lady Gaga also landed in the #9 spot on the global fastest rising list.
On the social side, Google monitored whose Twitter accounts were the most searched for. According to the company, Miley Cyrus' Twitter account was the most sought after, followed by those of Lance Armstrong and Taylor Swift. Khloe Kardashian's marriage to basketball player Lamar Odom was the most-Googled wedding of the year.
"Michael Jackson" was the top Yahoo search term for the year. He was followed by a who's who (and a what's what) of the U.S. entertainment scene. "Twilight" was the second most-popular search term, followed by wrestling organization "WWE," starlet "Megan Fox," singer "Britney Spears," and manga series "Naruto." Filling out the top 10 were "American Idol," "Kim Kardashian," "Nascar," and "Runescape."
Microsoft's Bing, which debuted in late May, had similar results. Once again, "Michael Jackson" was the top "trending topic," followed by "Twitter" and "swine flu." "Stock market" and "Farrah Fawcett" rounded out Bing's top five.
Of course, 2009 was also marked by continued concern over the state of the economy. According to Yahoo, "coupons," "unemployment," and "stimulus plan" were the most-numerous queries related to the economy. By contrast, Google's most-searched economy-related terms were "crisis," "cash for clunkers," and "Iceland."
Google also followed queries related to celebrity deaths in 2009. Users searched for "Michael Jackson" the most, followed by "Billy Mays" and "Steve McNair." Yahoo's data revealed that Michael Jackson's death was the most-searched term, but unlike Google's data, the pop star was followed by "Farrah Fawcett" and "Patrick Swayze."
See also:
• Google Zeitgeist 2009
• Yahoo Year in Review 2009
• Top Bing searches in 2009
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
Unlike when you stand over your coworker's desk, Microsoft's Bing search engine actually works better when you hover.
One of the key features of the would-be rival to Google is that when you hover to the right of a result, you can get a preview of what to expect. As part of an update this week, Bing's hover result will now feature more information including a thumbnail preview of the site in question.
Microsoft is using Wolfram Alpha to help power certain results, such as this search for the fat content of french fries.
(Credit: CNET News)One of the ongoing challenges for Bing, besides just getting more people to use the site, is letting them know that the hover feature is there. Microsoft's research has shown it gets high usage from those who know about it, but also finds that lots of people don't know the feature is there. Microsoft has been experimenting with some different visual cues that might make it easier to stumble upon the previews.
The hover feature was developed by the San Francisco-based team that Microsoft acquired as part of last year's acquisition of Powerset. Powerset, which developed a semantic search technology, also powers Bing's index of Wikipedia.
Bing's fall update update also includes the first fruits of a deal with Wolfram Alpha. As part of that arrangement, certain health related searches, such as "how many calories in a hamburger" will now feature information from Alpha. Bing will also rely on Alpha for some math calculations, Microsoft said in a blog posting on Wednesday. Wolfram noted that Microsoft is one of the first customers for a commercial licensing program that was formally announced several weeks ago.
Other changes to Bing include improved local results for topics such as weather and events.
It's all part of a wave of updates Microsoft is making to Bing this week. On Tuesday, Microsoft said it is moving its MSN Video site under the Bing umbrella, with a new video page that can be used to watch videos from places like Hulu and elsewhere.
The company also announced some enhancements to Bing Maps, including the ability to use the mouse to alter a suggested route and have one's directions re-calculated.
The improvements come as Microsoft is looking for ways to stand out from Google as it tries to wrest share from its much larger rival. The software maker has seen a modest uptick but faces steep hurdles in trying to make more significant gains.
Experian Hitwise said Wednesday that Bing's share reached 9.57 percent in October. That's up from 8.96 percent in September, but still well behind Google, which had more than 70 percent and Yahoo, with 16 percent of the U.S. search query market.
While adding features is clearly important, trying to stay ahead in the search game can be quite a challenge. Just hours after Microsoft announced a deal last month to index real-time tweets from Twitter, Google announced plans to do the same.
Microsoft has also gotten some unwanted attention for one of its features--the Bing Cashback program--where users can get a portion of their online transactions rebated by starting off on Bing. A blog posting outlined a flaw in the mechanism that could allow people to get cash back without ever spending money via Bing.
That posting was pulled after a
Microsoft said on Tuesday that it is merging its video search efforts with its MSN Video site into a new page that will bear the Bing moniker.
Bing Video, Microsoft said, will serve as a site for watching everything from viral videos to full-length TV shows and video, drawing on content deals with sites such as Hulu, CBS, MySpace, DailyMotion, and YouTube.
The new Bing Video page replaces MSN Video and includes both video search as well as content from sites such as Hulu and CBS.
(Credit: Microsoft)Microsoft notes that video is now a mainstay of the redesigned MSN home page and says MSN will continue to create original programming, such as its "Last Night on TV" effort.
The branding remains a challenge though, as evidenced by a video from Microsoft's Rob Bennett talking about the changes. The video, embedded below, features a "view more on MSN Video" link that, when clicked on, takes a user to the new Bing Video site.
The new Bing Video page is part of a series of changes Microsoft is making as part of a fall refresh of its search site. Earlier on Tuesday, Microsoft made some enhancements to Bing Maps, including the ability to use the mouse to alter a suggested route and have one's directions re-calculated.
The company said to expect more announcements later this week.
Disclaimer: CNET News is published by CBS Interactive, a unit of CBS.
Rumors have begun to trickle from Googleville that the Jolly Search Giant is beginning to change its mind about those fickle fellows who espouse creativity.
You know, the sort who don't necessarily think you should research 41 different shades of blue. The sort, indeed, who sleep under their desks at ad agencies.
Which leads me to wonder whether a certain rebalancing might shortly occur in the tender relationship between the left-brainers and right-brainers of product selling.
The Web largely began as a functional experience, where everything you looked at was created by those who felt that what it does would always be a little more more important than how it looks. Partly because these people had no idea, nor did they really care, how to create something that actually looked truly inviting.
Few might agree that Google and YouTube, despite the fact that huge numbers of fingers populate them daily, are the most aesthetic of locations. Utilitarian would be the polite way of describing their sense of design.
A 10-year-old mathematician's idea of pulchritude would be a less charitable version. Somehow, every time I go to YouTube, in particular, it feels like the crummiest of Blockbusters, with DVD boxes that are fraying at the corners.
Ad agencies, very heavy on pretty and very light on engineering, at first tried to mimic print ads and billboards and squeezed them into a medium that was far more individual, far more personal than any seen before.
The Googlies thought ad agencies somewhat risible relics of a disappearing world--like a bunch of Don Johnsons trying to deal with the brainy world of CSI.
Yet while the Web is still very functional, it is also the place where we increasingly live far too much of our lives. We watch TV on the Web. We read papers on the Web. We find lovers on the Web. And we continue to tell them how much we love them on the Web.
I know that some people feel that the pages of, for example, Yahoo Sports and the Huffington Post have been occasionally enhanced by wallpaper ads that add energy to the home pages without taking away from the content.
So advertising, done right, surely has a chance to make Web pages more attractive, more involving, and more inspiring.
There was a time in the U.K., for example, when the TV ads were actually more interesting than much of the programing. It is possible. It does happen. Brazil is another country where advertising can be far more involving far than the latest soap opera.
As Google decides that display advertising is where the new money will inevitably be, ad agencies might just think about creating work that makes Google's pages a little more inviting, a little more, dare one say it, exciting.
How strange it might be, in some optimistic future, if advertising created by outsiders actually helped Google with its business as well as advertisers with theirs.
The advent of Bing has shown that just a little aesthetic sense might, in fact, help to attract real people out there, those scouring the Web for anything that might brighten their day.
Just imagine if Google's and YouTube's pages were adorned with ads that offered wit, charm, and design sense as opposed to little blue words offering last minute vacations or little yellow words promising erectile function.
Might that be good for business? Might it even encourage YouTube, in particular, into a redesign?
Microsoft's new Bing search service is the fastest-growing U.S. search engine among the top 10, according to a Nielsen report released Monday.
The total amount of searches on Bing rang in at 1.1 billion for the month of August, a leap of 22.1 percent over July, winning Microsoft a 10.7 percent share of the search engine market.
Google remained in the top spot with a commanding 64.6 percent share, accounting for 7 billion searches in August, a gain of 2.6 percent over July. Yahoo saw its search results drop 4.2 percent for the month to 1.7 billion, earning it 16 percent of the market.
(Credit:
Nielsen)
Other players in the top 10 included AOL Search in fourth place with 333 million searches and Ask.com Search in fifth with 186 million searches.
Similar studies have also seen a boost in Microsoft's search business. An August report from ComScore discovered that Microsoft's share of the global search engine market lept 41 percent from July 2008 to July 2009. Bing was introduced in May, taking the place of Microsoft's Live Search.
Earlier this week, Microsoft showed off a "visual search" feature for Bing that returns thumbnail images for at least some search results. Microsoft reportedly will be debuting a Bing 2.0 sometime soon sporting a variety of new features.
Microsoft has responded swiftly to suggestions that its Bing search engine seems to throw up ads alongside the keyword "pornography".
In a post Thursday, I outlined some of the suspicions that surrounded the appearance of ads for Bing next to searches for fleshy entertainment.
A Microsoft representative declared in an e-mail: "Microsoft has not purchased the keyword 'pornography,' and this term has never been in our AdWords account."
This will serve as a considerable relief to many upstanding citizens.
The company representative continued: "It is our policy on the Bing marketing team that we do not have any adult content as part of any of our keyword buys or other marketing campaigns."
However, Microsoft has vivid views about how this alleged relationship between "binging" and films featuring somewhat less talented actors naked might have come about.
"The keyword that seems to be triggering these results is 'free videos,'" the Microsoft representative explained. "We are following up with Google to understand why this ad is showing up in these types of queries."
That should be a very interesting conversation. One looks forward to reading a transcript.
Linux users are known for being a somewhat finicky lot. Despite broader application support for Windows and a better user experience in Mac OS X, Linux "desktop" users swear by the open-source operating system (and sometimes swear at its competitors).
It's therefore somewhat telling that Linux users overwhelmingly choose Google as their preferred search engine, according to data released today by Chitika, an online advertising network. Chitika analyzed data from 163 million searches across its advertising network between July 30 and August 16, and came up with the following:
(Credit:
Dan Ruby, Chitika)
Despite the concerns about Google and privacy and despite Microsoft's rising relevance in search through its Bing "decision engine," Google wins over Linux users 94.61 percent of the time. While it's not surprising that Linux users would shun a Microsoft-sponsored search engine, it is surprising that they so heavily congregate around just one search engine.
After all, this is the crowd that has created (literally) thousands of Linux distributions. For a community so devoted to choice, it's telling that such a disparate community would unify on Google search. Perhaps Yahoo's apparent willingness to prostrate itself before Microsoft has turned off the Linux crowd, but there are other alternatives.
Open source, after all, is all about alternatives. There are open-source alternatives to Google Analytics (Piwik, Open-Tube, etc.), Google Search Appliance (Lucene/Solr), Google Docs (OpenGoo), Google Earth (World Wind), and more.
But for search, the Linux contingent of the open-source community seems settled on Google.
Follow me on Twitter @mjasay.
With Bing, Microsoft is trying to reinvigorate its role in the search business. It has also inadvertently brought renewed attention to the problem of illicit pharmacies operating on the Internet.
The attention on Bing came earlier this month with the results of a study that examined Internet pharmacy ads (PDF) on Microsoft's revamped search engine. The study, conducted by LegitScript, an online pharmacy verification service, and KnujOn, an Internet compliance company, found that 90 percent of the reviewed Internet pharmacy advertisements were from fake or illegal Internet pharmacies. It also found that most of the Internet pharmacies reached through sponsored ads on Bing did not require a valid prescription.
Sponsored ads are links, paid for by companies hawking products and services, that turn up at the top of search results pages alongside noncommercial links.
A study by LegitScript and KnujOn takes Microsoft to task for sponsored search ads on its Bing site that lead to sketchy Internet pharmacies. (Click image to enlarge.)
(Credit: LegitScript)"We were able to purchase potentially addictive drugs without a prescription or any age verification via Bing.com ads," LegitScript President John Horton told CNET News. "We also received counterfeit medication. Microsoft profits from these illegal ads, which put Internet users at risk."
But the problem isn't confined to Bing. For all the buzz generated by Bing--which debuted in June, replacing Microsoft's Live Search--it's still only the third most-used search tool, dwarfed by first-place Google and also well behind Yahoo. And those search engines themselves are no strangers to ads for illicit pharmacies.
The problem has also been around since consumers began flocking to the Internet more than a decade ago. In 2003, for instance, Yahoo's Overture unit bowed to pressure from pharmacy groups and stopped selling search-related advertising to unlicensed online pharmacies. That also spelled an end to the troublesome ads on Microsoft's MSN portal, at that time a significant partner of Overture.
Over the last decade, the situation has evolved to bring new challenges.
"In the early years of the Internet, it was a case of entrepreneurs not understanding the legal requirements for the dispensing of drugs. Later, it was the push by senior citizens and public officials to obtain drugs that were cheaper than medications available in the U.S.," said Carmen Catizone, executive director of the trade group National Association of Boards of Pharmacies.
"At the present time," said Catizone, who vouched for the research by LegitScript, "the Internet has become a haven for drug seekers and abusers, particularly (regarding) controlled substances. It is a much more serious and dangerous phase of the Internet."
Rogue online pharmacies sell a wide range of medications, from the sleep aid Ambien to the muscle relaxant Soma and the erectile dysfunction treatments Viagra and Cialis. The NABP lists only 18 certified and recommended online drugstores at its Web site, while more than 3,800 are non-compliant and not recommended
The response from Redmond
Microsoft disputes LegitScript's claim that 90 percent of the sponsored Internet pharmacy ads on Bing are fake or illegal, adding that it is working to weed out the rogue advertisers that do slip through. The company uses an Internet pharmacy verification service called PharmacyChecker--a competitor of LegitScript--to ensure that its sponsored prescription drug advertisements are legitimate.
