Business Tech

The chief executives of Intel and Advanced Micro Devices indicated this week that competition will heat up in the market for sleek, inexpensive laptops running Windows 7.

Both CEOs addressed this new market during conference calls after their companies reported earnings this week. Ultrathin laptops are inexpensive, light laptops--typically between $500 and $800--that are sold in a market segment just above less expensive Netbooks.

Intel CEO Paul Otellini on Tuesday said his company is gearing up to supply more power-efficient chips that contain two processing cores for better performance. "The bulk of the units that have shipped to date were single-core versions of the products," Otellini said. "You'll see a number of laptops show up in retail with the dual-core versions for the holiday season...more ergonomically designed, thinner, lighter," Otellini said.

HP's Pavilion dm3 starts at $549 with an AMD processor and $649 with an Intel processor.

(Credit: Hewlett-Packard)

And AMD's CEO Dirk Meyer chimed in on Thursday. "You'll hear more...next month about the product lineup that we'll be rolling out over the next two years, which will include increasing focus on those small form factor notebooks," Meyer said during AMD's conference call. In the more immediate future, Meyer said AMD will have a "broader assortment of (ultrathin) platforms walking into the Christmas cycle."

To date, this new category of laptops has had a minuscule market-share impact because there was little perceived difference between a Netbook and an ultrathin, according to Bob O'Donnell, IDC research vice president. "A lot of people said this is not actually that much faster, so you're going to see a very rapid transition to all dual-core," he said.

Windows 7 should accelerate sales too. "I think we will see better sales next year," O'Donnell said, as HP, Dell, and others bring out ultrathins with Windows 7.

The category received a boost recently with the rollout of HP's Pavilion dm3, which starts at $549 with an AMD processor and $649 with an Intel processor. The dm3 is expected to be available starting October 22 with the launch of the Microsoft Windows 7 operating system.

Other high-profile ultrathins include the $548 Acer Aspire Timeline (at Wal-Mart) and the $549 Dell Inspiron 13.

Because ultrathins are more expensive than Netbooks, they are more profitable for Intel. "Part of Intel's strategy is to pull people up from a Netbook," said O'Donnell.

AMD, on other hand, is focusing solely on the space "between Netbooks and mainstream notebooks," Meyer said, adding that AMD, in effect, created the ultrathin category with the introduction of the 12-inch HP Pavilion dv2 back in January. "We created that category really in partnership with the HP," Meyer said.

Updated at 5:15 p.m. PDT: correcting for AMD dual-core Neo in HP dv2 laptop and adding Acer Aspire Timeline AS3810T discussion.

Advanced Micro Devices will debut its dual-core low-power Athlon chip technology on an updated laptop from Hewlett-Packard next week. This will be followed by "Congo" low-power silicon later this year.

HP will update its Pavilion dv2 laptop with a dual-core version of AMD's low-power Athlon processor

(Credit: Hewlett-Packard)

AMD is aiming its Neo technology at the ultra-thin laptop market. This is the same market that Intel has addressed for a long time with its ULV (ultra-low-voltage) chips. However, until very recently, laptops using Intel's ULV chips were expensive "executive jewelry," as Intel CEO Paul Otellini has described the segment. (Think: $2,000-and-up Sony Vaio TT or Toshiba Portege R600 laptops.)

That was then. Intel now targets its ULV silicon at inexpensive ultra-thin laptops. It's probably safe to say that AMD beat Intel to the punch (and got Intel's attention) when HP announced the 0.9-inch-thick, $700 dv2 laptop at CES in January, sporting the first Neo chip.

And the dv2 was more than a Netbook: it had a 12-inch screen, ran Windows Vista, packed ATI graphics, and came replete with a 320GB hard disk drive and 4GB of memory.

The updated HP Pavilion dv2 is expected to debut on June 10 with the dual-core Athlon Neo.

The dual-core Neo chip used in the updated HP dv2 (which is exclusive to HP) will be followed by AMD's Congo technology, due in the third quarter, which integrates AMD's HD3200 graphics, an improvement over the current "Yukon" platform. The all-important power envelope--that, after all, is what sets the technology apart from mainstream mobile silicon--of the whole package including the graphics is expected to be about the same as the first-generation Neo, according to AMD.

Other vendors will follow with low-power dual-core Congo chips later this year, according to AMD. The new silicon will be used in 24 designs across 11 different PC makers--though AMD says this list is expected to grow.

One of the challenges that AMD faces is benchmarks. This CNET review of the first HP dv2 laptop with the initial Neo chip said that though the "1.6 GHz Neo CPU MV-40 has enough processing power to run Windows Vista smoothly, something that has tripped up Intel-Atom-powered systems" when "running multiple apps simultaneously, none of these low-power, single-core CPUs were particularly impressive, and the Neo and Atom were essentially tied in our multitasking test. By way of comparison, a standard Intel Core 2 Duo ULV (ultra-low voltage) processor, as found in more expensive 12-inch laptops, easily beats them all."

Another challenge is power efficiency. Though a dual-core Neo chip should close some of the performance gap with Intel dual-core ULV chips, it remains to be seen what kind of battery life Neo delivers with two cores. AMD says the extra core only adds three watts over the current single-core 15-watt power envelope. The newest Intel-based ultra-thin laptops boast significantly better battery life than older Intel ULV laptops, with some models, such as the Acer Aspire Timeline AS3810T, delivering up to eight hours on one charge.

Updated at 1:45 p.m. PDT with additional comments about Moblin market share.

On Tuesday, Intel released information on its next-generation Atom silicon and the next version of its Linux operating system for Netbooks.

Noury Al-Khaledy, general manager of Nettop and Netbook Computing at Intel, announced a technology platform called "Pine Trail" that--at the risk of confounding readers with similar product names--uses a new Atom processor dubbed "Pineview."

Intel announced the Moblin v2.0 Beta Tuesday

(Credit: Intel)

Essentially, what all of this means is that Intel will move more features onto the "Pineview" Atom processor that are currently in the surrounding chipset. The graphics function and so-called memory controller--which connects memory with other parts of the system--will now be on the same piece of silicon as the processor.

Other functionality--the so-called I/O hub--will remain on a separate chip.

"We have a processor, we have a chipset, and we have an I/O hub. What we've done is reduce that three-chip partition to a two-chip partition," Al-Khaledy said.

The new Atom technology will launch in the second half of this year, Al-Khaledy said.

The goal of integration is to reduce power consumption and increase performance in Netbooks--which are small, inexpensive laptops designed for Web browsing, email, and less-demanding media applications.

Intel also announced the Beta version of the Moblin version 2.0 Linux operating system, which is targeted at Atom processor-based Netbooks, handhelds, Nettops (Atom-based desktops), as well as other markets such as automotive. "We're doing Moblin to unify Linux across all these segments," said Doug Fisher, general manager at Intel's software and services group.

Moblin 2.0 includes a new interface called the M-zone, which replaces the desktop and is "the entry point to the Netbook and Nettop," according to an Intel statement. This new interface is aimed at improving social networking and media--audio and video--consumption.

Intel did not disclose what PC makers may use the operating system--which will compete with Windows 7--but said Acer and Asus have used Linux in the past for Netbooks.

"We're seeing 20, 25 percent Mobilin share in Netbooks and Nettops," Al-Khaledy said. Much of the Netbook market today uses Windows XP and is expected to adopt Windows 7 when it comes out later this year.

Moblin 2.0 Beta is available for immediate download here.

Updated at 10:45 p.m. PDT throughout.

Intel celebrated the first anniversary of the Atom processor by introducing two new models, while confirming the arrival of Nehalem-based mobile processors later this year and disclosing a new chip dubbed "Jasper Forest."

The chipmaker also did a live demonstration for the first time of the next-generation Atom-based platform, code-named Moorestown. The platform will include a new Moblin software version that will enable a PC-like Internet experience along with cellular voice capabilities, Intel said.

Intel senior vice president Anand Chandrasekher did a live demonstration of the upcoming Moorestown Atom chip in Beijing

(Credit: Intel)

Intel announced two new Atom processors for mobile Internet devices, or MIDs: the Z550 and Z515. The Z550 extends the performance of the Atom line to 2GHz. The Z515 incorporates the Intel Burst Performance Technology (Intel BPT), which enables the processor to run at 1.2GHz when performance is needed, Intel said.

Anand Chandrasekher, Intel senior vice president and general manager of the Ultra Mobility Group, in a keynote speech at the Intel Developer Forum in Beijing, discussed upcoming processors for laptops based on the Nehalem architecture that will be available in the second half of this year as part of the "Calpella" platform. These processors will be more powerful than their predecessors by including such technologies as Intel Hyper-Threading Technology and Intel Turbo Boost Technology.

Chandrasekher also touched on Intel's ultra low-voltage (ULV) processors and how they are creating a category of ultra-thin laptops less than 1-inch thick. Intel is slated to offer lower-priced versions of these processors by early summer that are expected to engender a class of low-cost ultra-thin laptops, which some have described as a MacBook Air for the masses.

Pat Gelsinger, Intel senior vice president and general manager of the Digital Enterprise Group, disclosed, for the first time, the Nehalem EP-based processor code-named Jasper Forest that is specifically designed for embedded and storage applications "to deliver optimal performance per watt...Jasper Forest will be offered in single-, dual- or quad-core designs; ranging from 23 watts to 85 watts," Intel said.

Intel's Atom is proving to be a very popular chip. But is it too low-rent for Apple?

First the news. iSuppli reported Monday that Intel gained share, based on revenue, in the global microprocessor during every quarter of 2008 to finish up with 80.5 percent of the total processor market--a 1.6 percent gain over rivals--partly due to the success of its Atom chip in Netbooks.

Would a hypothetical Apple Netbook be a high-end product like Sony's Vaio P line?

(Credit: Sony)

"Intel's low-priced Atom has become increasingly popular as the Netbook market has gained steam," Matthew Wilkins, principal analyst, compute platforms research, for iSuppli, said in a statement.

Worldwide unit shipments of Netbooks soared by more than 2,000 percent in 2008 and are expected to rise by about 68 percent in 2009, iSuppli said.

Not surprisingly, every major computer maker has announced a Netbook--some, like Toshiba, begrudgingly--and others, like Dell, seemed, at least initially, to put a product out there just in case.

Hewlett-Packard--one of the early leaders in the market--came out (back in April 2008) first with an upscale business-class "Mini-Note" Netbook, but since then HP has added a lower-cost consumer-focused HP Mini 1000 series too. All HP Netbooks now use the Atom processor after a brief flirtation with a Via processor (used because HP developed its Mini-Note before Atom was available).

Sony finally chimed in this year with the a luxury Netbook--the Vaio P series, which ranges in price from $900 to $1,499 with a 128GB solid-state drive and 2GB of memory--both atypical for an Atom-based system.

But not Apple. Now about a year after Intel rolled out the Atom brand. A Russian magazine has posted a pretty compelling mock-up of what an Apple Netbook could (should?) look like. The magazine even proffered some believable specs that were slightly off-kilter--a typical Apple product strategy: a 1.86GHz Atom Z540 (typically not used in Netbooks, most vendors default to the 1.6GHz N270), a 64GB solid-state drive (not unheard of in Netbooks but certainly not common), and, most interestingly, an Nvidia chipset and Nvidia graphics.

One of the challenges Apple faces with a luxury Netbook configuration like this is that it comes uncomfortably close to its pricey MacBook Air, which also offers Nvidia graphics and solid-state drives. This, of course, could change if Apple updates the Air with a more upscale configuration.

Or Apple could bring out an un-Netbook (Apple, of course, will dare not speak the name "Netbook") like Sony but trump Sony by using an inexpensive Intel Core 2 ultra-low-voltage (ULV) processor (due by early summer) that keeps it up-market but far enough below MBA territory.

That said, if Apple goes the Atom-based Netbook route, it will not be immune from the inevitable cannibalization that Atom brings with it.

Some potential MacBook Air buyers would look at a 10- or 11-inch Apple Netbook and say why pay the $1,000 premium? Maybe too many for Apple's taste. We'll see.

Intel's newest Atom processor has slipped out of the starting gate sooner than expected.

Asus 1000HE Eee PC uses the new Atom N280 processor.

(Credit: Asus)

Though the Atom N280 had been expected later this year, it is now shipping to Intel customers. "Asus is already taking preorders for the 1000HE with the N280," Intel spokesperson Bill Calder said Thursday.

Intel doesn't expect the rollout to be as big as the Atom N270, introduced back in June, but the N280 is expected to appear in a few systems, Calder said.

The N280 brings a minuscule clock frequency improvement to the N270, bumping up the speed to only 1.66GHz from the N270's 1.6GHz.

The most noticeable improvement is delivered by the accompanying chipset--the GN40. Its built-in graphics silicon offers--for the first time on an Intel Netbook platform--1080p HD playback (though there will be no Blu-ray logo). Nvidia's Atom-based Ion platform will offer even better graphics, however.

Intel has also increased the front-side bus--a data path between the processor and other silicon--speed from 533MHz to 667MHz.

The N280 won't necessarily be the fastest Atom, however. The Z540, which is targeted at handheld-size mobile Internet devices, has been around since April and runs at 1.86GHz, a faster clock speed than the N280.

News about N280 was reported earlier here.

Advanced Micro Devices' chief executive predicts that Netbooks will eventually disappear. This thinking, though obviously favorable to AMD's strategy, isn't completely at odds with Intel's.

The lightweight HP Pavilion dv2, which uses the AMD Neo processor, is marketed as a notebook

(Credit: Hewlett-Packard)

"The distinction between what is a Netbook and what is a notebook is going to go away," AMD CEO Dirk Meyer said Thursday in the company's earnings conference call.

"There will be a continuum of price points and form factors," he said.

"Given the way Netbooks are configured today, consumers who want a notebook at those kind of (low) price points have to compromise and as a result don't enjoy a full PC experience, particularly around the graphics and media capability of the machine," Meyer said. "And likewise people who wanted a thin and light machine had to pay a lot of money, typically well over a thousand dollars."

Upcoming inexpensive ultra-thin notebooks will meet the need for a small, thin, lightweight laptop that is more powerful than a Netbook, Meyer said.

This sentiment is actually backed up to some extent by Intel's recent behavior. Intel CEO Paul Otellini, in that company's earnings conference call last week, spoke oddly of Netbooks in the past tense. He said the buzz around Netbooks at the Consumer Electronics Show "validates our view that (the market) had a high potential for growth and it was an exciting segment, in particular in this kind of economic environment." (Emphasis added.) Otellini did add, however, that he expected Intel "would do very well in the Netbook market in the course of the next couple of years."

Whether his use of tense is just a way to refer to the Netbook market to date or a Freudian slip tied to Intel's intention to bring out new mainstream Core architecture chips for inexpensive thin notebooks later in the year, is not clear. This chip platform could potentially suck a lot of the enthusiasm out of the Netbook market.

And Intel has small plans for its Atom processor in 2009. Aside from a tiny increase in processor speed and a slight improvement in graphics, nothing big is slated for the platform. Is the demise of the Netbook market as we know it today something both AMD and Intel agree on? We'll see.

Updated at 11:05 p.m. PST with additional information throughout.

Another Netbook? No, not exactly. Hewlett-Packard's new Pavilion dv2 is an ultraportable, thank you. And the new Athlon Neo silicon inside from Advanced Micro Devices will try to prove that point.

AMD is introducing new chips at the Consumer Electronics Show in Las Vegas that target the no-man's land between Netbooks and notebooks. Typically, these designs are referred to as ultraportables--the most salient examples being Apple's MacBook Air, the Toshiba Portege, and the Sony Vaio TT series.

So what makes AMD's platform different? In one word, price. Ultraportables fall into the boutique category of laptops: very stylish, very slim, very light--and very expensive. Usually ranging between $1,500 and $3,000. HP's notebook with Athlon Neo silicon cuts the price in half. The Pavilion dv2 will start at $699 and top out at $899 for standard configurations.

HP 12-inch Pavilion dv2 ultraportable starts at $699, at least half the price of traditional ultraportable notebooks like the MacBook Air, Toshiba Portege, and Sony Vaio TT series.

(Credit: Hewlett-Packard)

The dv2, at 3.8 pounds, is slightly heavier than ultraportables that typically weigh between 2.5 and 3 pounds. It is 0.9-inches thick, slightly thicker than more expensive ultraportables like the MacBook Air.

But the Pavilion dv2 will pack features such as an AMD-ATI Mobility Radeon HD 3410 separate (discrete) graphics chip, a relatively large hard disk drive (HP lists drives up to 500GB), and a 12.1-inch LED screen. Features that differentiate it from Netbooks and put it squarely into ultraportable territory.

AMD Athlon Neo silicon details

(Credit: AMD)

The dv2 will also come with WWAN (Wireless Wide Area Network) options as well as standard Bluetooth and Wi-Fi.

Bahr Mahony, AMD's manager of mobile products, said in an interview that one of the few ultraportables available today with discrete graphics is the MacBook Air, but this starts at a whopping $1,800. (The Air uses Nvidia's GeForce 9400M graphics and Intel's Core 2 Duo low-voltage processors.)

The Athlon Neo platform can handle 1080p HD playback and a "casual" gaming experience with realistic 3D graphics, using the optional ATI Mobility Radeon HD 3410 graphics chip.

AMD's Athlon Neo processor--formerly code-named "Huron" under the platform codename "Yukon"--runs at 1.6GHz and has a power envelope of 15 watts, comparable to Intel ULV (Ultra Low Voltage) Core 2 Duo processors that power ultraportables today.

AMD's Neo does fall short in one respect, however. Currently it is only single-core, whereas Intel ULV processors are dual-core at a comparable power envelope, and, moreover, typically integrate 6MB level-2 cache memory to boost performance. AMD's Neo has only 512K of cache memory.

A dual-core chip, code-named "Conesus," will come in the second half of this year, according to AMD's Mahoney.

The first HP Pavilion dv2 ultrathin notebook is expected to be available from HP in the second quarter.

2009 may be the year of the Netbook. But there's a big if.

Here's the choice: Will consumers buy a thin, light, relatively fast $1,800 MacBook Air or a thin, light, ultrasmall, not-as-fast $450 Hewlett-Packard Mini 1000 Netbook? (Correction: the HP Mini 1000 configuration cited here was originally stated incorrectly as $700.)

A $400-$700 Netbook or a $1,800-$2,500 notebook?

(Credit: Hewlett-Packard, Apple)

If many people, fully aware of this choice, opt for a Netbook then we have the foundation of, at the very least, a rethinking of the pricey ultraportable.

At most, we have many more consumers buying into the Netbook concept--particularly if 3G broadband wireless comes as a standard option.

Here's the dilemma in more detail: Do you want an ultralight subnotebook replete with a Core 2 Duo processor, 64GB solid-state drive, and 12-inch (or 13-inch) LED screen that will set you back at least $1,800?

Or do you want a Netbook with an Atom processor, 16GB solid-state drive (or 60GB or 120GB hard disk drive), and a 10-inch screen for $450 to $500? (Clarification: Netbooks are generally thought of as sub-$400 designs; but for comparison's sake, upscale Netbooks with 10.2-inch screens are cited here.)

The dimensions and weight are the key to both the Netbook and the ultraportable, and differentiate them from standard laptops. Both are small and light. But here's where Netbooks become disruptive. To date (that is, for at least the last 10 years), consumers have had to pay a big premium for smallness and thinness (and still do with the Air, Dell Latitude E4200, and Toshiba Portege, for example). With the Netbook, they don't. (The one obvious downside to Netbooks, however, is that they're too small--cramped screens and keyboards.)

(See CNET review of the HP Mini 1000.)

Of course, the design and internals are different, but are they different enough? To rephrase the question posed above: Is a $2,500 13-inch MacBook Air with a 128GB solid-state drive (and no 3G) different enough from (or that much better than) a high-end $600 or $700 11-inch Netbook with a 32GB (or 64GB) solid-state drive and 3G? I would expect that most consumers (even ones that must have an ultraportable laptop) won't be able to justify paying an extra $1000-$2,000 for a MacBook Air- or Toshiba Portege-style design in the face of a compelling array of Netbook offerings. Especially if Netbooks (or a facsimile of the Netbook) start sporting larger screens.

Consumers will ultimately decide the fate of the Netbook of course--though it remains problematic whether PC suppliers will really push Netbooks in front of consumers that aggressively if Netbooks are eating into their laptop sales. Advanced Micro Devices or Via Technologies, however, could change this by aggressively promoting their newest silicon (AMD's Yukon and Via's Nano) for slick, upscale Netbook-like designs.