Adobe Systems released on Monday beta versions of three programming projects for producing online applications that run in its Flash Player, software that's widely used but also under competitive threat from other Web technologies.
First is a beta version of Flash Catalyst, a programming tool that's meant for the designer crowd rather than the coding crowd. Catalyst lets designers create a Flash application's user interface in Adobe's Photoshop and Illustrator applications, import the files, attach a variety of actions to user interface elements, then produce the Flash application for production or for handing off to more serious programmers.
Second is the beta of Flash Builder 4, the harder-core programming tool previously called Flex Builder. This tool, based on the Eclipse programming software, employs Adobe's open-source Flex framework for building advanced Flash applications and is for the serious programming set who works in an integrated development environment (IDE). For example, it can be used to link Flash applications with a variety of back-end data sources for advanced features.
Third is the beta of Flex 4 framework that provides underpinnings for Flash applications, including everything from user interface components to animation technology. Flex 4, code-named Gumbo, is an open-source project.
Flash got its start as a way to produce animations on Web sites, leading to gripes that its timeline-based view of the world was alien to programmers. For the animation-oriented set, Adobe still offers its Flash Professional software, but for others, Adobe has the Flex-based approach for producing Flash applications.
Adobe offers a variety of tools in an attempt to appeal to a variety of programming styles. A single project can bounce among different people using the different tools, said Steven Heintz, principal product manager of the Adobe Platform business.
"We've really made all these tools work together," Heintz said. "For pieces of the same project, you can use the tools best for the job. We believe this is better than jamming all this together into one massive tool that's totally inappropriate."
Flash faces a number of challengers. Most directly is Microsoft's Silverlight, version 3 of which is set to be launched July 10. But Google, Yahoo, and browser makers also are advancing what can be done directly in Web browsers without relying on plug-ins such as Flash or Silverlight.
And HTML 5, an still-in-progress revision of the Hypertext Markup Language used to describe Web pages, comes with a variety of features such as the ability to run multiple tasks at the same time and to play video and audio as easily as browsers can display images today, and Google, Apple, Opera, and Firefox developer Mozilla are pushing what can be done with the JavaScript language for programming Web pages.
Adobe argues that it's got consistency on its side with Flash, though. Web users tend to upgrade to the newest Flash player relatively rapidly, and Flash works consistently regardless of which browser it's plugged into or which operating system it's running on. For programmers in the HTML camp, Adobe offers its DreamWeaver development software.
In contrast HTML and JavaScript--including advanced JavaScript applications built with technology called Ajax--varies from browser to browser, said Shafath Syed, a product marketing manager with the Adobe Platform group.
"We've come full circle" in the browser market to the mid-1990s browser wars, with different interpretations of standards and new features and differing support for that technology, Syed said. "That's always a challenge."
Another challenge both camps face is spreading to the increasingly important realm of mobile phones. Flash, for example, doesn't run on Apple's iPhone and is still under development for phones based on Google's Android operating system. Those devices support JavaScript and some HTML 5 features, though, they, of course, lack much of the processing power and memory to make full use of it.
The Adobe programming tools also can be used in the production of applications that run on AIR, the Adobe Integrated Runtime that lets Flash applications run on their own outside a browser.
Adobe Systems wants to have it both ways.
Microsoft's power with programmers is tethered to desktops and laptops, the vast majority of which run Windows. Google is trying to dominate what it believes is the new frontier, cloud computing, where applications run on the Web. Adobe, though, is trying to run down the middle with a strategy that touches on both domains.
"It's a balance of the client and cloud together that makes for the most effective applications and the best development," said Adobe Chief Technology Officer Kevin Lynch, who's planning to speak on the subject in a keynote speech Monday at the company's Max conference in San Francisco.
Adobe CTO Kevin Lynch
(Credit: Stephen Shankland/CNET News)Since Adobe's $3.4 billion Macromedia acquisition in 2005, programming technology has been rising in importance within a company that got its start with publishing software such as Photoshop. The technology that brought the two companies together, Flash, will hog the spotlight at the conference.
Flash got its start as a way to give Web pages animations and basic applications such as games, but it's grown up since then. The Flex technology has given developers a more mature programming model, and the addition of video-streaming abilities to the Flash Player that's plugged into the vast majority of Web browsers has given Adobe's technology incumbent status. Who can live online without YouTube?
Adobe is still working on Flash, releasing Flash Player 10, aka Astro, in October. At Max, though, a Flash cousin called AIR--the Adobe Integrated Runtime--will share the stage with the release of version 1.5.
Flash and AIR are key to bridging the cloud-PC gap. For example, Adobe has launched an online Photoshop.com service, where members can upload, edit, and share photos. The site uses Flash to run the processing-intensive editing software on people's own computers, not Adobe's servers, Lynch said.
"Our operational costs for hosting that application are much lower than if we had server-side processing," and users get better performance, Lynch said.
But Flash still lives largely within the browser. Adobe hopes to uproot it with AIR, a "runtime" foundation for housing applications. AIR runs Flash programs but also has a built-in engine for showing Web pages and for running programs written in JavaScript, which is widely used for Web-based applications. And AIR is available for Windows, Mac OS X, and Linux, and programmers who write AIR applications don't have to worry about what operating system is on a person's computer.
... Read the full post at CNET's CES 2010 blog
Flash Player 10 was code-named Astro.
(Credit: Adobe Systems)Astro is launched.
On Wednesday, Adobe Systems announced the release of a major update to its Flash technology to endow Web sites with better video, audio, and graphics. The new version 10 was code-named Astro, and it arrived just days after Microsoft released version 2.0 of its rival Silverlight software.
Flash Player 10, a free download also available for Windows and Mac users from Download.com, includes a number of new features:
Easier-to-use 3D graphics effects.
Better text handling for more sophisticated layouts combining words and graphics, more refined typography, and better multilingual applications.
Better sound handling, so that different audio signals can be mixed together--for example, a music sound track with a game's audio effects.
High-performance visual effects using technology called Pixel Bender that also works with After Effects CS4 and Photoshop CS4.
Better abilities to tap into hardware acceleration.
Adaptable video streaming that can adjust to changing network throughput.
Flash Player is a key part of Adobe's push to make Web-based applications more powerful. Adobe's Flex framework can be used to create applications that run on the Flash Player or as standalone computer applications running on AIR, the Adobe Integrated Runtime.
Flash and Silverlight aren't the only ways to make these so-called rich Internet applications, though. Silverlight, which drafts off Microsoft's strong developer base and its .Net programming technology, is a newer competitor. And JavaScript is growing up as a way to build more elaborate interfaces in Web applications. Flash, however, enjoys a very broad adoption, and users upgrade to the newer versions relatively swiftly.
Flash Player 10 also is used within Adobe's Creative Suite 4, a broad range of applications including Photoshop, Illustrator, Dreamweaver, and Premiere that just began shipping. Because control panels are written with Flash technology, CS4 menus can be extended by third parties more easily, and Adobe plans to release a Configurator by the end of the month that will make it easy to create custom control panels.
Update 11:25 a.m. PDT: One big Pixel Bender fan is online photo editing site Picnik. Flash Player 10 speeds the site and enables "mind-blowing effects." It also means third parties can create effects of their own using the Pixel Bender technology. See some examples below.
"Future plans with Flash Player 10 include the addition of super high‐resolution photo capabilities, more sophisticated editing features, and the ability to load and save photos without involving an upload to a server," Picnik said Wednesday.
One special effect enabled by Flash Player 10 on Picnik's online photo editing site.
(Credit: Picnik)
Another Flash Player 10 effect in Picnik.
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