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November 2, 2009 4:03 PM PST

Lamborghini phone will drive you to poor house

by Leslie Katz
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Meridiist (Credit: Tag Heuer)

If you like fast cars, you might get revved up by the Meridiist phone from luxury sports watch maker Tag Heuer. The company has teamed with Italian super sports car manufacturer Lamborghini to create the limited-edition phone, which flashes fancy dual LCD displays made from 60.5 carats of scratch-resistant sapphire crystal.

The phone's design references the Lamborghini Murcielago down to its signature on the battery cover--the same one as on the Murcielago LP 640's V12 engine block. The device has a hand-brushed stainless steel case and backlit mechanical stainless steel keypad customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist measures about 4.5 inches by 1.8 inches by a little more than half an inch, giving it something of a 2002 aesthetic, but it does boast above-average battery life--seven hours of talk time or 28 days of standby power. Otherwise it has standard specs, like a WAP 2.0 Web browser and a 2-megapixel camera.

In tribute to the year Automobili Lamborghini was founded, 1,963 of the quad-band Bluetooth phones will be sold worldwide.

You can reserve a Meridiist in different colors of real leather or alligator skin, but the fact that we're not seeing a price listed anywhere on the Tag Heuer site makes us think we're better off sticking with our Ford Explorer handset.

April 16, 2008 1:14 PM PDT

A sneak peek at Tag Heuer's new phone

by Mike Yamamoto
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(Credit: Le Journal Du Geek)

It's been a busy day for Paris-based ModeLabs. Only a few hours ago we posted an item on a slider phone it made for MTV, and now there's an update about its project with Tag Heuer. The buzz around the co-branded phone was renewed last week when rumored photos were posted on various blogs, though Tag Heuer certainly has been in no great rush to bring the handset to market.

Now the first official press photos of the "Meridiist" have been released, according to Engadget. The specs are the same as previously mentioned and, unfortunately, so is the price range. In fact it's a little higher, though that doesn't matter much at these levels: This fashion magnet will run between $5,420 and $6,216, to be exact. And here we thought the Prada and Armani phones were expensive.

April 8, 2008 1:25 PM PDT

Tag Heuer phone may finally be near

by Mike Yamamoto
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Tag Heuer has been threatening for months to get into the mobile handset game, even hinting about a branded watch phone. (Actually make that years, not months--the company's timetable for such a product began in 2004.)

The watchmaker may finally be preparing to make good on its protracted promise, as purported images of its new phone were posted on Le Journal Du Geek and are making their way across the blog circuit. The handset is reportedly named the "Meridiist" and comes with optional crocodile skin, which may be the most noteworthy aspect of the phone other than its price range of $5,300 to $6,100, according to Gizmodo. At those prices, the rest of its specs--1.9-inch QVGA screen, 2-megapixel camera, audio and video playpack--are unremarkable at best, though it does supposedly have seven hours of talk time. We were holding out for the Dicky Tracy watch anyway.

November 30, 2007 5:53 AM PST

Tag Heuer plans watch phone for 2008

by Mike Yamamoto
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(Credit: Tag Heuer)

Every once in a long while, Crave actually has something good to say about the evolution of a product. We're pleased (and surprised) to say that watch phones, while hardly what you'd call wildly popular, have at least made some tangible progress in their designs as they no longer all look like GPS devices awkwardly strapped to the wrist.

To date, however, many of these models have come from manufacturers of dubious origin. But luxury watchmaker Tag Heuer is ready to change all that with its first line of mobile phones from ModeLabs Group, the Paris-based design house that has created handsets for such brands as Levi's and Hummer. Although those weren't watch phones, ModeLabs has never been shy to take chances with new designs and products.

The partnership, which Luxurylaunches describes as a "world-first agreement between the field of mobile phones and that of luxury watchmaking," is part of a project that Tag Heuer began three years ago--a timetable that helps explain why details and specs are so slow in coming. What we do know is that the companies are planning to finally end the suspense with a maiden launch in 2008.

March 26, 2007 10:41 AM PDT

Watches for (wealthy) F1 fans

by Wayne Cunningham
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The very expensive Tag Heuer Formula 1 watch

The very expensive Tag Heuer Formula 1 watch

(Credit: Tag Heuer)

High-end watchmaker Tag Heuer showed off its redesigned F1-themed watch at the Basel World watch show recently. The Tag Heuer Formula 1 comes with an orange, red, silver, or black dial in its chronograph version. The standard watch version has a black, red, or white dial. Luminescent numbers let you see the time during night driving, and it's water-resistant to 200 meters for, well, if you go plunging into the ocean during a fast drive along the Cote D'Azur. If you're not into F1 racing, Tag Heuer assures that the watch is also good for mountain biking, surfing, skiing, or the opera. Although it's a beautiful watch, we would prefer an actual performance computer for timing our 0 to 60mph acceleration.

(Source: Autoblog)

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