(Credit:
Polaroid)
People are still lamenting the passing of Polaroid Instant Film into history, but thanks to technology featured in its tiny portable PoGo printer launched in 2008, the company is offering a new shoot-and-print option: the Polaroid PoGo Instant Digital Camera. And despite its parent company's woes, Polaroid has no intention of curtailing product plans in 2009.
Plans for a 21st century Polaroid camera were announced in August 2008, but the product itself was announced at CES 2009.
The camera, which has a certain retro boxiness to it, is pretty big in comparison to most point-and-shoots with its camera specs. The 7-megapixel camera/printer measures 4.7 inches wide by 3 inches high by 1.3 inches deep and weighs 10 ounces--without paper, battery, or SD card. Keep in mind though: the original instant-print cameras didn't fit in a coat pocket, but this one does.
There's a 3-inch LCD on back and controls are simple. The only disappointment is the lack of an optical zoom, likely due to space constraints (there's a 4X digital zoom, though).
The camera uses Polaroid's Zink (zero ink) 2-by-3-inch paper. The LCD simply pops up, you insert a deck of 10 sheets, and you're ready to go. Shoot something you want to print? Hit the Print button on back, pick the photo, and press OK. In less than a minute you have a print.
I have had a chance to play around with the camera and I've got to say that it's a lot of fun, but definitely not for everyone. The print quality is just OK, which for a photo that small is fine (though I hope Polaroid can figure out how to do larger print sizes). Also, the camera itself is comparable with any other inexpensive 7-megapixel camera.
No pricing was announced, but I would guess it to be around $200 when it ships in spring 2009.
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The PoGo inkless printer produces wallet-size pictures that can be turned into stickers.
(Credit: James Martin/CNET News.com)Polaroid, the company that brought the world the iconic snap-and-print camera, is ready to introduce a new instant-photo product fit for the Digital Age. The PoGo, a mobile, inkless printer with a cute name, is small enough to fit in a pocket and prints wallet-size pictures that can be turned into stickers.
The company--which continues its attempt to transition from an analog past to a digital future--hopes the Polaroid-on-the-go will revolutionize instant photo printing.
The PoGo is small enough to fit in a pocket.
(Credit: James Martin/CNET News.com)Polaroid showed the little 8-ounce PoGo to CNET News.com on Tuesday. The product receives images via Bluetooth from a camera cell phone or through a USB cord from any digital camera. Then it uses inkless Zink technology to heat up the photo paper and bring out the colors embedded in the paper's dye crystals.
Without ink heads, printers can be smaller and save money on ink. However, the Zink paper will still cost extra--an average of 35 cents per print. Future plans include larger prints that rely on the the same mobile, inkless concept.
Jon Pollock, vice president and general manager of product planning and new technology at Polaroid, said the product is aimed at teens and young adults who want to print from their cell phone cameras and get instant access to their shots.
The back side of the photos can be peeled, turning pictures into stickers--perfect for slapping on an unsuspecting victim's back, but ideally used for decorating or making collages.
Although Polaroid sells digital cameras and other gadgets, it almost missed the digital wave. Pollock admitted the company suffered about five years ago when it still dealt with analog cameras, but it appears ready to climb back to the top of the photography world. By 2009, the classic instant Polaroid camera will finally fall by the wayside. Pollock said the PoGo is its replacement.
Polaroid's PoGo will be available at Best Buy on July 6 and in most department stores by the fall. The printer retails for $149.
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