It's only rock 'n roll, but Wii like it. Harmonix, the game developer acquired by MTV Networks to create the Rock Band video game, announced Monday that the software will be available for Nintendo's Wii console on June 22. Currently, versions of Rock Band have been created for Microsoft's Xbox 360 and Sony's PlayStation 2 and PlayStation 3.

(Credit: Harmonix/MTV)

Rumors of a Wii edition of Rock Band first started to circulate early last month. The game was originally released in November amid the soaring popularity of Activision's Guitar Hero franchise, which had a Hollywood-worthy $115 million opening weekend for its most recent game, Guitar Hero III. MTV's Rock Band puts a spin on the concept by letting participants play bass, drums, and vocals in addition to guitar.

Despite the inherent similarities to Guitar Hero, Rock Band has been a huge hit, too.

But, just like a rerun of Behind the Music, the guitar-playing video game craze has been ridden with drama. Harmonix developed the original Guitar Hero, but MTV Networks acquired it in 2006 to create rival Rock Band and distribute it through gaming mega-publisher Electronic Arts. Meanwhile, guitar manufacturer Gibson Guitar has filed a lawsuit against the manufacturers of both Guitar Hero and Rock Band as well as six major retailers--according to Gibson, it's held a patent on a guitar-playing video game since 1999.

So far, none of the gaming console manufacturers--Microsoft, Sony, and Nintendo--have been targeted by Gibson's suit.

The June 22 Rock Band Wii release will encompass the U.S. and Canada markets, and a core bundle (software, drums, microphone, and one guitar) will cost $169.99. Standalone instruments will also be sold. It'll feature a lineup of 63 songs, including five exclusive to the Wii.

MTV Networks announced Tuesday that it will distribute its video content across the Web through deals with a number of social-media sites and video portals: GoFish, Veoh, MeeVee, and Imeem. Through this initiative, users of the video sites will be able to view both short- and long-form content provided by MTV Network as well as embed them on blogs and social-networking sites.

The partnerships will start to go live over the next few weeks; representatives from Imeem, for example, said that MTV Networks video content will appear on the social network, which focuses on ad-supported streaming media, in February.

Jon Stewart: He's back from the writers' strike and invading the series of tubes.

(Credit: MTV Networks)

MTV Networks, a division of Viacom, operates a total of 145 television channels and 300 Web sites across the world, but is best known for pop culture-oriented brands like MTV, VH1, Comedy Central, Nickelodeon, and Spike TV.

Tuesday's partnership announcements add to existing Web syndication deals with AOL, Bebo, Fancast, Joost, and MSN. Additionally, some MTV Networks programs already have extensive content available on their own sites; last year, the Comedy Central programs The Daily Show with Jon Stewart and later South Park became fully available on the Web in a library of ad-supported clips.

The company's decision to syndicate its content to select partner sites across the Web comes at a time when many other big media players are choosing to do the same thing. NBC and News Corp. joined forces to create Hulu, which has both a central portal as well as syndication partners. Rival CBS, meanwhile, has amassed its own set of video syndication outlets.

For all these content creators, it's a way to make sure that their video can circulate online with advertising support. MTV Networks' parent company, Viacom, still has a $1 billion lawsuit standing against the Google-owned YouTube for allegedly facilitating the distribution of pirated video. And two of MTV Networks' new syndication outlets, Veoh and Dailymotion, are partners in the antipiracy coalition announced in October designed to combat infringing content--a coalition from which Google is notably absent.

On Monday, MTV Networks is set to unveil an initiative to connect its television, online, and mobile presences by helping music fans answer that crucial question--"Who the (expletive) sings that song?"

In other words, MTV Networks, the Viacom division that encompasses the MTV, VH1, and CMT brands as well as a host of other pop culture channels, is aiming to renew its focus on music by bringing lyrics to the forefront. This will begin rolling out in November and is expected to be complete by the middle of 2008.

On television, several of the networks' existing music-related programs will start to incorporate "lyrics and the artists' inspirations for their words" into their structure, and all three channels will air a new "Name That Tune" series, according to a release from MTV Networks.

Online, the networks' Web sites will feature lyrics search data from digital music database Gracenote, accompanied by multimedia artist information, trivia games, and a link to purchase the song in question--which will undoubtedly be tied into MTV Networks' Rhapsody-powered music store when that launches. And in the mobile space, curious music fans will be able to text-message inquiries (an artist's name, song name, or snippet of lyric) to a SMS code and receive a link to a mobile Web site containing data pertaining to the song and artist.

This is a potentially lucrative move for MTV Networks, which has not only struggled to bring its pop culture influence to the Web but has also fallen from some music fans' favor as its networks increasingly prioritize reality shows. Unlicensed lyrics sites are currently facing incipient copyright scrutiny--not to mention the fact that there's no such thing as a Google Lyrics Search.

Not yet, at least.

MTV, Real, and Verizon Wireless have 'formed Voltron' in an effort to take on the iTunes behemoth.

(Credit: TV Tokyo)

With their new joint digital music initiative, MTV Networks, RealNetworks and Verizon Wireless are taking a direct aim at Apple's iTunes powerhouse.

Called Rhapsody America, the yet-to-launch collaboration among the three companies will combine MTV's relatively unsuccessful Urge music store, the Real-owned Rhapsody subscription download service, and Verizon's V Cast mobile media service to create a music store that reaches across the PC, digital music player, and mobile phone platforms.

The new Rhapsody America company is officially a joint venture between MTV Networks and Real Networks, with Verizon Wireless as its exclusive mobile partner. Urge as a brand will cease to exist, with Rhapsody becoming the service of choice for MTV Networks' MTV, VH1, and CMT music brands. Michael Bloom, general manager of MTV's Urge, has been appointed head of the new company, and the company's offices will be located in New York, San Francisco and Seattle.

Urge had been launched as a music store in conjunction with MTV Networks' music brands, but its highly publicized deal with Microsoft had fallen by the wayside as the software company launched its Zune music player and accompanying music store.

Executives from MTV, Real, and Verizon held a joint conference call on Tuesday morning, filled with talk of "alliances" and "joining forces" that evoked superhero Captain Planet or Voltron. "The collaboration of these three companies is like a perfect storm," said Van Toffler, president of MTV Networks' Music/Logo/Films group, who added that they're striving to make Rhapsody America "the best service out there, hands-down."

"The notion of combining with these two marketing behemoths is very, very exciting from our standpoint," said Rob Glaser, chairman and CEO of RealNetworks. "This is a relationship that we spent a long time putting together." RealNetworks, which holds the larger stake in Rhapsody America, has been trying to expand its footprint in the music sales world for some time now through high-profile partnerships.

Few details about the revamped Rhapsody were actually disclosed--pricing, for example, or details regarding finances--but the executives hinted that Rhapsody tie-ins will start to appear as part of the MTV Video Music Awards, which will be broadcast from Las Vegas on September 9.

The executives from all three companies talked up the Verizon deal as crucial to the nature of Rhapsody America. "Our audiences have made it crystal clear that they really want their music accessible wherever they might be," Toffler said. Glaser added that over-the-air downloads through V Cast epitomize Real's goal of a "jukebox in the sky," which he said has been the company's aim since it launched the first RealPlayer in 1995.

More importantly, it's a potential arsenal in the fight to catch up with Apple's iTunes store, the inarguable leader in the digital music sales industry: iTunes offers no mobile download capabilities. John Stratton, Verizon's executive vice president and chief marketing officer, reminded those listening to the conference call that V Cast mobile phones now support 4GB of storage and will support eight by the end of the year--an underhanded nod to the storage capacity of Apple's own iPhone.

The formation of Rhapsody America is the latest move in a music industry trend to prime new strategies for an assault on iTunes. Most recently, Universal Music Group announced that it would not be renewing its contract with Apple's music store and that it would be making portions of its catalog available without digital rights management protection to a number of non-iTunes outlets, one of which is Rhapsody.