Delete 10 Facebook friends, get a free Whopper
(Credit: Burger King)Facebook's developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious.
Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.
Burger King has put out some interesting campaigns as of late ("Whopper Virgin," "Subservient Chicken"), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. "Now is the time to put your fair-weather Web friendships to the test," the Whopper Sacrifice site explains. "Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.
The funniest part: The "sacrifices" show up in your activity feed. So it'll say, for example, "Caroline sacrificed Josh Lowensohn for a free Whopper." Unfortunately, you can't delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account.
My Facebook friends had better appreciate the fact that I made a New Year's resolution to cut out red meat. Hint, hint.
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
Or else add an extra 10 friends ahead of time so that I don't un-add anyone I truly care about.
http://thefutureofads.com/2009/01/09/burger-king-lets-people-sacrifice-friendships-for-whoppers/
I've never seen anything like this. That's actually really funny. I hate Burger King, otherwise I'd participate just for the fun of it.
Hey, got any friends you don't need, or don't care about anymore? Just delete them to get yourself a free Whopper. Hey, why not?
I don't see this generating new customers for BK, however it should do a great job of increasing current customer frequency.
Practically everyone here in the United States has already been to both McDonalds and Burger King. And Wendy's.
The most this can do is create customers who come more frequently.
(Or just people like me, who'll show up for the free food, and not come back for quite some time)
For each free Whopper given out, 10 more people are notified.
So it grows exponentially.
It's brilliant, to be honest.
http://www.facebook.com/group.php?gid=43515578541
The idea is that everyone on Facebook should join the group and the group members act as sacrificial friends that allow you to add them and sacrifice them immediately so everyone can get a free Whopper?
JOIN THE FUN!!!
Too lazy to start it up again.
I could go a whopper now.
Secondly I hope you enjoy living on your privileged industrialized continent. Don't you feel great that your ancestors cut down forests before you, so you're able to live prosperous life and complain when other people do it in order to increase their own prosperity? People who struggle to even have one meal a day really don't give a hoot how you and other white upper middle-class liberals think they're harming the environment. Don't be so greedy and inconsiderate.
It's funny how people complain about stars that sell out, yet they'll barely wince to delete a friend for junk food.
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by alombarte
January 9, 2009 8:45 AM PST
- When Facebook asks you to give permissions to the application you a re giving permission to Burger King to know ANYTHING about you. Your profile, pictures, anything...
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by gimpordie
January 9, 2009 3:55 PM PST
- that sounds scary :(
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Showing 1 of 2 pages (43 Comments)They will create a huge database with your free information. Adding facebook applications is not free fellows