You don't go on Facebook to find friends. You go there to impress people.
So while many will be punching their keyboards at 12:01 a.m. EDT Saturday in the desperate quest to obtain a Facebook URL of the highest ego value, a new film has emerged on YouTube to remind us of the real Facebook vanity test: the status-off.
On Facebook, if you can make your status updates winningly fascinating, you will surely impress all those who need to be impressed.
Directed by Jonathan Emmerling and produced by Untucked Films, this deep and thoughtful piece is blessed with some heartfelt performances from the cast.
As the two somewhat pretty-free male protagonists fight, through their increasingly breathtaking status updates, to get the girl, you will surely be choosing sides as to which one deserves her most.
I won't spoil the ending for you, but if a tear doesn't at least attempt to rise up the insides of your face, then you have surely been numbed by exotic substances in the air at a club last night.
Judging by the heavy interest in last week's look at Google's previously secret server and data center design, I thought it would be useful to note that Google has now put much of the information on YouTube.
The disclosures came at a Google-sponsored conference on data center efficiency, which boils down to getting the most computing done with the least electrical power. The idea is core to Google's operations: the company operates at tremendous scale, tries to minimize its harm to the environment, and has a strong financial incentive to keep its costs low.
There are a number of videos from the conference online, starting with the tour of a Google data center. Google's servers, which the company itself designs, are packed 1,160 at a time into shipping containers that form a basic, modular unit of computing.
Also worth a look is the tour of Google's water treatment facility. Google uses water to cool the hot air the servers produce. Most Google data centers use chillers to cool the water by refrigeration, but one data center in Belgium is experimenting with the use only of the less power-hungry evaporative cooling.
Finally, Google published the proceedings of the conference itself--part one, part two, and part three.
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