Please don't be fooled.
Wearable tech isn't about giving you more information. It's about giving everyone else more information about you.
"Look, I'm wearing a Fitbit wristband!" It means that I am fitter than you and I care more about my health. "Look, I'm wearing Google Glass!" It means I have money and I'm a sociopath.
So the future of wearable tech is more about display than self-improvement.
Famed chocolate maker Cadbury understands this sweet spot. So it has brought some vast brains together to create a piece of piece … Read more