Digital Media

Some, perhaps including Rupert Murdoch, might find this story uplifting.

While there has been much recent bellowing, whining, and general cat-on-heat griping about Google making money from the fine work of others, now I can report that some are finding ways to make money piggybacking on the broad spine of Google's engineering.

Two enterprising entities, different in their form but united in their purpose, have attempted to use Google's Street View as a medium for their own commercial messages.

First, there was car rental company AutoShare, the Canadian equivalent Zipcar in the U.S. You know, the folks who are always reserving spots in your favorite parking lot. Well, AutoShare thought it would be fun to ask its customers to look out for its cars on Street View and offer a limited number of them prizes for their vision.

(Credit: AutoShare)

The prize wasn't much: 100 strong Canadian dollars. But with some astute ad targeting in locations such as Facebook and Google, their "In-The-Wild" promotion seems to have entertained the world-weary citizens of Toronto.

Indeed, the AutoShare Twitter page shows that people got rather excited about looking for AutoShare's 200 cars on Google's public-spirited cameras.

This enterprising thought process was, perhaps, topped by Editors. Editors is an indie band (don't most bands have to be indie these days?) from the British town of Birmingham, where the people who claim to be my parents say I was born.

To launch their latest album, Editors used a little Flash trickery to hack into Street View, London version, and create their own custom locations where people could enjoy some of their really very fine music and even see some of the band's fans. (Video embedded)

Editors were rather clever in choosing locations that were not normally accessible on Street View.

Recently, I wrote about IKEA's wonderful use of Facebook to launch a store in Malmo, Sweden. And I know some people thought one should point out that this use was not entirely in accordance with Facebook's promotional guidelines.

However, when companies decide that on occasion they'd prefer to use information you thought might be private for commercial gain, when companies ask you to opt out (if they ask you at all) rather than opt in, there are those who might feel that some enterprising uses of, say, Facebook and Google Street View, should be classified as pioneering.

Great commerce, just like great art, sometimes breaks a couple of rules, doesn't it? In fact, Murdoch has done it quite brilliantly on occasion.

A new DARPA contest is using balloons to test our social-networking skills.

After kicking off the Internet 40 years ago, the Defense Advanced Research Projects Agency is again tapping into the Net for a new challenge. The DARPA Network Challenge will award $40,000 to the first person who can identify the latitudes and longitudes of 10 red weather balloons positioned at different parts of the sky across the continental United States.

The 8-foot balloons are scheduled to lift off on Saturday at 7 a.m. PST and remain in their locations throughout the day, until sunset. The contest will be open until December 14, so contestants will have a little more than a week to gather up and submit their answers.

But the contest has a twist. Since no one person can identify all 10 balloons across the States in one day, challengers will need to rely on social networks to team up with others to pinpoint the locations of the balloons. DARPA's goal here is not to see if people can answer the question but to gauge how we use social networks to resolve a problem.

DARPA plans to launch 10 red weather balloons, somewhat larger than the one shown here, around the continental United States, and competitors are invited to try to identify the precise latitudes and longitudes of all 10 balloons to win a $40,000 prize.

(Credit: U.S. Air Force photo/Chief Master Sgt. Gary Emery)

"We are not interested in the balloons. We already know where those are," Norman Whitaker, DARPA's deputy director of transformational convergence technology, said in a statement. "It's the techniques people use to solve the challenge we're focused on. We have people who are going to be actively watching from the sidelines to see how this plays out."

Whitaker is hoping the contest will offer insight into how the Internet and social networks can help people build teams and collaborate with each other to solve real problems and challenges.

DARPA is leaving it up to the contestants to best figure out how to work with others to track the balloons. One example posed by Whitaker is that of using a Web site to offer a portion of the prize to anyone who shares info about the locations of the balloons. Another idea is to work with a charity and donate your winnings. People can also naturally ask for help through Web-based tools such as Facebook or Twitter, connecting via computers or smartphones.

Although the challenge may be tough, Whitaker believes that at least one person will be able to solve it, whether it takes five minutes or all day. But if no one responds with the locations of all 10 balloons by the December 14 deadline, the agency will reward the $40,000 to the first person who tracked down at least five of them.

DARPA isn't sure yet what it will do with the information it finds. But that's never stopped the agency before. "We're DARPA," Whitaker said. "We like to do things that are really out of the box."

The agency enjoys a history of out-of-the-box challenges. Past contests have set up races between unmanned, robotic vehicles, including DARPA's 2005 Grand Challenge and its 2007 Urban Grand Challenge.

Are you willing to take the DARPA challenge? How would you use the Internet and social networks to win the prize?

He calls himself Agent Zero. His shirt number is a big, fat zero. And this accurately reflects the number of tweets Gilbert Arenas has posted to his Twitter account.

It's not that Arenas, the Washington Wizards point guard, isn't confident of his literary skills. Oh, no. Just look at his finely sculpted blog.

However, according to The Washington Post, Arenas has no interest in being a small time Twitter player. He wants 1 million followers before he will start to offer tweets from his copious and wondrous life and imagination.

Just last week Arenas told the Associated Press that he's chosen to go for 1 million because "it's so far-fetched."

And when some cruel know-it-all tried to point out that the way folks normally get followers is, well, by tweeting, Arenas replied with the sagacity of Wittgenstein: "I'm trying to do the opposite."

So that you can get some sense of Arenas' twittering possibilities, I have embedded a small piece of film featuring the Arenas bobblehead, quite a character in its own right.

However, I know you'll be wondering just how far away Arenas is from achieving immortal far-fetchedness. Well, he's pretty close to catching Shaquille O'Neal, who enjoys just over 2.5 million followers.

Yes, Arenas has already amassed, at the time of typing this, 5,717 followers. Perhaps the 4-9 Wizards will need to win a few more games before his Twitter page is swamped by mass anticipation of Arenas' first tweet.

The unveiling of the iPhone, the debut of Twitter, and the growth of Craigslist are just three of the decade's most influential Internet moments, as judged by the Webby Awards.

The folks behind the Webby Awards, presented each year for excellence on the Internet, dove into the top 10 craze this week, laying out their picks for the Internet developments of the past 10 years that have had the greatest reverberations. (And no, they're not a year ahead of schedule, despite the tendency of list makers to rally in years that end in '10. The decade technically runs from 2000 to 2009, with 2010 being the start of the next decade.)

The Webby Awards rundown of the decade in chronological order:

• Craigslist moving outside San Francisco in 2000 to revamp the whole notion of classified ads, striking fear in the hearts of newspapers everywhere.
• The launch of Google AdWords in 2000, opening up a new world of advertising for businesses both large and small.
• The start of Wikipedia in 2001 showing off the Internet's ability to let online strangers collaborate, leading to more than 14 million articles in 271 different languages.
• The takedown of Napster in 2001, triggering a revolution in the way we now grab our music and videos.
• Google's IPO in 2004, creating a massive, dominant, and far-reaching force on the Internet.
• The online video revolution in 2006 triggered by beefy bandwidth, cheap camcorders, and YouTube, flooding cyberspace with an array of professional and not-so-professional videos.
• The expansion of Facebook and the debut of Twitter in 2006, creating a fresh way for us to interact and communicate with friends and family.
• The launch of the iPhone in 2007, helping us hop onto the Internet anywhere, anytime through a cell phone.
• The U.S. presidential campaign in 2008 tapping into the Internet with videos like "Obama Girl," social networking use among voters, and online fundraising.
• The Iranian election protesters in 2009 using Twitter to spread their word, a movement that prompted the U.S. State Department to ask Twitter to keep the site up and running.

That's a pretty good list, but of course it immediately started us thinking about the influential Internet-related moments and developments from 2000 to 2009 that got short shrift or that got left off entirely.

Our list, in no particular order:

• The debut and growth of Firefox: The first browser to challenge the IE monopoly, Firefox now holds a 25 percent market share, paving the way for other players like Google Chrome.
• The arrival of blogging: Started as simple online diaries, blogs have grown to become a valid and valued source of news, opinion, and information. As a corollary, there's the rise of RSS, which lets the latest information come to us instead of our having to go out and find it.
• The surge in broadband: The availability of DSL, cable, satellite, and now Fios put a nail in the coffin for dial-up access, letting us download files in seconds, watch each other on webcams, and stream high-res videos.
• The allure of torrents: Whether used for legal or illegal file sharing, technologies like BitTorrent let us share and download all types of content across the Web from movies and TV shows to software. And speaking of movies and TV--the popularity of sites like Hulu and Netflix demonstrated that you no longer need a costly cable TV subscription to indulge your viewing inclinations.
• The reinvention of the telephone. On the one hand, there were VoIP services such as Skype, which saved us from expensive long-distance bills. On the other was 3G technology and mobile broadband, which let us jump into cyberspace from our phones, Netbooks, and a host of other portable gadgets.
• The rise of home workers: Thanks to the Internet, you can now run a full-fledged business or work for your employer without having to leave the house. There's also online education--with many accredited schools now online, today you can attend college or graduate school and get a full degree from your own computer.
• The ascent of Salesforce and cloud computing: With the success of cloud-computing providers like Salesforce, companies can now run much of their business online without the hassle of maintaining their own internal resources.
• The looming menace of cyberwarfare: On the downside, the Internet showed signs of becoming a new virtual battleground between countries, as in the purported cyberattacks against Estonia and Georgia.
• The lessons of the dot-com crash: The decade was barely under way when that bubble burst hard; wildly inflated stocks were tanking and Wall Street was reeling, frenetically hyped Web companies were imploding, and our retirement plans took a beating. That seem so long ago now, what with the current miserable state of the economy, post-housing bubble crash.

Do you agree or disagree with those picks? Sound off in the comments section below.

The Swedish town of Malmo is a wonderful place.

Some feel it is wonderful because it is the spiritual home of a band that was once cool, the Cardigans.

But now all committed social networkers will think Malmo is wonderful because of its IKEA. You see, the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn't really have a lot of money to let people know about it.

So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.

The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album.

Then it put out word that the first person to tag their name to a product in the pictures, won it.

Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents' ashes.

Before Facebook could take credit for its own wonderful ingenuity in creating the world's most needed Web site, thousands of Swedes were spreading pictures of IKEA showrooms all around the personal galaxy known as their profile pages.

Please look at the video I have embedded, as this idea is, as the best always are, simple and inspired. Which, some would say, also perfectly describes the clever, affordable, if sometimes maddening-to-put-together little things made by IKEA.

Insurance companies want us to be healthy. Really, they do. They have our interests at heart, and they defend those interests with an unusual zeal. This is why I am wondering which details might be missing from the tale of Natalie Blanchard.

According to the Associated Press, Blanchard, a 29-year-old IBM employee from Bromont, Quebec, was suffering from depression and took time away from work, relying on sick-leave benefits from her insurer, Manulife Financial.

The monthly payments were suddenly halted. When she called Manulife to ask why, she says she was told that it had espied photos on her Facebook page that showed her cheerful. Ergo, the argument allegedly went, she was able to work. Which led to the second ergo: no more payments.

The pictures, about which I am sure you are already wondering, were of her at a show featuring those tensing torsos, the Chippendales, as well as at a birthday party and on a beach holiday.

Depression is a nasty business. Cures are not exactly logical. And Blanchard says she went on three trips, each of a four-day duration, after consulting with her psychiatrist.

Manulife, while confirming (footage from Sky News embedded here) that it does use social-networking sites to, well, check up on its customers, also said, "We would not deny or terminate a valid claim solely based on information published on Web sites such as Facebook."

Perhaps you, too, have some questions. What sort of a life is it when you spend your days trawling social-networking sites to sniff around your customers' personal existence? How is it that Manulife observed Blanchard's photos? Did she leave her Facebook page entirely open, or could it be that she had her insurance agent as one of her Facebook friends? Was she, indeed, already under suspicion before the Facebook trawling began?

December 8, this case will be heard in the Quebec Superior Court. Surely, we will learn a little more about Natalie Blanchard and a little more about Manulife. Perhaps Facebook could provide a live feed from the proceedings?

No, this isn't The Onion.

But just look at that headline and wonder how it could possibly be true.

Well, according to Newsday, Canadian teen sensation Justin Bieber was due to conduct an album signing at the Roosevelt Field mall in Garden City, N.Y.

It seems that thousands of teenage girls turned up to mob the wondrous teen hope, a happening perhaps so frightening that Bieber did not turn up.

The Nassau County police became rather concerned that the crowd might break the glass in store windows with its shrieking. (The official word seems to have been "unruly," but teenage girls are never really that.)

So they asked a senior vice president from Island Def Jam Records (Bieber's record label), James A. Roppo, to do what record label executives often do when solving a difficult situation: tweet.

However, he is alleged to have not complied with this endearing request and thus found himself arrested, pending charges that might, according to the police, comprise criminal nuisance, endangering the welfare of a minor, and obstructing government administration.

Kevin Smith of the Nassau County Police told the AP: "We asked for his help in getting the crowd to go away by sending out a Twitter message. By not cooperating with us, we feel he put lives in danger and the public at risk."

What is somewhat peculiar is that a tweet was sent from Justin Bieber's account around the time of the arrest, reading: "they are not allowing me to come into the mall. if you don't leave, I and my fans will be arrested, as the police just told us."

Bieber followed this message up with another tweet pleading for the high-pitched wailers to disperse, just three minutes later.

All this occurred Friday. And, thanks to Bieber himself, I have embedded YouTube footage of the melee at the mall.

Bieber posted a link to this footage Saturday and tweeted, "wow. this upsets me. the mall should of had proper security. They wouldnt let me in! Gotta make this right 4 the fans."

Well, yes, it should of. Just look at the worried faces of the parents. Just listen to the screams of the aficionadas. This is the kind of nightmare many will have experienced after a large tub of dulce de leche eaten well past midnight.

I cannot imagine what Roppo might have said to the police in order to incite their wrath. However, looking at this footage, I suspect that something like "Look at these people!!!! They're outta their minds!!! You really think a tweet is going to stop them from screaming?!!!" might have been part of the dialogue.

It is also pleasantly reassuring that the mall staff appears, near the end of the footage, to have resorted to analog crowd dispersal means. Yes, someone found a loudhailer.

However, I can find no record of any arrests from the scene other than Roppo's. And certainly, no one else appears to have been arrested for refusing to tweet.

Therefore, this truly seems to be a world first. One can only look forward to the day when someone's Facebook friends cause them to be arrested for not updating their status.

I was just sending a tweet about some excellent chicken livers I'd eaten when I espied some information that made my acid perform a refluctive motion.

According to eMarketer, three different digital actuaries declared that Twitter traffic has performed a slight plummet.

While comScore suggested a drop of 8.1 percent in October and Compete estimated 2.1 percent, while Nielsen, that apogee of accuracy, declared a 27.8 percent decline between September and October.

Nostradamus is on Twitter. Does this secure its future?

(Credit: CC RachScottHalls/Flickr)

It seems that these figures, blessedly inconsistent as they are, are not taking account of all the third-party and mobile methods of keeping everyone up with your eating, drinking, reading, philosophizing and socializing.

But is it also possible that some people will simply never participate in the Twitter phenomenon, finding it either annoying, uncool, or even too much effort?

With Twitter intent on becoming more businesslike (why does the word 'more' seem slightly redundant here?), 2010 seems destined to be the year that the microblogging service becomes either de rigueur or dazed and confused.

Will Twitter become a permanent habit or a disappearing, perhaps even elitist, fad? I'll tweet Nostradamus and ask him.

You didn't know Nostradamus is on Twitter? Where have you been?

You know this is serious because they've already talked about it on SportsCenter.

Wednesday saw one of the most painful pieces of cheating that soccer has enjoyed since, oh, since pretty much any other World Cup qualifying game.

However, this occurred in the dying minutes, featured one of the most famous players in the world (yes, he's been on the front of an EA FIFA game box), affected the result of the game, and was so crudely obvious that the world has decided to fight back by socially networking.

In case you were only recently released after being abducted by recalcitrant performance artists, France was playing Ireland for the privilege of going to the World Cup finals in South Africa. Ireland was winning.

Thierry Henry, contemplating moral philosophy, when he played for London's Arsenal.

(Credit: Cc BobbyMond/Flickr)

A ball was hopefully pumped into the Irish penalty area. The French captain, Thierry Henry, reached out his left hand to control the ball, enjoyed the feeling so much he actually handled it twice, then crossed the ball for an embarrassed teammate, Willam Gallas, to score and eliminate the plucky Irish. (It is compulsory to use the term "plucky" when referring to the Irish soccer team.)

Henry, perhaps sensing his precious image evaporating, admitted Friday that the game should be replayed.

Even though the sport's governing body, FIFA, has declared no replay will happen, it now has to deal with perhaps the fastest-growing Facebook group on earth.

Petition to have IRELAND VS FRANCE REPLAYED!!!!! already has secured more than 250,000 members since its inception, as well as an increasing amount of media coverage.

What is clear from the group is that people from all over the world are incensed that FIFA has haughtily dismissed the power of the people, the socially networking people. The group has organized a protest in Dublin, 2 p.m. local time Saturday.

If I were one of the fine-dining, bouncy-bellied officials at FIFA, I would pay a little more attention to this Facebook group. The last time someone so blatantly ignored the will of the socially-networking people--who, in the Facebook group's case, include many from France itself--it was a lady who guffawed: "Let them eat cake."

Yes, she was Queen of France and it did not end well for her. I feel sure Marie Antoinette would have wished for a little replay in her own life. And I feel equally sure that, were she alive today, she would be joining the Facebook group "Petition to have IRELAND VS FRANCE REPLAYED!!!!!" in demanding a rerun of this most important game.