(Credit:
Apple)
Good news, celebrity charity aficionados: Project Red is going to be providing some music for that Bono-approved iPod Nano of yours.
The high-profile nonprofit, which donates a chunk of profits to combat AIDS in Africa, will be launching a subscription music service this fall.
The as-yet-unnamed service will launch in September, according to The New York Times, and cost $5 per month.
It's structured like a newsletter: each week, members will get an e-mail with two MP3s--one an exclusive song from a well-known act and the other from an emerging artist--as well as a "Crackerjack surprise" (say, a video) and an update on how Project Red's charity money is being put to use. The songs are DRM-free, so you won't have to own a "Red" iPod in order to listen to them. The store itself is powered by PassAlong Networks, which creates music retail stores for clients and has several contracts with record labels in place.
Half the proceeds will go to Africa, and the other half to the artists and record labels involved. Project Red has had roots in the music industry from the start; U2 frontman Bono is a co-founder of the initiative.
It's tough to gauge the success of such a project. It's being spearheaded by Red's president of content, Don MacKinnon, who previously handled music distribution at Starbucks--another program that focused on blending a selection of well-known music with emerging artists. The ubiquitous coffee chain's in-store music project hasn't been a tremendous success, as is evidenced by its decision to scale back its in-store CD sales.
Project Red's music, however, is a digital initiative, which gives it a leg up on anything involving hard copies. (When was the last time you bought a CD?) But with so much focus on ad-supported free music, you wonder who's going to fork over $5 per month for music that they don't get to choose themselves.
Still, it is for a good cause.
This post was updated at 12:12 PM with more background about the technology powering the store.
The push for energy-efficient lighting in the developed world focuses on replacing wasteful incandescent bulbs with compact fluorescents and LEDs. In developing regions, however, kerosene lanterns still bring dim nighttime light to an estimated 1.6 billion people.
Click on the image above for a photo gallery of off-grid lights being developed by start-ups for developing regions.
(Credit: SunNight Solar)Off-grid lighting is a growing area of focus for social entrepreneurs eyeing opportunities for "green" technologies in developing markets.
Engineers, start-ups, nonprofit groups, and venture capitalists involved are working on portable flashlights and fixtures powered by solar panels and even bicycle-like pedaling contraptions.
Safe and affordable lighting can be key to development efforts in poor communities. With better light, people have more time to work and study. Hazards of fire from kerosene accidents diminish. And in war zones, potential attackers may be better recognized or deterred.
Lighting innovations created for emerging markets are also bouncing back to the developed world. For a photo gallery of the products being built, click here.
MTV has just launched a new social-networking community for youth activism, ThinkMTV, which is designed to network members both online and offline around causes ranging from climate change to HIV/AIDS. While as a standalone network it's not particularly momentous or innovative (although few names come to mind in the "social networking with a social conscience" space that specifically target the MTV demographic), ThinkMTV is worth noting because it's the first major operation to be unveiled as part of MTV parent company Viacom's new Flux social networking initiative.
MTV representatives told CNET News.com in an interview that ThinkMTV had largely been created as a result of the "Just Cause" study that the company had enacted about a year ago, in which 80 percent of young people surveyed said that community and social action was important, but that only 19 percent said they were already very involved.
Some brief and recent history: last week, after some rumor buzz, Viacom unveiled Flux's framework without a high-profile debut. It's a distributed platform, created out of what was once the social networking start-up Tagworld (which Viacom invested in), that will ultimately bring community features to many of the media giant's pop-culture brands as well as external partners. Prior to Thursday's official beta debut of ThinkMTV, the Flux functionality had already been integrated into some smaller niche sites.
Sign-ups for the beta of the Flux community on ThinkMTV had been open for some time now, and a bare-bones Think site was accessible (sans social networking features). The full site includes information resources, multimedia content, and means for members to network both as socialization and as a way to rally for the various causes involved. ThinkMTV has bolstered its community with some big-name nonprofits: The "founding partners" at the launch are the Case Foundation, the Bill & Melinda Gates Foundation, the Goldhirsh Foundation, and MCJ Foundation. The site will also (naturally) be celebrity-heavy, with usual suspects like Leonardo DiCaprio, John Mayer and Bono connected in one capacity or another.
One of the more unique aspects of ThinkMTV promises to be the "Action Badges," which could be considered the digital-age version of scouting merit badges. They aren't part of the initial launch, but will be rolled out in coming months; users can earn them for real-world actions like volunteerism or blood donation, or by submitting video or photo content to the site.
The new community will additionally be a platform for existing MTV activism campaigns, ranging from the company's ongoing partnership with the Gates Foundation to the "campaign dialogue" series that it's organized in conjunction with MySpace in advance of the 2008 presidential elections.
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