Crave

Going to a retail store for consumer electronics purchases can be both exciting and frustrating. After working at Best Buy for two years, I have a few opinions to share that you might want to consider before your next shopping trip.

1. We have no formal training in the field of consumer electronics.
Upon transferring to the computer department from home theater, I expressed concern to the manager: "Will there be time for someone to train me on laptops/desktops? What do these specifications mean?" His reply was simple: "Just do your best. A good salesperson can just read the labels and compare specs." Ouch.

Salespeople are not necessarily experts in the products sold in their departments, even if they are expert salespeople. Though many express a strong interest in the products they sell, your time spent at a retail store fishing for information about a future TV purchase could be better spent online researching the products yourself (I heard CNET has pretty great reviews).

"You need those HDMI cables, you know you do."

(Credit: Amazon)

2. We make little off the big-ticket items, so we smother you with accessories.
Remember the story "If You Give a Mouse a Cookie"? Well, if you tell a salesman you're going to buy a TV, he's going to want to sell you a DVD player to go with it. Once he sells you the DVD player, he's going to want to get you to buy an HDMI cable, too.

Managers at Best Buy (and possibly all retailers) tell employees that the store profits surprisingly little from video game consoles and computers. Cables, accessories, mice, and other components, however, have a huge profit margin-- stores can make about $120 from a $150 Monster HDMI cable. Angry yet? The point is, we're going to work really hard to convince you to purchase that big item, but once you've said "OK" you've opened Pandora's Box.

Here's my advice: Grab the big item, and run. Purchase all accessories online, including memory cards, cables, traveling cases, and so on. Amazon, Monoprice, and Newegg are all reputable discount Web sites. You'll find what you need at a much lower price.

(Credit: Sony)

I just got a news release from Sony that talks about how its $300 PRS-505 Reader Digital Book is slated to show up in Target stores nationwide this weekend along with its accessories. As I previously reported, Sony has a Reader event slated for October 2 as rumors of a next-generation Sony e-book continue to percolate (one CNET reader claims the new Reader will be called the PRS-700 and feature a built-in "lighting feature").

Here's what is in today's release:

This weekend, the Reader Digital Book by Sony will be available in Target stores nationwide. Beginning September 14, the PRS-505 model will be featured in the "Discovery Hub" endcap in the electronics section of all 1,634 Target stores. With the purchase of a Reader, consumers will also receive a coupon code to download a free copy of 'The Other Queen' by Philippa Gregory from the eBook Store by Sony. 'The Other Queen' is slated for release on September 16.

Alongside the device, the endcap will display Reader accessories including: eBook Store prepaid cards, Cover with Light Accessory, AC Charger and a Crocodile pattern cover with pouch for AC charger and USB cable.

Is mainstream America ready to buy e-book readers? Let us know what you think.

According to a study by Kotaku, Nintendo was able to manage the price of Wiis on eBay during the holiday season.

(Credit: Kotaku)

If you were trying to find a Nintendo Wii to give someone as a Christmas present and were counting on buying that Wii at a retailer like Best Buy or Target, odds are you came away empty-handed and frustrated.

That was certainly my experience when I spent a day looking to see where it might be possible to find a Wii near San Francisco.

But always, in the back of my mind, I figured that for those who were truly desperate to get ahold of one of the machines, a small mint would fetch one on eBay.

I remember, however, thinking that it was odd that, on the one time I looked to see what Wiis were selling for on eBay, they weren't that expensive. One could be had for between $300 and $400, which, while substantially higher than the $250 sticker price, wasn't all that much given the intense consumer hunger for them.

What didn't occur to me at the time was that Nintendo seems to have been actively trying to manage the eBay price of Wiis. That at least seems to be what was going on, according to a report on the video game blog Kotaku on Monday.

Titled "Nintendo torpedoes the Wii grey market," the Kotaku story details the Wii environment during the holiday period and also points out that the console was actually hard to find throughout 2007, not just before Christmas.

But for sure, it was the holiday rush that put the most scrutiny on the Wii's unavailability and the thought that those selling the consoles on eBay would be earning small fortunes, with plenty of news stories stoking the fires.

"Rumors of chip shortages ran rampant, and I personally was certain that the eBay grey market price for the (Wii) would...meet if not surpass the highest numbers seen during the initial late 2006 release window," Mike Fahey wrote on Kotaku. "Miraculously, that never happened. At the very last moment, in a series of moves that gained them criticism from fans, Nintendo managed to pull together enough supply to curb the often ridiculously inflated eBay demand before it was too late."

To be sure, Wiis were selling for more than $100 over retail on eBay and eventually spiked at $459 on November 21, according to the Kotaku report. But given that hot products sometimes sell for hundreds and hundreds more than sticker, this wasn't too bad.

But then Nintendo got involved and the prices dropped. On December 14, Nintendo held a conference call for reporters in which it talked about its plans for handling holiday demand for the Wii. It discussed many different options, including a rain-check system (which I discussed in my story about looking for Wiis), as well as new stock that would be available at a series of retailers.

And while the rain-checks wouldn't result in actual Wiis in hands until January and the retailers got limited shipments that quickly ran out, the moves, along with the outreach to video game journalists, seemed to have worked in creating a public impression that the consoles were at least marginally available and therefore it maybe wasn't necessary for consumers to pay a year's college tuition to get a Wii on eBay.

That's particularly true because the flood of consoles that hit retailers seemed to have quickly put a damper on eBay prices as many people apparently tried to make a killing there. The result was a huge number of Wiis offered for sale on eBay around December 17, and an average price for the consoles dropping below $400.

Thanks to major retailers getting new shipments of Wiis in the days before Christmas, the number of the consoles available on eBay spiked--and prices dropped.

(Credit: Kotaku)

It's an interesting dynamic, especially when you consider that Wiis have been around for more than a year. And it's particularly interesting that, whether intended or not, Nintendo's actions can be tied directly to the significant dropping of prices for the consoles on eBay.

Whether this is a model that other manufacturers will follow in months or years to come remains to be seen.

Way down at the bottom of the electronics section on Target.com is something you'd miss if you weren't looking for it: a tab called "Pre-owned Electronics."

Target is selling this pre-owned 80GB iPod Video for $200, down from the $319 it would charge for a new one.

(Credit: Target.com)

The retailer has been testing out selling some gadgets on its Web site only that have been returned to stores for the past month, but the company finally called attention to the experiment during its quarterly earnings call Tuesday, as Reuters reported.

So far Target is reselling used Nintendo GameCube systems, a variety of Toshiba high-definition TVs, a JVC video camera, and original iPods, as well as iPod Nanos, Videos, Minis, and Shuffles. The site says each item has been inspected and refurbished by a third-party that's either been approved by the manufacturer or is managed by Target itself.

And Target says the same 90-day return policy it gives on new gadgets still applies here.

Oh, the horror!

(Credit: Gamespot)

Now that the dust has settled with Manhunt 2 and Rockstar and its parent company Take Two Interactive are being held to the fire once again, the utter lack of knowledge and ignorance that permeates every level of retail has shown its ugly face.

Instead of understanding the nature of the latest Manhunt 2 scandal where gamers could ostensibly view adults-only content in the game through a code hack, Target and others have announced that it will not sell the game on its shelves because "players can potentially view previously filtered content by altering the game code."

Simply put, this is one of the most ludicrous and ridiculous decisions I have seen in years by any retailer. Just because a gamer can "potentially view previously filtered content by altering the game code", Target (and others) feel the need to take Manhunt 2 off store shelves?

Ridiculous.

It's fun for me to think about a room full of Target executives sitting around and making a decision about whether a video game is too violent for it to sell.

According to ABCNews.com, the giant retailer has decided not to carry the recent Rockstar Games gorefest, Manhunt 2, almost certainly because it has been at the center of the latest kerfuffle over the content of one of the publisher's titles.

"All video games and computer software sold at Target currently carry ratings by the Entertainment Software Ratings Board--from early childhood through mature audiences," ABC quoted a statement from Target as saying. "While Manhunt 2 was given a 'Mature' rating by the ESRB, we received additional information that players can potentially view previously filtered content by altering the game code. As a result, we have decided not the carry the game."

Rockstar Games' new title, 'Manhunt 2' has been the focus of a great deal of controversy because of its highly violent content. As a result, Target has decided not to carry the game.

(Credit: Rockstar Games)

Now, this is not a new dynamic for Rockstar. You may well remember that in 2005, the company got into a disastrous scandal over vaguely explicit sexual content that was easily unlocked in the "M"-rated game, Grand Theft Auto: San Andreas.

And after that episode, Rockstar agreed that it would never, ever again hide objectionable material in the code of its games.

So here we are, two years later, and according to ABC, Rockstar decided to blur out some of the most violent parts of Manhunt 2 in search of an "M" rating, much as it locked away the explicit content in GTA: SA. But this time, the ESRB said it was satisfied that things were OK.

ABC reported that ESRB president Patricia Vance had no problem with its rating, stating that it was "still valid, and we stand behind it."

Yet, likely because of hype and controversy, Target decided that the game was too violent. Never mind that the retailer also sells such not-quite-pacifist fare as Halo 3, Call of Duty 4, Gears of War, and Ace Combat 6--which by the way features, on its cover, an exploding airplane and the implication of an instantly killed pilot.

No, Manhunt 2 is too violent. Now, I've never seen the game, and so I certainly cannot comment on how much more violent it is than the titles I just mentioned. But I do know that, for example, Wired writer Clive Thompson has been using Halo 3 as his own personal experiment in exploring the psychology of suicide bombers, and that Call of Duty 4, like most big-name war video games, is pretty much wall-to-wall carnage.

So my question is: When the Target executives were sitting in that room, trying to decide whether Manhunt 2 was too violent, what criteria did they use? It certainly couldn't be the inclusion of blood and guts. Nor of the concept of players or characters getting killed. Because all of that is readily available in the games it is happy to sell.

Rather, it is pointing to the fact that players can unlock the blurred-out elements of the game that Rockstar locked down in order to get an "M" rating instead of "Adults Only," the rating kiss of death when it comes to big-box retailers.

Well, fair enough, I suppose. I think it's short-sighted and random, but I guess Target gets to do whatever it wants. Even when the ratings board itself says it is satisfied that the game is suitable for 17-year-olds.

To my mind, the retailer is running scared from controversy. I know that a lot of parents are unhappy with violent video games because they think the games lead to real-world violence. And that may or may not be true. But I think the retailers either need to pull the plug on all these blood-filled gunfests or carry them all. Singling one out the way they did with Manhunt 2 seems to me to be a sign that these executives are rolling more with the tide of parental outrage than any particularly coherent or sincere policy. And that's a shame.

The expanded color spectrum

(Credit: Ina Fried/CNET Networks)

A special pink edition has been added to the spectrum of Shuffles announced by Apple earlier this month, though this time it's not just for fashion and marketing. Target is packaging the pastel music players with an iTunes gif card for no additional charge as part of a campaign to combat breast cancer.

AppleInsider says the retail chain will donate up to $25,000 of the proceeds to the Breast Cancer Research Foundation. Photos of the special bundle, which is available only at Target's brick-and-mortar stores, can be seen here.

There's still another week to go for Halo 3, but you can enjoy some Spartan combat early with WizKids' Halo ActionClix miniatures game. A lot like WizKids' Heroclix and Horrorclix games, Halo ActionClix (or HaloClix) is a tabletop strategy game that lets you control inch-high characters and units from the Halo universe. Instead of dealing with complicated stat sheets and strange characteristics, every HaloClix character's twistable base and card comes with all the information you need to control them.

Smile for the Chief

Gamers who preorder Halo 3 at Target will get an exclusive two-pack of HaloClix, including an assault rifle-wielding master Chief and an energy sword-wielding Arbiter. These two figures are hardly enough for an epic tabletop battle, though, so if you really want to build your miniature army of Spartans or Arbiters you'll need to pick up HaloClix booster packs. The packs contain four or five figures each, along with a pair of tiny dice, game instructions, and a fold-out game map. The packs will retail for $10 or $11 each, and start hitting stores this Wednesday.

It's good to be the studio exec in a format war.

(Credit: izoomzoom.com)

First, Paramount and DreamWorks Animation get bought off to go HD DVD exclusive. Now word is Toshiba's trying to romance Warner into flipping. The only problem is Sony's doing its best to seduce the last dual-format studio into exclusively shacking up with Blu-ray.

This lurid next chapter in our favorite little tech soap opera comes to us by way of The Digital Bits, which links to an L.A. Times story (also printed in Newsday) that suggest serious bucks are being dangled by both Toshiba and Sony to win Warner's affections. Wal-Mart's in the mix, too, and according to the Newsday article, was allegedly contemplating booting HD DVD standalone players from its stores--until Toshiba "pledged a large cooperative promotional budget to support HD DVD sales."

Sources suggested that Toshiba offered upward of $150 million in incentives to get Paramount and DreamWorks to turn, and Sony anted up "a jaw-dropping" sum to have Target exclusively promote standalone Blu-ray players and software (Target will continue to sell the HD DVD add-on for the XBox 360). What will it take to get Warner to budge? I'm guessing in excess of $250 million because of the quality of Warner's titles, and such a move might just seal the deal for Sony, which leads with Blu-ray exclusives on seven of the summer's 15 biggest box-office hits, including Spider-Man 3, Fantastic Four: Rise of the Silver Surfer, Ratatouille, Pirates of the Caribbean: At World's End, The Simpsons Movie and Superbad.

The Times story highlights the fact that the stakes are high, with the winner of the next-generation DVD war potentially earning $10 billion in licensing fees over the next 10 years. That said, a lot of folks think that's backward thinking and that both HD DVD and Blu-ray will go the way of the Laserdisc as movie downloads take off. Wouldn't that be a pisser?