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Would you pay $30 a month to watch TV via iTunes?

That's the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.

Apple isn't tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box, or its long-rumored tablet/slate device. Instead, it is presenting the offer as an extension of its iTunes software and store, which already has 100 million customers.

A so-called "over the top" service could theoretically rival the ones most consumers already buy from cable TV operators--if Apple is able to get enough buy-in from broadcast and cable TV programmers.

That's a big if: Apple has told industry executives it wants to launch the service early next year, but I have yet to hear of a single programmer that has made a firm commitment to the company, which has tasked iTunes boss Eddy Cue with promoting the idea.

But industry executives believe that if anyone jumps first, it will be Disney, since CEO Bob Iger has shown a willingness to experiment with Apple and iTunes in the past: In 2005, Disney was the first player to sell its programming on iTunes, via a la carte downloads. And Apple CEO Steve Jobs is Disney's largest single shareholder, a result of Disney's 2006 acquisition of Jobs' Pixar animation studio. Apple didn't respond to requests for comment.

Network executives I've talked to are intrigued with the idea--they are eager to find new revenue streams--but are also wary, for multiple reasons.

Story Copyright (c) 2009 AllThingsD. All rights reserved.

Tom and Rafe talk about some of their favorite applications and utilities for the Mac.

A few years ago, this wouldn't have happened. It would have been unthinkable, too terrible even to imagine. No, a few years ago, I never would have missed the season premiere of Lost.

So imagine my surprise when my boyfriend and I were minding our own business, watching our previously recorded Top Chef two nights ago, when, during a commercial break we were barreling through in fast forward, I happened to catch the words "Lost returns tonight." Stop. Rewind. What?

(Credit: ABC)

We backed up to the beginning of the ad, and sure enough, Bravo HD was proclaiming that Lost had returned a few hours before!

Had we set it to record? No. Had we even known it was coming back this week? No! We don't watch ads anymore. Ever. But without them, we are apparently living in a dark age so backwards it's as though TV Guide hasn't been invented yet. Now my grandpa is more informed than I am about television culture.

If we didn't have a DVR, we surely would have known, because I bet Lost ads have dominated the airwaves for the past few months. Lost isn't a show to announce itself softly: it usually has weeks of setup, marathons of previous seasons, call-in shows, etc. If we didn't have the ability to fast forward through that dreck, we would have known to be home, in front of the TV, at 8 p.m. on Wednesday. Sure, we would also have been brain-washed by a desire for a Snuggie and Wendy's new chicken sandwich, but information comes at a cost. As Tina Fey would say, "a doy."

(Credit: ADD)

Things may be getting a little more stylish up on the DMZ (the Korean Demilitarized Zone) when Republic of Korea troops don their new high-tech battle uniforms. Accessories could include bulletproof helmets and a new assault rifle.

The Agency for Defense Development will begin the two-phase development on a new combat uniform beginning next year, according to The Korea Times.

"The agency has completed studies on the concept of the future combatant uniform and equipment,'" an unnamed official told the newspaper. "From next year, we plan to begin developing related technology and equipment after getting approval from the Defense Acquisition Program Administration."

The new new battle uniforms would provide protection against nuclear, biological, and chemical attacks, and would feature automatic temperature control. A new protective vest is also planned. In addition to keeping the lead out, the helmet will be prewired for minicam video transmission, GPS navigation, and assorted networking gear, the official said.

The rifle has already been tested and could come online sooner than the rest of the outfit. The double-barreled K-11 assault rifle lets the shooter fire either NATO 5.56- or 20-millimeter grenades, all off the same trigger. Day and night aiming is accomplished with a thermal target seeker and laser that calculates distance automatically--a true point-and-shoot.

T-Mobile G1, the first phone powered by Google's Android software

(Credit: T-Mobile)

Attention coders: Google has released version 1.0 of the Android software developer kit.

The kit lets programmers create applications that will run on Android phones, even before T-Mobile starts selling the first Android-powered G1 on October 22. The biggest difference from the previous Android SDK 0.9: software built with version 1.0 will actually, not just probably, work on those real-world phones, according to the SDK release notes.

Google hopes its Android operating system project will help spur the mobile phone industry into a more enthusiastic embrace of Internet technology. Google of course profits from ads next to search results, and Google Maps opens up other advertising possibilities that are more closely tied to a phone user's physical location.

A major part of the Android effort is Google's attempt to woo outside programmers into writing their own applications for Android phones, because Google hopes to bring the easier innovation of the PC market to the relatively closed mobile phone industry. The SDK is a key part of that effort, as is a forthcoming application download site called the Android Market. That market won't necessarily let people sell Android applications at first, though.

Also in the SDK release notes, Google called out some specific changes, such as some new abilities to make use of Android phone sensors, handle audio files, and use Wi-Fi networks. Serious programmers can look at Google's catalog of API (application programming interface) differences.

Google couldn't help adding a little nerd humor to the release notes:

"We regret to inform developers that Android 1.0 will not include support for dot-matrix printers."

(Credit: Verizon)

We just finished a major update of our popular chart of HD programming compared and the new winner, in terms of national and local HD channels, by our count, is Fios TV. Bringing a hefty 83 such channels to bear in the New York City area, the fiber-optic-based TV service from Verizon comes out ahead of perennial satellite champions DirecTV (67 channels) and Dish Network (68) as of today.

The key here is our definition of "national and local." The big three all tout HD channel counts near or above the nice round number of 100 in their advertising campaigns, and by our count of "total channels," they all come more or less close enough, but we took a closer look at the channels themselves, and broke down national and local channels we consider important. That includes local broadcast channels like PBS (which neither satellite service offers), ABC and Fox, premium movie channels like HBO and Max (formerly Cinemax), and the myriad niche channels from ESPN to Mav TV to Palladia to World Fishing Network. We specifically exclude Regional Sports Networks, exclusive channels like Voom (which is only available on NY-area provider Cablevision), and duplicate feeds of premium movie channels, such as HBO (east) and HBO (west) carried by DirecTV and Fios.

Check out the updated HD programming compared chart.... Read more

This is an artist conception of the Ares I rocket.

(Credit: NASA)

According to a report at MediaFlux, NASA has had a successful preliminary design review of the Ares I rocket, which will be responsible for taking its Orion crew into orbit in 2015. The review was conducted by a team of more than 1,100 specialists at NASA's Marshall Space Flight Center in Huntsville, Alabama.

It was the final step of the design process of the Ares I and according to NASA, was the first critical milestone in more than 35 years of a U.S. rocket responsible for carrying astronauts into space.

This was the first in a long series of reviews to come. NASA uses these reviews to correct all (or as many as possible) of the problems that may appear along the way to completion. When you're dealing with vehicles that have to propel astronauts from the Earth and into the cold silent blackness of space, 1,100 specialists looking over your work is probably a good idea.

The Ares I is part of NASA's Constellation Program, which is a new generation of spacecraft meant to replace the Space Shuttle. In August, NASA was forced to delay a proposed launch of Ares from 2013 to 2015.

(Credit: Roberts Radio)

Talk about deja vu. Witnessing the evolution of DAB products in Europe is like watching a PBS documentary on a history of the analog radio. Some of today's digital versions are starting to look like the first portable AM/FM radios of the '60s.

At first glance the MP-Sound 41 from U.K.-based Roberts Radio looked like a shiny silver Sony transistor from the days of yore. Until you see the digital screen on top, that is, which is used for something unimaginable back then: an electronic programming guide that can schedule the recording of a show up to a week ahead of time, according to Pocket-lint. In fact, it can record up to 12 of them at a time and store up to 8 hours on an SD card.

All of which sounds very nifty, but there's one feature that leaves us cold--a "clock function with up to 12 alarms." That's the last thing we need.

Today it is possible to mash together Web services into a passable site with only a hobbyist's knowledge of programming. Tools like Yahoo Pipes get you started with the concepts, and then the APIs for products like Google Maps make things like the Chicago Crime Map buildable without requiring a large investment in original technology.

The same has not been true for hardware, but Peter Semmelhack at Bug Labs wants to change that. The company is releasing a hardware development system made of sensing and input modules that snap into a low-cost central Linux-based core, allowing you to mash up your own gadget. The main core, the BugBase, is bit larger than an iPhone. The modules that snap into it are half that size and a standard BugBase has four ports for modules.

Special-purpose modules snap into the BugBase.

(Credit: Bug Labs)

Say you want to make some sort of gizmo for your car that records location and acceleration and displays stats on a screen. You could try to write a program for an existing GPS gadget, or you could snap together the necessary Bug Labs modules, write your own code in the Bug Labs system for your device, and go from there.

Bug Labs' system is meant for prototyping, and all the pieces of it are open-source. This means that once you've got your gadget working, you can use the Bug Labs hardware schematics as the basis for your own mass-produced version of the gadget in question. (You can also use the actual Bug circuit boards in your products, since they screw together nicely even when liberated from their plastic snap cases. However, this would be an expensive way to produce hardware.) The development environment is Eclipse. I'm not familiar with it, but it's open-source and looks to be philosophically similar to the Bug hardware--that is, highly modular.

All input/output to the modules is done via Internet protocols, and each hardware component has its own URL. This will make building mesh or networked devices that aren't physically connected to each other relatively easy, and it also means that all Bug-based gizmos are, by default, Web appliances.

The first four modules, and the base.

(Credit: Bug Labs)

Bug Labs may get into the business of helping developers make Bug-based prototypes into actual mass consumer products, by embedding Bug-standard hardware with developers' code in more permanent cases.

But you can also just get a bunch of modules and hack around in them for fun (the first modules are: GPS, camera, touch-sensitive LCD, and accelerometer; the company plans to release four new modules each quarter). Bug Labs is very much like Lego Mindstorms: A collection of hardware modules you can snap together and then program. You don't need to sell your work to have a whole lot of fun with this system.

Bug Labs hardware should be available by the end of the year.

See also HeathKit (historical) and CompuLab. Also, Engadget has more Bug specs.