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March 17, 2008 2:01 PM PDT

What does a $176,400 iPhone look like?

by Mike Yamamoto
  • 1 comment
(Credit: Aloisson)

Austrian designer and jeweler Peter Aloisson is no stranger to over-the-top customized handsets, but he surprisingly wasn't the first to create a diamond-studded iPhone. That distinction was claimed last year by Amosu and its 420-stone model, which listed for $41,225.

But he's come back with a vengeance in releasing his own version, the "Princess Plus"--so named because nearly half of its 318 diamonds have square princess cuts, as opposed to the more common round stones. The 17.75 carats of rock set, in 18 white gold around the edge of the phone, has pushed the price to 120,000 euros, or $176,400.

That makes it the world's most expensive iPhone, according to Luxurylaunches, and we're in no position to doubt it. There's good news for the frugal shopper, however: A version with only round-cut diamonds can be had for the substantially discounted sum of $66,150.

Yet we can't help but quibble with the "Princess Plus" moniker. Rather than an ultra-luxury phone, it sounds like the name of a mall store for zaftig-size clothing. Not that there's anything wrong with that.

January 16, 2008 3:36 AM PST

Need an iPhone case? Here's one for $20,000

by Mike Yamamoto
  • 1 comment
(Credit: Case-mate)

Silly us. After seeing Amosu's work on its diamond iPhone, we thought there was a market for such things. But apparently it's the case that people are after.

Case-mate's cleverly named "Diamond Case" is made with 42 of the rocks, totaling 3.5 carats, embedded in 18k gold. Tech Digest says the company gave one away at Macworld and will happily sell them for $20,000 apiece if you didn't attend. There's also a carbon-fiber version for $90, in case you're in need of a late Christmas gift for the butler.

But a bit of advice for the company: Lose the cheesy nameplate.

October 29, 2007 7:19 PM PDT

It was inevitable: a diamond iPhone

by Mike Yamamoto
  • 3 comments
(Credit: Amosu)

Where there's gold, diamonds are sure to follow. It's become a familiar pattern, as we saw most recently with an 18k gold Shuffle that was soon followed by a diamond-encrusted version. So it was time to start an office pool after a 24k iPhone began making the rounds a few weeks ago.

Like clockwork, today Crave got an email from Amosu, one of the more prolific bling meisters in the gadget world, with what it calls "the first diamond Apple iPhone." In classically over-the-top fashion, the U.K. purveyor has adorned this limited edition with 420 diamonds totaling 5.65 carats set in 18k white or yellow gold, with a choice of white, black or pink sapphires. Decisions, decisions.

It wasn't officially listed on Amosu's Web site as of this writing, but we have little doubt that it'll make good on its promise for a launch next month, given its track record--especially because it knows that there are people out there actually willing to pay the $41,225 price. We hope only that it doesn't become the model for an iPhone pendant.

October 1, 2007 1:28 PM PDT

A Nokia N95 wins the lottery

by Mike Yamamoto
  • 1 comment
(Credit: Amosu)

If more tech companies were as aggressive as Amosu, we probably wouldn't have nearly as many product launch delays as we do today. The U.K.-based bling meister--which promises to customize pretty much anything in "diamonds, gold or white gold"--has done it again with a diamond encrusted Nokia N95.

And unlike so many "special editions" that number in the tens or even hundreds of thousands, the diamond N95 is limited to just 10 handsets. The specs indicate why: It's made of 18-karat solid gold and festooned with 325 diamonds totaling 3.30 carats--for about $24,500. Amosu generously allows buyers to choose the color of the stones and whether they want white or yellow gold. The phone also comes with a one-year complimentary international concierge service.

Before you gag on the photo, remember that it can always be worse. It could have a leopard-skin design or cost as much as the Vertu's $310,000 "Signature Cobra."

August 23, 2007 6:00 AM PDT

In this case, the devil wears 24k gold

by Mike Yamamoto
  • Post a comment
(Credit: GeekSugar)

Just for the record, iPods aren't the only gadgets that can be covered in diamonds or dipped in gold. GeekSugar says Amosu, which gave us the gold iPod, has veered beyond Apple products and applied its 24k gilding brush to LG's Prada phone for just under $1,000.

It's not the first time that Amosu has branched out, of course, given that it's promised to customize just about anything for the right price (or the wrong one, depending on your point of view). But don't worry, it still has more than a little ways to go before catching up with the $1.3 million "Diamond Crypto Smartphone."

April 22, 2007 5:33 AM PDT

Behold, the 24k iPod

by Mike Yamamoto
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(Credit: Amosu)

Et tu, iPod? Say it ain't so.

We've come to accept the electronics industry's penchant for taking perfectly decent products and making them disgustingly garish, especially where gold is involved. But the idealist in us naively thought the iPod would be immune to this unfortunate trend.

Yet there it is on Luxurylaunches, in all its 24k glory--and not just any gold, but "unique hardened mirror gold," whatever that means, from $600 to $800.

And who's responsible for this egregious blingdom? Why, Amosu, of course.

April 21, 2007 4:00 AM PDT

Get all your gadgets stoned

by Mike Yamamoto
  • Post a comment

The Crystal Chick's handiwork

(Credit: Gadget Candy)

Seeing yesterday's $10,000 phone reminded us (unfortunately) of the leopard-spotted diamond Krzr from the same designer, as well as a perfectly matching mouse from Saks. It then occurred to us: These fancy designers aren't the only ones who can come up with audaciously ugly phones and mice.

Textually.org, for example, notes that Amosu.com will "customize your cell phone with diamonds, gold or white gold or make one unique piece according to your specification." And for your bejeweled mouse, Gadget Candy suggests U.K.-based The Crystal Chick, which will create "Brit-born babies" in up to five colors of Swarovski crystals (of course), including fuchsia, sapphire and peridot.

Good taste is overrated anyway.

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