Correction at 4:50 a.m. PDT November 18: Cammie Dunaway incorrectly described Wii's October sales figures compared with other next-generation game consoles. Wii sales were nearly the total of its rivals combined.
Stung by lower Wii sales and a couple of down quarters, Nintendo may be a bit off its game this year. But Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing, keeps focused on the company's strengths and positive numbers.
The recession and a paucity of blockbuster titles have taken a bite out of the overall video game industry this year, with revenue down from record levels in 2008. Nintendo certainly hasn't been immune. For the first half of the year, earnings fell about 50 percent from 2008, while Will sales dipped.
In the midst of this atmosphere, I spoke on Thursday with Dunaway, known to many video game buffs for her high-spirited appearances at E3.
Though I asked Dunaway about the company's revenue decline, lower console sales, and potential competition, she continually championed Nintendo's assets, including its Wii and DS consoles and recent popular games like Wii Sports Resort and Wii Fit Plus, as well as new titles like Super Mario Bros.
Dunaway's optimism about Nintendo may have been borne out by the latest results. Though overall video game revenue fell in October, the Wii bounced back to recover its spot as the top selling console, according to NPD.
Last month, Nintendo sold 507,000 Wiis, compared with 320,600 Sony PlayStation 3s and 249,700 Microsoft Xbox 360s. Coming in second in video game hardware sales was Nintendo's portable DSi and DS Lite, with gamers scooping up 457,000 units.
Four of Nintendo's titles also did well in October, finishing in the top 10. The company sold 232,000 copies of Wii Fit Plus alone, and 209,000 of Wii Fit Plus bundled with the Balance Board. Wii Sports Resort scored with 179,000 copies sold, while Kingdom Hearts 358/2 Days for the DS found 169,000 new customers.
I spoke with Dunaway by phone before before NPD released the October sales figures. But she certainly knew ahead of time that the numbers would look good for Nintendo.
Q: The question on everyone's mind is Nintendo's performance this year. For the first half, earnings were down about 50 percent. Sales for the Wii have dropped. Your president, [Satoru] Iwata, recently admitted that sales of the Wii have stalled. What do you pin as the reasons for this downturn, both for the company and for the Wii itself?
Dunaway: Let's talk about the U.S., and let's break it down into the separate platforms. So, speaking first about the Wii--what's important to understand is that in 2008, we sold 10 million units of the Wii, which was a record for any console ever in history. And so it's a high mark.
What's also important to understand is that the pacing of our software this year was quite different than it was in 2008. In 2008, our big titles were released early in the year. And this year's huge title, released a few weeks ago in October, Wii Fit Plus, is doing quite well. And then arguably, the largest title of the year, New Super Mario Bros. for the Wii, only releases Sunday [November 15]. So we believe that going into the holiday season, consumers will continue to look for the products they see as representing the best value and the most fun.
Now on DS, we also had a record setting year last year, selling over 10 million units, and we are actually 16 percent above that pace year-to-date in 2009. So the combination of DS Lite and our new product DSi is really resonating with consumers.
Then on software, here in the U.S., our software for both Wii and Nintendo DS is actually up over a year ago. So despite the fact that our big titles are yet to come, we still have had a good year overlapping a tremendous year with our software.
Can you talk about some of the new titles Nintendo has in store for the holidays and next year? You mentioned Super Mario Bros. is a key title for the holidays. Are there others?
Dunaway: Looking to some of the additional titles for the holidays, New Super Mario Bros., for the first time enables four people to play a Mario game together. And it is going to be something that provides tremendous challenge to experienced gamers, and something a brand new gamer can jump in with their friends and family and enjoy. So that one will be a monster hit.
We also on the DS side have a new Zelda title--Zelda Spirit Tracks--coming on December 7. And Zelda titles are always strong performers, and it's a franchise that loyalists look forward to, line up to get copies of. And it's a title that we also think expanded market consumers will enjoy because of its heart. It's really about solving puzzles and going on an adventure, which is something that really anyone can have a good time doing.
Then as we go into next year, while we haven't announced timing, we have announced that we'll be launching a new Pokemon Gold and Silver, which has broken all records on its launch in Japan. [We're also launching] a title that will be great for loyalists called Sin & Punishment and a title called Endless Ocean that really provides a wonderful family experience on the Wii.
... Read moreSales of the Nintendo Wii have been flagging lately, and the number of quality titles coming out for this generation's best-selling system seems to be getting thinner every month. What better to fix everything than Mario? New Super Mario Bros. sold over 19 million copies for the DS, and now the Wii sequel has arrived just in time to give a breath of life into the little white box. We've been quite bullish about this new game after multiplayer hands-on and single-player sessions earlier this year. Now, after playing the final boxed version all weekend, did it live up to our lofty expectations? Our takes are below.
Scott:
Nintendo wisely chose to make its headlining release this holiday a marquee game for its most popular mascot. The surprising part was putting the whole game in 2D.
After the success of 3D Mario games, including Super Mario Galaxy, dating back to 1996, the decision to make New Super Mario Bros. Wii a 2D game could be considered baffling. But it's actually a somewhat brilliant move: for all of Galaxy's incredible visuals, it's not instantly accessible to older casual gamers. SNES-era Super Mario is, and New Super Mario Bros. Wii is a better-rendered, 16x9 wide-screen retro-update to the classic series that effectively ended with Super Mario World. The game's all-new levels and clever updates to the game mechanics make this an excellent sequel for the Mario ultrafans.
Much like the DS game New Super Mario Bros., Mario and much of his environment are composed of 3D graphics moving in 2D, lending a much smoother look than sprite-based retro gaming. For single-player fans, the eight-plus worlds and many secrets are actually pretty difficult, and offer plenty of value. Throwing in four-player co-op through the whole game transforms Mario into an experience more like Super Smash Bros. as players compete for power-ups in ways that are often downright mean.
Two other multiplayer modes offer different ways to play the single-player courses, and, sadly, none of the multiplayer is online. Still, the 2D arena offers some of the best multiplayer play that the Wii has ever seen, and that, combined with the mainstream family-friendly feel, could catapult New Super Mario Bros. Wii to the very top of the Wii's best-sellers' list. ... Read more
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It's retro right down to the box art.
(Credit: Nintendo)This holiday season, amid an economy that's still in the tank, game companies are stingier with their first-party release schedule. In fact, each of the Big Three (Sony, Microsoft, Nintendo) are only targeting one or two games for their systems before Christmas. Nintendo has one single title that's prominent for the Nintendo Wii, and that's New Super Mario Bros. Wii.
We got a chance to play one or two of the side-scrolling title's multiplayer modes a while back, but we didn't know whether Mario's home console return to 2D platforming would also feature a single-player mode that had as much going for it as old-school favorites like Super Mario World.
After last night's playthrough and a discussion with Mario creator Shigeru Miyamoto (translated via Nintendo of America's Bill Trinen), the answer to that question is undoubtedly yes.
Mr. Miyamoto answered questions regarding his new game, in particular why it's a 2D game when Super Mario Galaxy achieved such great success both critically and financially as a 3D Wii title.
According to Miyamoto, who participated in a reporter's roundtable Thursday night in New York City, what makes a Mario game is being "simple to control and easy to understand." The multiplayer modes of New Super Mario Bros. Wii include both four-player competitive Smash Bros.-inspired modes such as Coin Battle, as well as hop-in four-player co-op throughout the entire single-player story mode of the game.
"We wanted the game to appeal to and be accessible to as wide an audience as possible, and because we wanted to make it multiplayer, we felt that the original concept for Mario Bros. was the one best suited to multiplayer gameplay," Miyamoto added. "Multiplayer platforming is much better suited to a 2-D environment versus a 3-D one." He was referring specifically to same-room gaming as opposed to online gaming, raising a point that we've often thought about with the Wii--namely, other than Wii Sports, that there just aren't a great number of multiplayer games for the console.
... Read more
What's scarier than running through a dragon-turtle's insides? We have no idea.
(Credit: Nintendo)After a long hiatus, there are suddenly a handful of memorable, worthwhile titles for the Nintendo DS: Chinatown Wars, Rhythm Heaven, Professor Layton and the Diabolical Box, and most recently Scribblenauts. It took Nintendo, however, to save the best for last.
Mario & Luigi: Bowser's Inside Story might sound, at first read, like a kid's title. It's not; in fact, it's the third in a series of unique role-playing games featuring Mario, Luigi, and the rest of Nintendo's immortal cast of Mushroom Kingdom characters. The last in the series, Mario and Luigi: Partners in Time, came out for the DS back in 2005. In case you've never played before, you have to understand that it's barely a role-playing game at all: yes, Mario and Luigi level up, collect items, and go on an adventure, but battles unfold as real-time quick-reflex minigames, and much of the story unfolds with a completely absurd sense of humor. This series of games might be Nintendo's best-kept secret in its first-party lineup. We played it, and yes, we loved it. Here's why.... Read more
(Credit:
Jeff Bakalar/CNET)
Last night in New York City, Nintendo treated two of our CNET editors to some lengthy hands-on demos of major upcoming titles for the Wii and DS. We'll have impressions of our time with Wii Sports Resort and other games later on, but first we wanted to talk about New Super Mario Bros. Wii. ... Read more
Now that the Nintendo E3 2009 press conference is behind us, let's take a look at some of the game announcements for the Wii. While we saw a few titles we were expecting, there were a couple that came as total surprises.
Right out of the gate, we got to see a brand-new 2D Mario Bros. game for the Wii. New Super Mario Bros. will allow for four-player co-op playing and will feature new game characters and power ups.
Wii Fit Plus, the successor to Wii Fit, will arrive in the fall and come bundled once again with a balance board. Of course, the software will also be available separately for those who already own it.
(Credit:
Gamespot)
While we already knew about the July 26 release of Wii Sports Resort, we did get to see archery and basketball demos take advantage of the Wii MotionPlus peripheral. Speaking of MotionPlus, Nintendo announced that the Ubisoft-developed Red Steel 2 will require the accessory to play.
While we also knew about the Wii exclusives Dead Space: Extraction, Resident Evil Dark Side Chronicles, and The Conduit, we were thrilled to see a new Metroid game unveiled. Metroid Other M seems to be a hybrid first-person meets third-person action title and will be released in 2010.
Finally, we were treated to a taste of a Super Mario Galaxy sequel. Super Mario Galaxy 2 features more 3D Mario action geared at gamers of all ages. This title is also set to release in 2010.
(Credit:
Gamespot)
At the Nintendo E3 2009 press conference, the company has just announced a brand-new Mario title, New Super Mario Bros. for the Niintendo Wii. The 2D side-scrolling game will feature four-player co-op along with new gameplay features and power-ups. The game automatically zooms and pans so that all four players are always on screen.
New Super Mario Bros. for the Nintendo Wii will be released this holiday season.
(Credit:
Andy Colwell/Pennsylvania State University)
A Rube Goldberg machine is something that does a simple task in a complex manner. You usually see these in cartoons or TV commercials, and they are always fun to watch. In a Rube Goldberg machine contest held at Pennsylvania State University, this entry took the top prize.
If you haven't already noticed, it follows the Super Mario Bros. video game theme--complete with a castle, mushrooms, green pipes, and even an old SNES console connected to it. Each team was tasked with building a device that utilizes a complicated engineering solution to reach the end result of replacing an ordinary lightbulb with a more efficient light source. It's a pity there are no videos of this in action--so just enjoy the still shot for now.
(Source: Crave Asia via Boing Boing Gadgets)
Shigeru Miyamoto, the creator of monster hits like 'Donkey Kong,' 'Super Mario Bros.,' and 'The Legend of Zelda,' discusses his newest game, 'Wii Music.'
(Credit: James Martin/CNET News.com)Last Monday, Nintendo released its latest would-be blockbuster game, Wii Music.
The new game, for the company's monster hit console, the Wii, is from Nintendo senior managing director Shigeru Miyamoto, one of the video game industry's true legends. This is the man who developed titles like Donkey Kong, Super Mario Bros., and The Legend of Zelda, and who is viewed among gamers with a level of reverence that may be unsurpassed.
Wii Music is a participatory game that, at its simplest form, lets players have fun making music. Unlike hit franchises like Rock Band and Guitar Hero, which at their core task players with playing music on fake guitars and drums to the accurate beat of existing songs, Wii Music is more about putting musical tools in the hands of a broad spectrum of players, from kids to grandparents, and letting them find their own creativity.
For Nintendo, the game comes at an important time: the holidays are approaching and the company needs a new standard-bearer game to help sell Wiis during the coming months. To be sure, the Wii has never had any problems moving units--usually selling out within hours of retailers getting shipments. Still, with the economy rapidly deteriorating around us, even Nintendo could use some help.
And where better to look for that help than to Miyamoto, a man who is seen as the king of gaming creativity and whose nose for simple and silly fun may well be unmatched in the industry.
On a recent publicity tour for the game, Miyamoto took some time to sit down with CNET News to talk about the game. Nintendo mandated that the discussion be related solely to Wii Music, meaning that his former work was largely off-limits, except in the context of the new game.
Q: Where did the idea for Wii Music come from?
Shigeru Miyamoto: When we first came up with the concept for the Wii itself, we wanted the Wii to be a device that everyone in the house would relate to, so we needed to have several key software topics available for people to play: sports, health and fitness, and music. So that was the genesis for creating Wii Music. Our initial experiments were finding ways to use the Wii remote and nunchuk to perform different instruments, and then we experimented with using the Wii remote to conduct an orchestra. We found that both of those produced an experience that was fun. I've been a musician for the last 30 years, and I've thought back often on what is the most enjoyable part of playing and performing music. So we worked very hard to take the experience and joy of creating music and really implement that into the Wii Music experience.
The virtual console overlords have listened, and with the anticipation of Super Mario Galaxy, we are graced with Super Mario Bros. 3 now available for the virtual console.
- Super Mario Bros. 3 (1990, NES, 500 Wii points)--Widely regarded as one of the best video games of its generation and quite possibly of all time, this third installment of the Mario series simply blew gamers away. Seventeen years later, the game's style and gameplay still hold up.
- Alien Soldier (1995, Sega Genesis, 900 Wii points)--Once you were a member of the criminal organization known as Scarlet, but now you've turned against them and must stop the leader, Xi-Tiger, from killing a hostage.
- Power Golf (1989, Turbografx 16, 600 Wii points)--Power Golf is an easy-to-play 18-hole golf game that allows you to experience three modes of play. Supports up to three players in each mode.
