(Credit:
Apple)
Recently, my colleague Rafe Needleman wrote a column titled "Why consumers won't buy tablets." The article was a direct reference to the long-standing rumor that Apple may be releasing a slate-style, jumbo iPod Touch this fall. Rafe doesn't really believe Apple would be misguided enough to release a tablet and that if it does put one out in the rumored $700 to $800 price range, "it will die." He also believes that, "This whole category is a nonstarter."
I tend to agree with Rafe on a lot of his points. I think tablets and tweener devices--like Ultra Mobile PCs (UMPCs)--that are too big to put in your pocket, cumbersome to operate, and overpriced, are problematic and have no place in the marketplace.
The reason why Netbooks have been successful is that they're cheap, and their form factor makes sense, especially for those looking to take a basic, lightweight computer out with them on the road--or just out to the patio. It's a pretty simple equation and you'd think that Apple would just follow the Netbook trend and come out with something that didn't break the mold but was sexier, a little zippier, and cost an extra $100-$200 in so-called Apple tax. What I'm talking about is a 10-inch $600-$700 Apple Netbook with a keyboard.... Read More
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Concept art for an Apple touch-screen Netbook.
(Credit: Gizmodo)
CNET News Poll
According to various rumors and reports, Apple's got a new slate-style Netbook in the works that may be announced as soon as next month. While we have no confirmation from Apple--or anybody else--that such a product really exists, that doesn't mean we can't do a little market survey and ask you what the thing should be called.
If the rumors are at all on target, the final product will look something like a jumbo iPod Touch. However, what's interesting is that such a PC would most likely be a crossover product for Apple and straddle several product families, includes iPods, MacBooks, and maybe even Apple TV. So, is it part of one of those families or a whole new category unto itself?
Only time will tell, but for now you can cast your vote in our poll of popular candidates or write in your own choice in the comments section. We strongly doubt we'll have any influence whatsoever over Apple's decision, but, hey, people at Apple do read CNET. At least a couple do anyway.
Concept art for an Apple touch-screen Netbook.
(Credit: Gizmodo)If you've been following the Apple Netbook gossip along with us the last few months, here's the latest tidbit, courtesy of Barron's:
A "veteran analyst," albeit a very anonymous one, has allegedly seen and touched Apple's rumored "slate-style" PC, which we like to call the jumbo iPod Touch. According to Barron's source, the new product will be announced in September, released in November, and carry a price tag of between $699 and $799. As previously reported, the tablet (or whatever Apple plans on calling) is ready to go but has been awaiting final approval from Apple CEO Steve Jobs.
As for concrete details about the device itself, the veteran analyst had only one thing to say about his or her hands-on experience: "The machine impresses with its display of hi-def video content. It's better than the average movie experience, when you hold this thing in your hands."
Now there's a shocker. (I don't think you'd have to be a veteran analyst to predict that).
The article also goes on to say that the PC industry is basically on pins and needles as it waits to see what Apple puts out. According to the phantom analyst, PC makers have paused production on next-generation Netbooks until they see what Apple's come up with.
Interestingly, while there's been a lot of talk about this being a media-centric device with a little Apple TV mixed in (what you'd expect from a giant iPod Touch), Barron's quotes Jon Peddie, head of Jon Peddie Research in Tiburon, Calif., as saying it will be a gaming machine as well.
"Gaming will be a big part of what this [the new device] is about," Peddie said.
However, as far as we know, unlike the veteran analyst, he has not seen or touched the device.
Comments?
Via Engadget via 9to5Mac via Barron's (subscription required to view full article)
Concept art for an Apple touch-screen Netbook.
(Credit: Gizmodo)We get a lot of e-mails from folks asking us when to expect a Netbook from Apple. Let's make something absolutely clear: despite all the previous rumors, we have no idea if, or when, such a product will exist. But we will let report to you when a new (or recycled) rumor pops in the blogsphere.
The latest: the Mandarin-language publication Chinese Times is reporting that Apple will release a Netbook in October. We tend to put a question mark on our rumor headlines, but there doesn't seem to be any question mark in the reporting here--at least according to a translation of the article that appeared within MacRumors.com's forum.
Naturally, this all comes from a "reliable source." Here's the key quote in the article (again, we are going by the translation that appeared on MacRumors):
- Taiwan's high-tech supply chain companies said Apple will debut
its first Netbook in October; Apple will pose itself to tackle the
Christmas shopping season. Three (Taiwanese) corporations--Foxconn,
Wintek, Dynapack--have received direct orders from Apple. (Wintek will
be producing touch screens and providing relevant technologies for
Apple.) In addition, some supply chain companies have privately
confirmed deals related to Netbooks."
The report also goes on to add that "Apple will not follow the current market trend (by producing Netbooks with screens about 10.2 or 10.1 inches in diagonal length). Instead, Apple will produce (touch) screens with about 9.7 inches in diagonal length." As to cost, word is that it will come in around $800, which is about what we'd expect an Apple Netbook to cost (if the company decides to make one).
There are also some interesting updates tacked on to the MacRumors post as additional stories have come out. One update says there are "unconfirmed rumors" that British reporters pried Apple Netbook info out of several Foxconn Electronics employees and that although Foxconn refused to publicly comment on the rumors, the reporters may have gotten some sort of private confirmation on the rumors' validity from the company itself.
Again, these are all rumors, and with Apple, you never know what kind of bizarre smoke screen it might put out there. But in the past, the company has had some issues with leaks coming out of its suppliers in Taiwan, so we're thinking there might be some truth to this one--especially since the same rumor hit back in March. Either way, we do expect Apple to release new iPods this fall (as it has the last few years). Whether one of them will be a giant iPod Touch remains to be seen.
Comments? Do you think Apple really will do a Netbook this year?
Source: Gizmodo via MacRumors via China Times (original article in Mandarin)
Would you buy an Apple Netbook? To some, this might seem like an extremely stupid question. After all, the company is one that can sell anything--from phones that cannot MMS or even copy and paste to MP3 players that can transfer songs only from one computer. Though there has been speculation that the Cupertino, Calif., company is in the process of producing a minilaptop, we feel a Mac OS X-based Netbook will probably never happen.
One of the key selling points of a Mac lies in its usability, and a Netbook will not be able to deliver the full Mac experience with its small screen and slow single-core processor. Moreover, an Apple minilaptop will be unlikely to compete in price cuts and may cost as much as another premium Atom machine, the Sony Vaio P.
Does this mean a no-go for a subportable Apple PC? One possibility is that instead of Mac OS X, the company may create a Netbook based on the iPhone interface. This makes a lot of sense, as not only will a mobile platform require less processing power and battery drawn than the full PC operating system, it will also provide access to the App Store and possess instant-on features.
Such a machine will likely come with 3G access for mobile broadband, since the code is already available in the iPhone 3G. With Android-based Netbooks soon to hit store shelves, an iPhone OS-based minilaptop doesn't seem all that far off.
Perhaps things might change when the Intel GN45 and dual-core Atom processors hit the scene. For now, this is what we expect to happen should Apple announce a minilaptop in June at the Worldwide Developers Conference.
Related story:
(Source: Crave Asia)
This Apple Netbook is most likely fake--but it's fun to dream.
(Credit: 9to5mac.com)When it comes to anything Apple--and especially anything Mac Netbook-related--you can blog virtually anything and get a huge response from readers.
Well, Monday's Apple Netbook entry comes to us from a Russian magazine that printed up what's almost assuredly fake concept art for a MacBook mini (it's not quite April Fool's Day, but we're close). What's amusing is that it all looks pretty real on the surface, with a price tag ($899), a release date (sometime this year), and detailed specs that have some folks drooling:
- 10.4-inch WXGA display
- 1280x768-pixel resolution with LED backlighting
- Nvidia MCP79 chipset
- Intel Atom Z740 1.83GHz CPU with 1MB L2 cache
- 2GB DDR3-800 memory
- Nvidia GeForce 9400M GPU
- 64GB solid-state drive
- Bluetooth 2.1 + EDR connectivity
- Wi-Fi 802.11a/b/g/n connectivity
- 1 USB 2.0 socket
- 1 Mini Display Port
- Lithium ion 5100mA battery
Looks too good to be true. Or does it?
See another photo after the jump. ... Read More
I recently trashed the third-generation Shuffle in a blog post, saying it was "a disaster." Well, I meant it. A button-less, tiny, entry-level MP3 with special "VoiceOver" features just seems so unnecessary. But then a reader made an interesting point to me. What if the lede got buried in Apple's Shuffle announcement?
Is Apple's small talk really a precursor to big interface changes across its entire line?
(Credit: Apple)While everyone was harping about how the thing's really small (I say too small), requires an adapter for you to use your own headphones, and has a voice-over feature that doesn't seem to really add much (we know what our favorite songs are, right?), the real story may be that Apple's getting ready to launch all this voice stuff across its whole line of mobile products.
The reader, Charles, who e-mailed me, asks this question: "Would you have thought to design a 'voice report' plus device-decentralized 'hard controls' into an $80 music player appliance?"
No. So, why do you do it?
"Well," he goes on, "if you were testing consumer acceptance of a new product module...you'd probably do well not just to tweak but educate your adopter audience on the sensory essentials of your new interface. Technology is best delivered in metered morsels to be digested."
Concept art for an Apple touch-screen Netbook.
(Credit: Gizmodo)Updated at 4:09 a.m. PDT March 10 with new information from Dow Jones Newswire. This story was originally posted at 9:44 a.m. PDT March 9.
Take this for what you will, but the Apple rumor mill is churning with word that the company has a touch-screen Netbook in the works that will hit the market in time for back-to-school sales later this year.
Citing an article by the Chinese-language Commercial Times, DigiTimes reported Monday that "Taiwan-based Wintek will supply touch panels for Apple's new Netbook, and shipments will start in the third quarter this year." DigiTimes also claimed that Quanta Computer will manufacture the new device.
Now Dow Jones Newswire has posted an updated story that expands on the DigiTimes report. "The mini laptop computers will likely have monitor screens that are between 9.7-inches and 10-inches," an unnamed source told Dow Jones. Another person added, "Other specifications and functions are still under evaluation." The report also claimed Wintek would make the touch-screen displays and Quanta would assemble the new computers.
Chiming in on the rumor, Engadget posted a mock-up of an Apple Netbook that has a keyboard. Meanwhile, Silicon Alley Reporter stuck with its earlier speculation that Apple will simply do a larger version of the iPod Touch (it's calling the device the iPod Touch HD).
Personally, I'd rather see Apple go with a more straightforward Netbook approach that simply adds some Apple design flair to 10-inch Netbooks already on the market, with three models ranging in price from $599-$799.
Of course, Apple could just bring the price down on the MacBook Air and indeed bulk up the iPod Touch to differentiate its "Netbook" from other Netbooks already flooding the market.
Thoughts?
Mac OS X loading onto the Dell Mini 9.
(Credit: Gizmodo)My brother-in-law Ken IM'd me the other day with this message: "Did you see they're loading OS X on Netbooks?" He sent me a link to a Gizmodo article that explained how to hack a Netbook into running Apple's OS X. He also pointed me to a chart that BoingBoing put together showing how compatible various Netbooks are with OS X.
Obviously, none of this stuff is geared to the average consumer--and there are certainly some bugs to contend with--but with some tweaks, techies have gotten certain Netbooks to run OS X shockingly well. Perfect or not, those articles and some videos had my brother-in-law, who's a total Applehead, champing at the bit to get his hands on an Apple Netbook.
Here's the conversation that followed:
Ken: "Apple really needs to do a Netbook."
Me: "Yes, now. It's the biggest growth category in laptops. They're missing out on a big opportunity to take Windows' share away."
Ken: "Apple keeps saying it doesn't want to go near the low-end and make crappy notebooks with low margins. Would tarnish the brand, hurt the bottom line."
Me: "They're lying. They know they have to go there."
Ken: "Agree."
Me: "So they slap a little design flair on the thing, put one model out for $599 and another for $699. Sure, the Windows version would cost you $350-$450, but I'd have no problem paying the Apple premium on one of these."
Ken: "A lot of people would pay $599 for an Apple Netbook."
Me: "No one's buying the Macbook Air at $1,800."
Ken: "I wouldn't say no one."
Me: "OK, but it's sort of the Apple TV of laptops. It's just not that relevant. Most people would prefer buying a more powerful notebook that weighs a little more for a grand."
Ken: "I agree. I almost bought an Air when it first came out, but I'm glad I didn't pull the trigger." [Note: Ken uses a MacBook Pro but he wants a Netbook for nonbusiness travel].
Me: "Apple always talks about design--and they do have great designers--but what people want now is cheap. As I said, this thing doesn't have to be a masterpiece. I'd rather see them keep things simple and elegant and keep the cost down to $599."
Ken: "You should write a column."
Me: "I will."
I have a feeling a lot of other people are having similar conversations. And while I believe that Apple's on the verge of missing an opportunity here--and think it needs to move quickly to put out a Netbook--I also think that it's well aware of the market dynamics.
Microsoft has made it a point to say that Windows 7 is designed to run on entry-level machines, and it's clearly targeting low-cost Netbooks as the next big frontier.
At the same time, Apple is heading toward its own release of a new operating system, Snow Leopard, which is also designed to run faster and more efficiently. So, you'd think that it, too, is ultimately looking toward more inexpensive PCs, including a so-called MacBook Mini and the much-rumored next-gen Mac Mini.
As far my Netbook experience goes, I've been working on and off on a Lenovo S10 loaner unit, and like it enough to strongly consider one of these machines over the next few months.
My brother-in-law is encouraging me to convert the Lenovo into an OS X machine (the S10 is on the list of Netbooks that do pretty well with OS X), though he knows that neither Apple nor Lenovo would be too keen on me doing this. As Gizmodo says, "Hackintoshing" violates the OS X EULA, and should you want to return your hacked Lenovo S10 or Dell Mini 9 for service, you'll probably get the cold shoulder.
"I'm really tempted to buy one of these things and put OS X on it," he IM'd me last night. "I can get a loaded Dell Mini 9 Linux version for just over $400. 2 gigs of RAM and a 32GB flash-based drive."
He'd rather wait for the Apple Netbook, of course. But I have a feeling that if it doesn't come soon, he's not going to be able to wait any longer. The force is strong for the Apple lover who longs for a Netbook.
What do you guys think?
Helpful links:
CNET's best Netbooks (full reviews)
Gizmodo's step-to-step guide to turning the Dell Mini 9 into a Mac Netbook
BoingBoing Netbook compatibility chart
Wired's running OS X on a Netbook (Apple made Wired pull the video)
Wake up and restore from MSI Wind Netbook with Mac OS X (YouTube video):
Lenovo's first Netbook. Might Apple be working on something similar?
(Credit: Lenovo)Apple CEO Steve Jobs danced around the idea of Apple releasing a so-called Netbook on Tuesday, but such a device might already be in the wild.
The New York Times' John Markoff reported Tuesday that anonymous sources at an anonymous Internet search company (wonder which one that is) have spotted the tracks of an Apple device with a screen larger than an iPhone, but smaller than a MacBook, in their visitor logs.
That is by no means proof that Apple plans to release a small MacBook in the Netbook vein, but could be evidence that Apple's plans for this category are a little more concrete than Jobs suggested during Tuesday's earnings conference call.
Jobs called the Netbook category "nascent" during his rare appearance on the earnings call and suggested that the iPhone is Apple's answer to demand for a small Internet-browsing device. Still, he didn't rule out eventually heading down that road: "We'll wait and see how that nascent category evolves and we've got some pretty interesting ideas if it does evolve."
I've always thought that Apple has all kinds of product mockups running in its labs, such as a Tablet Mac, a Netbook, or a real Apple TV, but that those products aren't fully developed because the time isn't right, or the demand isn't there, or because Jobs thinks it looks hideous. It's not too hard to imagine that one of those might sneak onto the Internet from time to time, although it's also not hard to imagine the weird device showing up in the server logs as the result of some spoof.
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