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Last week, Microsoft showed off some browser technology that could help Internet Explorer leapfrog the competition. But if Mozilla succeeds in its hope, Microsoft could be playing catch-up instead.

The technology in question is hardware-accelerated graphics and text using interfaces called Direct2D and DirectWrite that provide an easy way to use graphics cards' computing power. They're built into Windows 7, and Microsoft is bringing them to Windows Vista but not Windows XP.

The performance boost from Direct2D and DirectWrite was the centerpiece of Microsoft's demonstration of Internet Explorer 9 goodies shown last week. Online maps flashed on the screen quickly and tracked mouse movements responsively; text was clearer and changed sizes more gracefully.

But the day of Microsoft's demo, Mozilla evangelist Chris Blizzard had this to tweet: "Interesting that we're doing Direct2D support in Firefox as well--I'll bet we'll ship it first."

There's work to back up his rhetoric. On Sunday, Bas Schouten, the programmer who's been leading the work for Mozilla, posted a prototype of Firefox using the Direct2D and DirectWrite.

However, any Firefox fans tempted to crow about a victory should be cautious. Mozilla wouldn't commit to including the technology, much less to a release schedule such as Firefox 3.7 due in the first half of 2010. "We are currently investigating Direct2D for Firefox, but do not have a target for shipping it in Firefox at this time," the organization said in a statement..

The race is on
Microsoft declined to comment for this story, referring readers just to last week's blog post about coming Internet Explorer 9 features. "While we're still early in the product cycle, we wanted to be clear to developers about our approach and the progress so far," the company said while sharing a Direct2D demonstration video.

There's no doubt the race is on, though, given the potential benefits of the new interface and the commercial success of Window 7. Microsoft is lighting a fire under its developers, but the company's browser has lagged Firefox and other rivals in many technological areas for years, and many Web developers loathe earlier versions of IE still widely used. IE's market share has steadily eroded, though it remains dominant overall.

The attention is giving Google ideas, too. In a Chrome issue logged Sunday, Chrome programmer Peter Kasting pointed to Schouten's blog post on the subject as "motivation."

"If we can speed up the rendering time, the most noticeable benefit will probably be smoother-feeling scrolling," Kasting said. He also directed attention in October to DirectWrite support in Chrome, though cautioning that it might not work with the browser's present "sandbox" design to isolate elements of the browser for security reasons.

Mozilla has its own results to show off, too. Schouten offered a graph showing improved performance displaying a variety of Web pages. Facebook, Google, and Twitter rendered on the screen in half the time using the Direct2D; Slashdot and a Wikipedia entry were barely changed. One taxing page using the Scalable Vector Graphics format (SVG) to show movable, resizable graphics showed more than twice as fast, dropping from about 11 milliseconds to less than 4 milliseconds.

What actually changes?
Direct2D replaces an older technology called Graphics Device Interface (GDI) used in Windows XP. Both offer a way for programs to tap into computing hardware without having to worry about the particulars of video card capabilities and settings, but Direct2D taps into hardware acceleration features.

The technology lets programmers control basic elements such as transparent boxes, curved lines, and resizable photos. Out of these, user interface elements are constructed; Direct2D calls upon a computer's graphics processor to speed that up. It's particularly helpful for dynamic situations that change element properties such as color, size, or opacity.

DirectWrite offers a similar graphics chip boost to the task of displaying text. That may not sound computationally intense, but some parts of it are. In particular, DirectWrite offers a more sophisticated mechanism for displaying text to take advantage of something called sub-pixel positioning of letters.

Each pixel on an LCD screen is actually made of three tiny slices--for red, green, and blue components--and sub-pixel technology subtly draws letters using pieces of these pixels to make the overall appearance smoother. The older GDI permitted some sub-pixel positioning, but only smoothed letters in the horizontal direction; DirectWrite smooths curves vertically as well.

Using the graphics chip in Direct2D and DirectWrite operations brings several advantages. Performance is the first: some operations are faster or smoother, and having more power on hand lets programmers tackle more ambitious projects. Second, the general-purpose central processor, relatively inefficient at handling graphics tasks, is unburdened, freeing it up for other tasks and saving battery power.

Firefox already has a graphics system of its own called Cairo. Schouten has been adding a Direct2D and DirectWrite.

Firefox is of course a browser that doesn't just work on Windows. The DirectWrite technology helps that operating system catch up to its rivals, said Mozilla's John Daggett in a blog post Sunday. "Platform APIs [application programming interfaces] on Mac OS X and Linux already do a good job rendering Postscript CFF [Compact Font Format] fonts," he said. "This just brings them up to parity under Windows 7."

Direct2D is used elsewhere in the browser. "We've made significant progress and are now able to present a Firefox browser completely rendered using Direct2D, making intensive usage of the GPU," or graphics processing unit, Schouten said. And because Cairo is used by other open-source software, other projects will benefit from the work, he added.

The Direct2D work is Mozilla's second hardware acceleration effort; the company also is working on one using a different hardware acceleration interface called OpenGL for mobile devices using Nvidia's Tegra chips, according to Mozilla.

The interactive Web
Microsoft went out of its way to emphasize that the Direct2D and DirectWrite work will help existing Web pages without programmers having to change a line of code. Dean Hachamovitch, general manager of Internet Explorer, contrasted that to other hardware acceleration efforts including Native Client and O3D from Google and WebGL from Mozilla and the Khronos Group.

Native Client, O3D, and WebGL are part of a long list of developments designed to transform the Web into a foundation not just for static pages but also for interactive applications. Those technologies, though, require new programming skills and tools.

Mozilla, Google, Apple, and Opera have been pushing this interactive Web agenda, and Microsoft is showing signs of interest, too. However, for now, Microsoft emphasizes that Direct2D support will help the existing Web. But the browser makers have their eyes on interactive technology as well. Direct2D will help with complex sites that use 2D graphics interfaces such as SVG and Canvas, Mozilla said.

Added Schouten, "As Web sites become more graphically intense, dynamic graphics will start playing a larger role, especially in user interfaces."

In a bit of a Thanksgiving appetizer, many companies were beefing up their structures by--as one of my colleagues put it--gobbling up other companies.

The biggest deal was announced by Hewlett-Packard, which plans to acquire 3Com, maker of network switching and routing products. The deal is valued at $2.7 billion, or $7.90 per share. HP says the purchase is intended to boost its networking business, particularly in China, where most of 3Com's business is focused.

The 3Com deal is the most recent in a string of enterprise-related acquisitions HP has made in the past year, including most recently file serving software maker Ibrix. HP wants to be a leader in providing customers with an integrated stack of computing technology ranging from servers and storage at the foundation all the way up to services.

Other deals

EA picks up Playfish for social gaming push

Electronic Arts makes some serious waves in the social gaming by acquiring Playfish for $275 million in cash and $25 million in equity.
•  A new set of rules for social games

Google to acquire AdMob for $750 million

Mobile advertising is AdMob's specialty, and the deal gives Google a technology inroad into a fast-growing segment of online advertising.
•  With AdMob, Google seeks mobile-ad advantage

Logitech buys video-conferencing firm LifeSize

Acquisition puts the maker of Webcams and other peripherals into the video-conferencing market.

More headlines

Intel to pay AMD $1.25 billion in antitrust settlement

AMD drops its litigation while Intel agrees to "abide by" a long list of prohibitions. And renewed patent cross-license agreement frees AMD to spin off chip manufacturing.
•  What Intel just bought for $1.25 billion: Less risk
•  AMD-Intel deal: No big change for consumers
•  AMD: Our claims about Intel have been 'ratified'

Windows 7 use continues to climb

It now makes up 4 percent of Web-accessing computers, a mark that took Windows Vista nearly seven months to reach.
•  Microsoft pulls Windows 7 download tool
•  Microsoft probing Windows 7 zero-day hole

Microsoft bans 1 million Xbox Live players

Players who were caught modifying their consoles to play pirated games have been booted from the popular service.
•  Craigslist brimming with banned, 'modded' Xboxes

Google hopes to remake programming with Go

A Unix co-creator is among those behind a language Google hopes will speed computers and programming. Today, Go becomes open-source software.
•  Google hopes Go will give a browser boost

Research: Twitter has yet to grow into valuation

Company is worth significantly less than $1 billion, one company surmises. That's in part because the effectiveness of its possible business plan is still up in the air.
•  Judge bans Twitter from court
•  Twitter issues mulligan on new 'retweet' feature
•  Mint makes Twitter an investor hub

Microsoft denies Windows 7 is based on Mac OS

Following comments from a U.K. Microsoft executive that Windows 7 was designed to create "a Mac Look," a company blog post distances itself from his words.
•  Microsoft exec: Mac OS inspired Windows 7

Verizon tests sending RIAA copyright notices

The No. 2 phone company, known for its reluctance to intervene in antipiracy cases, has struck an agreement to forward copyright notices on behalf of the music industry.
•  Even in media mecca, plenty are willing to pirate
•  Former RIAA chief tries to save Qtrax image

Expert says Adobe Flash policy is risky

Adobe Flash Player allows arbitrary content to access applications without permission, says researcher at Foreground Security.

As alternative energy grows, NIMBY turns green

With more renewable energy projects trying to come online, the country grapples with the balance between local land use and a national push for clean energy.
•  Students pitch green businesses for greenbacks

Also of note
•  Bill Gates' home tour on charity auction block
•  U.S. Army orders bridges made of recycled plastic
•  Facebook status update saves man from jail

If the iPhone didn't finish off Windows Mobile in the smartphone market, the Motorola Droid may.

Windows Mobile is losing the last vestiges of its mojo--if it really had any to begin with--as the Droid and other phones based on the Android 2.0 operating system push the buzz meter needle into the red zone. Many in the media--which can play a big role in steering users to one technology platform or another--sense that Windows Mobile has now been relegated resolutely to has-been status.

Let's do a quick canvas of what some in the press are saying now that we're at the start of the Droid era. A post on SFGate.com (the Web site of the San Francisco Chronicle) is, like other commentary out there, clearly dismissive of Windows Mobile. "Curiously, Microsoft is nowhere to be seen in this battle royal," the author states, referring to the iPhone and Android.

And there's this more damning comment from a blog at SeattlePI.com. "Rarely mentioned, however, is another player in the mobile OS market--Microsoft. Why not? Because not many people in the smartphone world seem to really give a hoot about Windows Mobile anymore."

The litany of like articles is long. This post on PC World asks: "Has Microsoft Placed Its Last Mobile Bet?" The article cites research from Canalys showing Windows Mobile slipping from 13.9 percent of the worldwide smartphone market in 2002 to 9 percent in the second quarter of 2009.

The numbers are even less favorable in an accounting by ad service Admob, which compiles data on which operating systems are in use on mobile devices that access online ads. In August, according to AdMob, Windows Mobile had only a 4 percent share of the mobile OS market worldwide, down from 7 percent in February.

But getting back to my original premise of no mobile mojo for Windows. The fact is that consumers don't care about Windows on smartphones. In other words, while Windows seems to be a prerequisite for many consumers when buying a PC, it just doesn't come into play in a big way in a smartphone purchase.

This will have ramifications beyond Microsoft of course. Companies like Toshiba (and its attractive TG01 smartphone) will probably not be as successful on Windows Mobile as they would (will) be on Android 2.0. Or, at the very least, will not get the necessary buzz.

Then there's the Intel factor. Intel also wants to be a player, eventually, in the smartphone space. If it is indeed able to beat back Texas Instruments (whose chip is used in the Droid), Samsung (iPhone), Qualcomm (BlackBerry), and Marvell, it probably won't do it by sticking to the tried-and-true "WinTel" combination that's been so outrageously successful in the PC space.

And Intel is chasing a fast-moving target. TI, and all the other ARM-based chip suppliers cited above, are slated to bring out dual-core designs that can hit speeds as high as 2GHz (think next-generation tablets and media pads). In other words, they'll also be able claim the coveted speed mantle on phones, such as the Droid, where Windows Mobile is no where in sight.

So the Droid may not be the iPhone killer but rather the Windows Mobile slayer. Microsoft, of course, will always have the unassailable PC franchise. But, wait, isn't Android coming to Netbooks next year? Maybe the real battle royal for Microsoft is yet to come.

It looks as though Microsoft may have a winner in Windows 7, at least in comparison to Vista.

The software giant saw relatively strong early adoption of Windows 7 in the 10 days since its official launch. According to Net Applications, more than 3 percent of PCs accessing the Web in the past two days have been doing so using the new operating system. Usage of the operating system has been growing strong in recent days, though Windows 7 already accounted for 2 percent of global Web traffic in the days ahead of its formal launch.

Judging by its initial sales, Windows 7 is certainly proving more popular than Vista. Microsoft sold 234 percent more boxed editions of Windows 7 than it did Vista in the initial releases of both products, according to research released by NPD Group.

In actual dollars, Windows 7 has also been more successful than Vista. However, early discounts on pre-sales copies and a lack of a promotional boost behind Windows 7 Ultimate led to revenues only 82 percent greater than those of Vista.
•  Windows 7 upgrade version: The dos and don'ts
•  FAQ: Buying the right Windows 7 upgrade
•  Microsoft Windows 7 vs. Apple Snow Leopard

More headlines

New York antitrust suit accuses Intel of bribery

Intel used payments to keep computer makers from selling systems with AMD chips, according to New York's attorney general. It's a new front in an old Intel war.
•  N.Y. lawsuit details Intel's 'largesse' toward Dell

T-Mobile experiencing widespread outage

The cellular carrier acknowledges problems affecting both its voice and data networks.
•  T-Mobile users still reeling from outage
•  T-Mobile says software error behind outage

AT&T vs. Verizon: There's a lawyer for that

AT&T is suing Verizon Wireless over its "There's a Map for That" ad campaign, stating that it misleads consumers about AT&T's network coverage.

Corporate bank accounts targeted in online fraud

Small and medium-size businesses, governments, and school districts are targets of online bank fraud involving malicious e-mails, key loggers, and money mules, FBI says.
•  Phishing, worms spike this year, say Microsoft and McAfee
•  New Trojan encrypts files but leaves no ransom note
•  Hacker breaks into jailbroken iPhones, asks for $7

Barnes & Noble hit with suit over Nook

A Cupertino, Calif.-based start-up claims the bookseller misappropriated its trade secrets in its design of a similar e-reader.
•  Spring Design seeks injunction barring Nook sales

Microsoft gives the MSN butterfly a makeover

It's given a new look to both its home page and the MSN butterfly logo. The main page now has just half as many links, with more videos and photos.
•  Microsoft to fix holes in Windows, Office

Mozilla: Firefox 3.6 won't be late

The first beta of Firefox 3.6 may have crossed the finish line weeks late, but Mozilla says the final version should still be done this year.
•  Firefox gets a quick fix
•  Firefox gains Windows 7 features

Lack of global climate deal won't crush green tech

No matter what happens in Copenhagen next month, green-tech companies say industry and national governments will drive investment in the near term, an analysis shows.
•  Waste Management squeezes fuel from landfills
•  LA changing its glow for more efficiency
•  PetroAlgae signs deal with Indian Oil

Mac game: Art project or malware?

Is the Lose/Lose game a legitimate art project, or should it be flagged as malware because it deletes files?

Virtual goods: Duping the masses?

When is ad not an ad? When it's an offer for something other than what you think you are signing up for.
•  After onstage spat, Offerpal replaces CEO
•  Offerpal Media mess gets stickier

Beatles copyright case down a legal rabbit hole

BlueBeat is streaming Beatles recordings for free and selling them for 25 cents apiece, claiming that they aren't the original recordings and therefore aren't copyright-protected.
•  Beatles catalog comes to USB
•  No Doubt says 'no' to Band Hero depiction

Also of note
•  An unofficial way to 'dislike' things on Facebook
•  Best Buy to launch branded movie download service
•  Wi-Fi-free iPhone officially lands in China

Judging by its initial sales, Windows 7 is certainly proving more popular than Vista.

Credit: Microsoft

Microsoft sold 234 percent more boxed editions of Windows 7 than it did Vista in the initial releases of both products, according to research released Thursday by NPD Group.

In actual dollars, Windows 7 has also been more successful than Vista. However, early discounts on pre-sales copies and a lack of a promotional boost behind Windows 7 Ultimate led to revenues only 82 percent greater than those of Vista.

"Ultimate was a much bigger part of what Microsoft did with Vista, whereas this time I think they not only kept the price very high, but really kept the focus on the Premium product and the Premium three-pack," explained the author of the report, NPD's Stephen Baker, to CNET News. "Most of the promotional fire that they've put out there has been focused on those, for example, 'Buy a computer, get a $50 copy of Home Premium.' The pre-sales were all pretty much focused on Home Premium."

The numbers provided by NPD include both the initial sales of Windows 7 following its release on October 22 and pre-sales data from the discount program that Microsoft launched in July.

NPD declined to release actual sales figures for Windows 7, but the percentages help tell the story.

Web statistics firm Net Applications also found early adoption of Windows 7 to be strong.

Sales of PC hardware running the new OS didn't fare quite as well. Though growth in PC sales for the Windows 7 launch was at its highest level for the entire third quarter, it wasn't as strong as during the Vista launch, showing a 6 percent decrease from Vista's initial days.

A mixture of different factors affected the sales of Windows 7 PCs, notes Baker. Vista was launched in January, which traditionally offers a better sales environment than October. Also, the new OS was hurt by sales of PCs with older operating systems, which made up 20 percent of all sales during Windows 7 launch week. In contrast, PCs with older operating systems made up just 6 percent of all sales when Vista hit the market.

Baker doesn't think the current recession had a bearing on the lower PC sales for Windows 7's launch. "We've seen pretty strong sales growth on computers all year regardless of the recession," he said. "People have been buying more units of PCs all year than they had in 2008. At least from a unit perspective, we haven't really seen much impact on the consumer PC market from the recession."

Some businesses midway through upgrades to Vista are asking for Windows 7 instead, a Microsoft executive said at Thursday's launch event in London.

"This is the first time that we have had customers talking about slipstreaming the deployment of one OS into another version," said John Curran, who until recently headed the Windows client group in the U.K.

About 15 percent of business computers in the U.K. have Vista installed.

Ten large companies in the U.K. have already begun deploying Windows 7 on a total of 300,000 machines, according to Microsoft.

"In terms of the numbers of seats being deployed at launch, we are well ahead of where we were from a Vista perspective," Curran said.

Read more of "Vista jilted for Windows 7 midway through upgrades" at Silicon.com.

Dell, Acer, Intel, and others together are, in effect, creating a muddle of light laptop categories as part of a not-so-well-orchestrated marketing strategy, according to an analyst. This is expected to become particularly acute when a deluge of new Windows 7 laptops hit the market this week.

Acer offered a graphic example of this recently when it introduced a small, inexpensive Windows 7 notebook--the Aspire Timeline AS1810T--that, from all outward appearances, looks like a Netbook. But it isn't--at least as defined by Intel. It's a new category of laptop called an ultrathin.

"There's a lot of confusion that Intel has created and they haven't really segmented the market that well," according to Bob O'Donnell, an IDC Research vice president.

And it gets more complicated. The inexpensive ultrathin is, in turn, competing now with the expensive luxury laptops, like the Dell Adamo, according to O'Donnell. "Ironically, what's actually happening we think is that the (ultrathin) is actually killing the high-end ultraportable," O'Donnell said.

Here's the problem: any given Windows 7 laptop with an 11.6- or 12-inch screen could be a Netbook, an ultrathin, or a high-end ultraportable, each with distinctly different price-performance characteristics not readily apparent to consumers.

"There's too many overlapping products," according to O'Donnell. Intel tried to prevent this from happening by declaring that any laptop with a screen larger than 10 inches diagonally is not a Netbook. That policy is fine in theory but does not carry over to the real world of head-butting competition among PC makers where even the subtlest production differentiation can mean a leg up on the competition.

Intel says look at performance and price. "Which offers the best performance overall? That's important," said Intel spokesman Bill Calder. "Pricing is a factor too. While some ultrathin laptops including 11.6 and higher are very affordable, none are in the $249 to $399 range that typically defines a Netbook," Calder said.

Some consumers might say it's not a big deal. But ... Read more

ORLANDO, Fla.--Gartner offers a Justification Toolkit to argue the financial merits of attending the Gartner Symposium, but a show perk might carry more personal appeal: each attendee gets a free copy of Windows 7 Ultimate, packaged with a slab of chocolate.

Well, maybe not free exactly.

It costs $3,695 to attend the show. And as one wag commented, "The chocolate's the better part. You'll get fewer headaches."

Perhaps stung by the contrast between its Windows Vista's tarnished reputation and its flashy "The Wow Starts Now" promotional campaign, Microsoft is sticking to barer-bones marketing work with Windows 7. Microsoft is one of five premier sponsors of the conference, and giving freebies to a few thousand influential IT folks probably makes sense--especially given how many companies just stuck with Windows XP rather than upgrade to Vista.

Best Buy is locked and loaded for the Windows 7 launch.

And I don't use the phrase "locked and loaded" figuratively. "Locked" in that all the new Windows 7 machines are locked down behind cages. And "loaded" in that all the cages are full. (See photos.)

I visited a Best Buy Friday night in Southern California where the cages were loaded exclusively with new models preloaded with Windows 7. And I learned a few odd tidbits from a stoked salesperson who had definitely been drinking the Windows-7-is-totally-awesome Kool-Aid. Let me add that the information was conveyed to me at one store in Southern California and may not necessarily apply to all stores nationwide.

... Read more