Crave

Read all 'Project Masiluleke' posts in Crave
October 27, 2008 8:23 AM PDT

Project Masiluleke taps cell phones in AIDS fight

by Leslie Katz
  • Post a comment
Project M (Credit: Pop!Tech)

For those who don't speak Zulu, Project Masiluleke may be hard to pronounce. But the concept behind it is easy enough to understand--harness the 90 percent cell phone penetration rate in South Africa to deliver crucial information about two crippling public health crises there: AIDS and tuberculosis.

Meaning "to give wise counsel" and "lend a helping hand," Project Masiluleke (Project M for short) is bringing together a coalition of partners--including Frog Design, Nokia Siemens, and National Geographic--to create an interdisciplinary system that relies on mobile technology to encourage testing and treatment of the diseases, as well as deliver low-cost diagnostic tools such as saliva and blood tests.

Project M (Credit: Pop!Tech)

In its first phase, the program is sending out about a million text messages per day urging mobile phone users to contact HIV and TB call centers. Trained operators then provide callers with accurate healthcare information, counseling, and referrals to local testing clinics. The program will eventually include anti-retroviral therapy support, at-home HIV testing, and "virtual call centers," where teams of highly trained HIV-positive counselors will field calls remotely.

Project M was officially announced at the Pop!Tech 2008 ideas summit, which took place in Camden, Maine, last week. The project arose from the Pop!Tech Accelerator program, a social-innovation incubator designed to foster breakthrough, interdisciplinary solutions to major global challenges.

It's well-known that Africa is suffering a debilitating AIDS crisis. South Africa has more HIV-positive citizens than any country in the world, according to Project M materials, and in some provinces, more than 40 percent of the population is infected. Yet statistics show that only 2 percent of South Africans have ever been tested for HIV. Of those who test positive, just 10 percent are receiving anti-retroviral therapy--leaving 90 percent untreated, infectious, and likely to die.

... Read more
Originally posted at Wireless
  • prev
  • 1
  • next
advertisement
advertisement

About Crave

The name says it all. Crave is our blog about gorgeous gadgets and other crushworthy stuff. If you would like to contact Crave with a tip or comment, please write to: crave@cnet.com

Add this feed to your online news reader

Crave topics

15 sites that went kaput in 2009

Web sites launch all the time, but they also shut their doors. We highlight 15 that bit the dust this year.

Top 10 news stories of the decade

Let the debate begin: Was the iPhone more important than iTunes? Was anything bigger than Google finding a great business model? CNET offers its list of the 10 most important stories of the '00s.


Most Discussed

Gadget Galleries

Top messaging phones of '09

CNET's top picks include the LG enV Touch, Samsung Rogue, and Helio Ocean 2.



Crave makes a wish list

We compile a holiday list and check it more than twice (we're a bunch of compulsive writer-editor types; what do you want?).



New-PC survival kit

It makes sense to have a checklist of apps, especially free ones, that should be installed on any new PC.



Fun with GPS devices

We show you a few ways to have fun with your GPS device between trips from point A to point B.



Gift guide for space jockeys

Looking for a perfect present for the space fiend in your life? Look no further.



Robolamps light up our life

Artist Robert Matysiak has come up with cute, quirky "Robolamps" made from plumbling supplies and colored lightbulbs.



Chumby gets leaner, cheaper

Take a closer look at the second generation of the small, Internet-connected widget host/Internet radio/alarm clock.



Modern Warfare 2 arrives

Game promises even more of the same thrilling storyline and captivating online multiplayer experience as its predecessor.



Nikes for the geek set

Humans have a nasty habit of producing garbage, but Gabriel Dishaw, a junk-metal genius, turns trash into artwork.



Courier's interface in-depth

A document published by Gizmodo explains Microsoft Courier's interface, gestures, and features more in-depth than ever before.



Nintendo DSi gets bigger

Nintendo has announced a supersize version of the DSi, the DSi XL (or LL in Japan).



Meet Barnes & Noble's Nook

Take a look at the new Nook, billed as the first Android-powered e-book reader.



Apple media player headset?

An Apple patent filing reveals designs for a wireless headset with integrated memory and music playback.



Apple's new 27-inch iMac

Apple updates its iMac line with larger, wide-screen displays, more powerful specs, and a few extras to sweeten the deal.



Snuggle up with a space quilt

Artist Jimmy McBride designs quilts with astronomy and sci-fi-movie themes. Perfect for the cold geek.



Peek at Nokia Booklet 3G

CNET checks out Nokia's Windows 7 Netbook at the CTIA Fall 2009 show.



USB drives from automakers

We've collected some of the wilder USB drive media kits we've received over the years.



From online ad to art

Illustrator Sophie Blackall has created whimsical drawings from online "Missed Connections" posts.



Curious robot contraptions

Artist Will Wagenaar scours yard sales and flea markets for discarded objects that he transforms into playful art.



IFA through the years

Historic photos from the German electronics show take us on a tour of tech trends.



Nissan GT-R can fight fires

What happens when you mix a fire engine with a 193 mph supercar co-designed by the makers of Gran Turismo?



Rubik's cubers compete

Puzzlers from around the world descend upon Stanford University for 18 mind-boggling events.



Kicking off game season

See Madden and other highly anticipated platform-agnostic games.



Eyeing Zune HD browser

Take a closer look at the mobile Web browser offered on Microsoft's Zune HD portable media player.



Twitter on your TV

The Twitter widget for Yahoo TV Widgets offers a well-designed, fully featured client that lets you post tweets from your TV.



Sony Walkman turns 30

CNET looks back at the last three decades of Sony Walkmans and the pop music that went with them.



Best 10 digital DJ rigs

CNET's Donald Bell rounds up his favorite digital DJ systems, including controllers and interfaces from Numark, Serato, Vestax, and Pioneer.



Saying hi to HTC's Hero

We take a close look at HTC's Hero, the company's third handset to sport the Google Android operating system.



iPhone 3G S and OS 3.0

CNET rounds up Apple's photos of the iPhone 3G S. Also, revisit iPhone OS 3.0 with screenshots from our iPhone 3G.



Giant Gundam after dark

Bandai has built a giant robot in Tokyo to mark the 30th anniversary of the "Mobile Suit Gundam" anime series.



Cracking open the Palm Pre

Tech Republic pries open the latest smartphone to create buzz and sees how it--and its insides--stack up against the iPhone.



Microsoft shakes up gaming

A recap of the motion-sensor system, games, and social-networking features Microsoft is bringing to the Xbox 360.



E3's wackiest moments

Getting ready to hit L.A. for the Electronic Entertainment Expo, we were inspired to peek back at photos taken at E3s past.



Meet the Amazon Kindle DX

Similar to the Kindle 2, the DX model's larger 9.7-inch screen is designed to better accommodate newspaper and magazine reading.



2011: The year of the electric car

Mass production of e-cars is coming faster than we would have thought. Nissan is out in front, but Mitsubishi and Ford aren't far behind.



Moto Labs' multitouch display

Updated sensing-screen concept uses--you guessed it--multitouch technology.



Part insect, part timepiece

Artist customizes real insect specimens with antique watch parts and other technological components.



All-in-one Nettops

Less expensive all-in-one desktop PCs with Atom processors are one of the few ways to buy Windows XP on a desktop these days.



Cracking open the Dell Adamo

TechRepublic disassembles the upscale, ultrathin laptop and even compares it with Apple's rival MacBook Air.



Give your iPhone a make-under

Embarrassed to be seen in public with your trendy iPhone? A zweiPhone sticker can make it look like an old clunker instead.



Raising CB2, the child robot

Japanese researchers are working on a bot that can mimic real kids' behavior to teach lessons about early development.



Yahoo Messenger for iPhone

Yahoo Messenger gets its own free app just for iPhones and iPod Touches. Take a look at the core features.



The inner life of gadgets

Artist Satre Stuelke uses a CT scan machine to offer a penetrating take on objects from the iPhone and iPod to a vacuum tube and a wind-up rabbit.



Controlling bots with thoughts

Honda has come up with a system that lets humans control a bot through thought alone. But don't start telepathing your Scooba yet.



Rube Goldberg showdown

Penn State held a contest for Rube Goldberg devices, which do a simple task in a complex way. The winner had a Super Mario theme.



Hands-on with the Dell Adamo

We've managed to get our hands on a preproduction version of one of the most buzzed-about new laptops of 2009.



iPhone 3.0 new features

Apple rolled out a host of new features with the iPhone OS 3.0. Check them out in our slideshow.



Step-by-step to geek chic

Former "Project Runway" contestant Diana Eng shares ideas for twinkling shoes, a music-filled hoodie, and more.



Fitness gadgets of the future

At health expo in San Francisco, "exergaming" makes a play, and a vibrating gadget moves your muscles for you.



Terrafugia's flying car flies

The Transition "roadable aircraft" makes its debut flight over upstate New York. It's still just a proof of concept, though, and another prototype is yet to come.



Inside Dell's design labs

The design staff has ballooned as the maker of PCs and servers aims to create a new look. Crave got a tour of two design labs at company headquarters.



Top five Swarovski disasters

Here's a look at the five crystal-clad abominations that have stood out most over the last few years. There are others, of course.



Favorite iPhone photo apps

Apple's App Store is loaded with really cool tools to make the most of the little camera that couldn't.



Windows Mobile 6.5 hands-on

We've just had a super-sneaky peak at the future of Windows Mobile--version 6.5--and got to demo the new operating system in all its glory.



Gadgets that broke our hearts

See which gadgets have broken Crave contributors' hearts--or at least made us question our undying love.



To Timbuktu, in a flying car

A bio-fueled flying vehicle called the Parajet Skycar is journeying from England to Mali via France, Spain, Morocco, and the Western Sahara.